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Rhetoric – the tool of politicians seeking to gain public support appeared and was developed in times of ancient Greece. In our days political rhetoric still is considered to be powerful tool in political arena and even survives kind of renascence. Politician as any other professional is obliged to be skilled user of methods of political rhetoric. Municipality elections are coming soon in Lithuania. Public discourse is going to be filled of different political speeches, examples of political rhetoric, perfect ones as well as worse ones. Object of this work is Persuasion methods in political rhetoric. The aim of this work – to define theoretical basics for the analysis of persuasion methods ant to research the efficiency of different persuasion methods used in political rhetoric. The main objectives were raised: to define, describe and classify persuasion methods; with the help of focus group method to research the efficiency of these methods used in political rhetoric. The descriptive, focus group and qualitative content analysis methods were used in this work. The results of the research proved the hypothesis that peripheral persuasion methods are more efficient than the methods used for central persuasion in political rhetoric. Focus group agreed that most persuasive speech was the speech where most methods of peripheral persuasion methods were used. Speeches where methods of central persuasion prevailed or methods of peripheral persuasion were used poorly did not persuade the group. Audience expects authority and honour from the orator. Eye contact is essential to attract and keep the attention from audience. Dialog imitation tools are effective when used together with the voice control and nonverbal communication elements. Audience is not disposed to analyse deeply the argumentation of political speech. Even the speech written according the canons of text constructing can be considered as non argumentative and not consistent if there are no facts, numbers and other elements equivalent to reality used in the speech and it is read with poor voice control and nonverbal communication. Elements of colloquial language used naturally are effective for the positive contact with the audience and making and image of expert for orator. Negative formulas can increase the persuasiveness of the critical text. Audience has the ability to perceive nonverbal signals and to evaluate their nature and suitability for corresponding context. Voice control, expressiveness and intonation help to create the positive image of the orator and to keep contact and audience attention Poor voice control and nonverbal communication decrease the clearness, consistency of the speech. Audience evaluates the attractiveness of the orator and ascribes some features to him stereotypically connected with corresponding element of appearance. Orator can be also collated with some well known politicians according common features or characteristics. Outcomes of this work can be useful for wider studies of political communication and rhetoric in Lithuania. It can also be used for the practices of political rhetoric as well as training material for new politicians.

Rhetoric – the tool of politicians seeking to gain public support appeared and was developed in times of ancient Greece. In our days political rhetoric still is considered to be powerful tool in political arena and even survives kind of renascence. Politician as any other professional is obliged to be skilled user of methods of political rhetoric. Municipality elections are coming soon in Lithuania. Public discourse is going to be filled of different political speeches, examples of political rhetoric, perfect ones as well as worse ones. Object of this work is Persuasion methods in political rhetoric. The aim of this work – to define theoretical basics for the analysis of persuasion methods ant to research the efficiency of different persuasion methods used in political rhetoric. The main objectives were raised: to define, describe and classify persuasion methods; with the help of focus group method to research the efficiency of these methods used in political rhetoric. The descriptive, focus group and qualitative content analysis methods were used in this work. The results of the research proved the hypothesis that peripheral persuasion methods are more efficient than the methods used for central persuasion in political rhetoric. Focus group agreed that most persuasive speech was the speech where most methods of peripheral persuasion methods were used. Speeches where methods of central persuasion prevailed or methods of peripheral persuasion were used poorly did not persuade the group. Audience expects authority and honour from the orator. Eye contact is essential to attract and keep the attention from audience. Dialog imitation tools are effective when used together with the voice control and nonverbal communication elements. Audience is not disposed to analyse deeply the argumentation of political speech. Even the speech written according the canons of text constructing can be considered as non argumentative and not consistent if there are no facts, numbers and other elements equivalent to reality used in the speech and it is read with poor voice control and nonverbal communication. Elements of colloquial language used naturally are effective for the positive contact with the audience and making and image of expert for orator. Negative formulas can increase the persuasiveness of the critical text. Audience has the ability to perceive nonverbal signals and to evaluate their nature and suitability for corresponding context. Voice control, expressiveness and intonation help to create the positive image of the orator and to keep contact and audience attention Poor voice control and nonverbal communication decrease the clearness, consistency of the speech. Audience evaluates the attractiveness of the orator and ascribes some features to him stereotypically connected with corresponding element of appearance. Orator can be also collated with some well known politicians according common features or characteristics. Outcomes of this work can be useful for wider studies of political communication and rhetoric in Lithuania. It can also be used for the practices of political rhetoric as well as training material for new politicians.

