Consumer Behaviour in Fashion Retail Industry - Role of Ecommerce in Indian Fashion Retail Industry
In: Tecnia Journal of Management Studies Vol. 13 No. 2, October 2018 - March 2019
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In: Tecnia Journal of Management Studies Vol. 13 No. 2, October 2018 - March 2019
SSRN
In: International journal of information management, Band 34, Heft 3, S. 344-350
ISSN: 0268-4012
A complete market research guide to the retail industry - a tool for strategic planning, competitive intelligence, employment searches or financial research. Features our famous trends analysis, bricks and clicks, statistical tables and a glossary. Includes profiles of the world's 500 top retail firms, containing addresses, phone numbers and executive contacts
In: Equal opportunities international: EOI, Band 20, Heft 5/6/7, S. 121-127
ISSN: 1758-7093
SSRN
Working paper
In: Moscow University Economics Bulletin, Band 2018, Heft 3, S. 124-145
This article contains review of the key definitions and purposes of the category management, describes 8 stages of the method of the work with product categories. Various analysis of the assortment, definition of the categories roles, strategies and tactics, setting of the purposes and goals, helped on practice to implement category management into retail. In the basis of the study the author evaluates its results and economic efficiency. Hereafter it sums up the category management in the modern Russian reality becomes more actual and in-demanded.
In: Asia Pacific journal of marketing and logistics, Band 22, Heft 4, S. 492-511
ISSN: 1758-4248
PurposeRetailers act as assemblers of merchandise, selecting goods from among a wide range of available products in order to enhance customer value and loyalty. The purpose of this paper is to investigate the Chinese retail buying system, focusing on the buying committee, which is defined as a group of individuals from different positions that have the authority to make final judgments and decisions regarding such matters as adding or eliminating new products.Design/methodology/approachThis study uses a survey administered to retail buyers.FindingsResults of independent t‐tests support the hypothesis that the influence of guanxi will be greater in the retail firms without a buying committee. State‐owned enterprises are more likely to use a buying committee than non‐state‐owned enterprises.Research limitations/implicationsAlthough the sample represents buyers from many regions in China it is not a random sample; this limits the generalizing of results.Practical implicationsSuppliers wishing to sell to Chinese retailers need to know how selling to a retailer using a buying committee will affect their access to buyers.Originality/valueThis is the only paper describing research that focuses on the internal structure of a buying committee within a Chinese retail store. Data of this nature are extremely difficult to obtain.
SSRN
Working paper
In: Globalization and the Chinese Retailing Revolution, S. 3-17
In: International Journal of Computer Engineering and Technology, Band 11(3), Heft 2020
SSRN
The food retail sector is known for its supply chain dependency. The delicate nature of its products emphasizes smooth movement of forward supply chain. The size of this industry however results in clogging of its supply chain from backward movement of packaging and food materials. The management of these products required adaptation of the supply chain to returns and waste management. This resulted in development of reverse logistics process, which has been successfully accepted by industries across the globe. Studies on reverse logistics adoption across global industries and its complete immersion into global supply chains have been widely conducted. The situation of research on reverse logistics adoption in Malaysian food retail industry is however restricted. The limited number of studies conducted on recent developments in Malaysian food retail industry and reverse logistics indicate a major gap in sustainable logistics studies. Considering the importance given to green movement by the government of Malaysia, it is necessary to understand this sustainable logistics practices. This study aims to investigate the level of reverse logistics adoption by retailers in Malaysia. The results highlight present scenario of reverse logistics processes of return and waste management, determinants to reverse logistics adoption, benefits obtained by retailers from reverse logistics and barriers to adoption of reverse logistics. The indifference of consumers to greening of retail operations acts as a major inhibitor to adoption of reverse practices by retailers. This study could be used as a precursor for further detailed studies on this issue.
BASE
In: International Journal of Management Research and Development (IJMRD), Band 1, Heft 2
SSRN
In: ''Strategies and Trends in Marketing: A New Economy Perspective'' - Nirma International Conference on Management (NICOM 2008) on January 9 - 11, 2008 held at Institute of Management, Nirma University of Science and Technology, Ahmedabad, India
SSRN
In: International journal of social and organizational dynamics in IT: IJSODIT ; an official publication of the Information Resources Management Association, Band 5, Heft 2, S. 66-78
ISSN: 2155-6342
This article aims to provide a critical review of the published literature related to retail marketing strategies and brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail marketing strategies and technological utilization; international retail marketing strategies in the global retail industry; retail marketing strategies and internationalization; the challenges of retail marketing strategies in the fashion retail industry; the overview of brand management; and the significance of brand management in the global retail industry. Effective marketing is necessary to compete in the ever-growing worldwide retail industry sector. The improved retail profits are within reach with the purposeful retail marketing strategies. Brand management means defining the brand, positioning the brand, and delivering the brand. The literature review analysis provides both practitioners and researchers an important understanding about retail marketing strategies and brand management in the global retail industry.
In: Applied Economics Quarterly 3 (54), 183-202. (2008)
During the last decades the face of retailing has changed as a result of an ongoing concentration process and the emergence of increasingly large-scale retail outlets. Retailers constitute, therefore, "strategic gatekeepers" to final consumer markets providing them with buyer power vis-à-vis their suppliers. By preventing market entry, existing retail regulations have further strengthened the dominant position of retailers. In order to overcome the potential abuse of buyer power and thus to circumvent the induced inefficiencies, competition among retailers has to be encouraged. This gains in importance since the retail sector is also characterized by a strong internationalization process affecting both the worldwide spread of retail companies as well as their procurement strategies. In this regard, downstream competition is the only way to compensate the missing global legislation and jurisdiction.
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