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Rhetoric is a persuasive device that has been studied for centuries by philosophers, thinkers, and teachers. In the political sphere of the Trump era, the bombastic, social media driven dissemination of rhetoric creates the perfect space to increase its effect. Today, there are clear examples of how rhetoric influences policy. This Article explores the link between divisive political rhetoric and policies that negatively affect minority health in the U.S. The rhetoric-policy-health (RPH) paradigm illustrates the connection between rhetoric and health. Existing public health policy research related to Health in All Policies and the social determinants of health combined with rhetorical persuasive tools create the foundation for the paradigm.

Competing but not binding, Article 19 is a 'fine piece of aspiratlonal rhetoric' still more widely honoured in the breach than the observance

The affordances of digital technologies increase the available semiotic resources through which one may speak. In this context, video remix becomes a rich avenue for communication and expression in ways that have heretofore been the province of big media. Yet recent attempts to categorize remix are limiting, mainly as a result of their reliance on the visual arts and cinema theory as the gauge by which remix is measured. A more valuable view of remix is as a digital argument that works across the registers of sound, text, and image to make claims and provides evidence to support those claims. After exploring the roots of contemporary notions of orality, literacy, narrative and rhetoric, I turn to examples of marginalized, disparate artifacts that are already in danger of neglect in the burgeoning history of remix. In examining these pieces in terms of remix theory to date, a more expansive view is warranted. An approach based on digital argument is capable of accounting for the rhetorical strategies of the formal elements of remixes while still attending to the specificity of the discourse communities from which they arise. This effort intervenes in current conversations and sparks enhancement of its concepts to shape the mediascape.

Based on some of the current proposals interpreting users as the centre of creation in design (Norman, Jordan or Krippendorff), this article raises the question as to what the author defines as the conceptual possibilities and impossibilities (ponderables and imponderables) of industrial
design. It explores possible interpretations between the rhetoric world of increasingly competitive and economy-oriented markets and the rhetorical artifices that can be used by the industrial designer in order to accomplish the functional and emotional requirements of products (transformed
into a dream come true for the user). In this approach (and through the visitation of some rhetorical phenomena of consumerism underlying the current social, economical and behavioural context of developed countries) the author underlines the intention behind actions of marketing, design,
management and mainly economy-oriented policies that guide those countries responsible for the cyclical creation, in the user, of self-identification with a new necessity: attaining a greater happiness through the consumption of a given product. Linked to this phenomenon, there is the framing
of several possible balance strategies, for example: the satisfaction of needs of companies/markets and the careful and sensitive suppression or super-suppression of user-consumer needs.
Within this issue, and by resorting to the general notion of rhetoric in design and specifically
to the notion of biomorphological rhetoric applied to design, emphasis is drawn to the importance nature may have to industrial design as an inspiring entity of project methodological praxes, which are both efficient from a commercial standpoint and from a functional-emotional
standpoint for the user.
In short, considering the above mentioned scope of limitation of different contexts where the new rhetorical-semantic dimension of design is established, this article proposes that the functional-emotional humanization of solutions developed by designers are a result
of the harmonization between the subjectivity inherent to professional ethical deontological values, considering the human-user being, and the intrinsic objectivity of strategic-profitable values supporting producing companies, considering the human-user being. This is because (in the author's
perspective), today, more than in the past, both actions must always function as a whole.

Suggests that the distinction between the science of economics & the art of economic policy lies in the ability of each to "constrain the play of sophistry." The rhetoric of economic policy descends into sophistry most readily where property rights are weakly protected & the state substitutes force for opinion. The evolution of rhetoric since antiquity is briefly traced before exploring the relationships among rhetoric, force, & opinion, highlighting the thought of David Hume & John Lott. In looking at the meeting of economic policy & rhetoric, a definition of sophistry is offered & it is argued that the realm of economic policy has developed to accommodate sophistry & deceit. The use of metaphors -- particularly false metaphors -- in economic policy conversations is then examined, arguing that such sophistries reduce public trust. 30 References. J. Zendejas

The absence of powers has made local safeguarding more difficult to tackle, but where leaders have influenced and challenged effectively, success has been achieved, says Jim Gamble

Cover -- Title Page -- Copyright -- Contents -- Preface: Style and Rhetoric -- Acknowledgments -- 1. Style at the Center of Popular Culture -- 2. The Social and Commercial Structuring of Style -- 3. The Political Consequences of Style -- 4. A Rhetoric of Style for the Twenty-first Century -- 5. Gun-Culture Style and Its Rhetoric in the United States -- Postface, with an Imaginary Etymology -- References -- Index -- Author Bio -- Back Cover