Rhetoric – the tool of politicians seeking to gain public support appeared and was developed in times of ancient Greece. In our days political rhetoric still is considered to be powerful tool in political arena and even survives kind of renascence. Politician as any other professional is obliged to be skilled user of methods of political rhetoric. Municipality elections are coming soon in Lithuania. Public discourse is going to be filled of different political speeches, examples of political rhetoric, perfect ones as well as worse ones. Object of this work is Persuasion methods in political rhetoric. The aim of this work – to define theoretical basics for the analysis of persuasion methods ant to research the efficiency of different persuasion methods used in political rhetoric. The main objectives were raised: to define, describe and classify persuasion methods; with the help of focus group method to research the efficiency of these methods used in political rhetoric. The descriptive, focus group and qualitative content analysis methods were used in this work. The results of the research proved the hypothesis that peripheral persuasion methods are more efficient than the methods used for central persuasion in political rhetoric. Focus group agreed that most persuasive speech was the speech where most methods of peripheral persuasion methods were used. Speeches where methods of central persuasion prevailed or methods of peripheral persuasion were used poorly did not persuade the group. Audience expects authority and honour from the orator. Eye contact is essential to attract and keep the attention from audience. Dialog imitation tools are effective when used together with the voice control and nonverbal communication elements. Audience is not disposed to analyse deeply the argumentation of political speech. Even the speech written according the canons of text constructing can be considered as non argumentative and not consistent if there are no facts, numbers and other elements equivalent to reality used in the speech and it is read with poor voice control and nonverbal communication. Elements of colloquial language used naturally are effective for the positive contact with the audience and making and image of expert for orator. Negative formulas can increase the persuasiveness of the critical text. Audience has the ability to perceive nonverbal signals and to evaluate their nature and suitability for corresponding context. Voice control, expressiveness and intonation help to create the positive image of the orator and to keep contact and audience attention Poor voice control and nonverbal communication decrease the clearness, consistency of the speech. Audience evaluates the attractiveness of the orator and ascribes some features to him stereotypically connected with corresponding element of appearance. Orator can be also collated with some well known politicians according common features or characteristics. Outcomes of this work can be useful for wider studies of political communication and rhetoric in Lithuania. It can also be used for the practices of political rhetoric as well as training material for new politicians.

Rhetoric – the tool of politicians seeking to gain public support appeared and was developed in times of ancient Greece. In our days political rhetoric still is considered to be powerful tool in political arena and even survives kind of renascence. Politician as any other professional is obliged to be skilled user of methods of political rhetoric. Municipality elections are coming soon in Lithuania. Public discourse is going to be filled of different political speeches, examples of political rhetoric, perfect ones as well as worse ones. Object of this work is Persuasion methods in political rhetoric. The aim of this work – to define theoretical basics for the analysis of persuasion methods ant to research the efficiency of different persuasion methods used in political rhetoric. The main objectives were raised: to define, describe and classify persuasion methods; with the help of focus group method to research the efficiency of these methods used in political rhetoric. The descriptive, focus group and qualitative content analysis methods were used in this work. The results of the research proved the hypothesis that peripheral persuasion methods are more efficient than the methods used for central persuasion in political rhetoric. Focus group agreed that most persuasive speech was the speech where most methods of peripheral persuasion methods were used. Speeches where methods of central persuasion prevailed or methods of peripheral persuasion were used poorly did not persuade the group. Audience expects authority and honour from the orator. Eye contact is essential to attract and keep the attention from audience. Dialog imitation tools are effective when used together with the voice control and nonverbal communication elements. Audience is not disposed to analyse deeply the argumentation of political speech. Even the speech written according the canons of text constructing can be considered as non argumentative and not consistent if there are no facts, numbers and other elements equivalent to reality used in the speech and it is read with poor voice control and nonverbal communication. Elements of colloquial language used naturally are effective for the positive contact with the audience and making and image of expert for orator. Negative formulas can increase the persuasiveness of the critical text. Audience has the ability to perceive nonverbal signals and to evaluate their nature and suitability for corresponding context. Voice control, expressiveness and intonation help to create the positive image of the orator and to keep contact and audience attention Poor voice control and nonverbal communication decrease the clearness, consistency of the speech. Audience evaluates the attractiveness of the orator and ascribes some features to him stereotypically connected with corresponding element of appearance. Orator can be also collated with some well known politicians according common features or characteristics. Outcomes of this work can be useful for wider studies of political communication and rhetoric in Lithuania. It can also be used for the practices of political rhetoric as well as training material for new politicians.

Political commentary is called the genre of evaluative journalism with fundamental indication, the expression of subjective opinion, on purpose to explain political phenomena and to assess it. From the perspective of rhetoric science positions, the most important is the argumentative level of commentary, i.e., persuasive substantiation of author's propositions with its various forms: from argued reasoning and discussion what brings commentary closer to analytical genre to the usage of manipulative eristic argumentation. This article analyses the comments of political reviewers which are different from published comments in printed and electronic media: structurally they are too fragmented to identify them as traditional comments; they are different from new genre of internet comments as usually they are the product of multidirectional interactive reflection with the content and expression forms that are predetermined by specific communication circumstances. Political commentary is explored as political rhetoric expression form on purpose to identify and reveal the changes of political commentary and to define the factors that inspire them.

Political commentary is called the genre of evaluative journalism with fundamental indication, the expression of subjective opinion, on purpose to explain political phenomena and to assess it. From the perspective of rhetoric science positions, the most important is the argumentative level of commentary, i.e., persuasive substantiation of author's propositions with its various forms: from argued reasoning and discussion what brings commentary closer to analytical genre to the usage of manipulative eristic argumentation. This article analyses the comments of political reviewers which are different from published comments in printed and electronic media: structurally they are too fragmented to identify them as traditional comments; they are different from new genre of internet comments as usually they are the product of multidirectional interactive reflection with the content and expression forms that are predetermined by specific communication circumstances. Political commentary is explored as political rhetoric expression form on purpose to identify and reveal the changes of political commentary and to define the factors that inspire them.

Political commentary is called the genre of evaluative journalism with fundamental indication, the expression of subjective opinion, on purpose to explain political phenomena and to assess it. From the perspective of rhetoric science positions, the most important is the argumentative level of commentary, i.e., persuasive substantiation of author's propositions with its various forms: from argued reasoning and discussion what brings commentary closer to analytical genre to the usage of manipulative eristic argumentation. This article analyses the comments of political reviewers which are different from published comments in printed and electronic media: structurally they are too fragmented to identify them as traditional comments; they are different from new genre of internet comments as usually they are the product of multidirectional interactive reflection with the content and expression forms that are predetermined by specific communication circumstances. Political commentary is explored as political rhetoric expression form on purpose to identify and reveal the changes of political commentary and to define the factors that inspire them.

Political commentary is called the genre of evaluative journalism with fundamental indication, the expression of subjective opinion, on purpose to explain political phenomena and to assess it. From the perspective of rhetoric science positions, the most important is the argumentative level of commentary, i.e., persuasive substantiation of author's propositions with its various forms: from argued reasoning and discussion what brings commentary closer to analytical genre to the usage of manipulative eristic argumentation. This article analyses the comments of political reviewers which are different from published comments in printed and electronic media: structurally they are too fragmented to identify them as traditional comments; they are different from new genre of internet comments as usually they are the product of multidirectional interactive reflection with the content and expression forms that are predetermined by specific communication circumstances. Political commentary is explored as political rhetoric expression form on purpose to identify and reveal the changes of political commentary and to define the factors that inspire them.

The article identifies the main types of the rhetoric of drugs in Lithuanian Parliament in 2007-2008. It also reviews a scholarly literature and official documents on drugs policies. The review demonstrates that social scienticts and the United Nations Office policies. Drugs distinguish three main trends in drug policy: control policy, prevention policy and policy mix (control and prevention policy). To analyze the rhetoric of drugs. B. D. Holian's classification of crime rhetoric is used. After conducting a quantitative and qualitative content analysis of the transcripts of the Lithuanian Parliament, two types of the rhetoric of drugs were identified: control and punishment rhetoric and prevention and treatment rhetoric. The main topics of the control and piishment rhetoric were related to drug control, punishment for drug possession and war on drugs. The main topics of the prevention and treatment rhetoric included drug education and prevention programs, and treatment for the dependency on illicit drugs. The analyzed data demonstrated that the control and punishment rhetoric was dominant. The word "drugs" was found in 227 context units (the lenght of context unit was 120 words). The control and pinishment rhetoric was found in 218 context units, prevention and treatment rhetoric, in 166 context units.

The article identifies the main types of the rhetoric of drugs in Lithuanian Parliament in 2007-2008. It also reviews a scholarly literature and official documents on drugs policies. The review demonstrates that social scienticts and the United Nations Office policies. Drugs distinguish three main trends in drug policy: control policy, prevention policy and policy mix (control and prevention policy). To analyze the rhetoric of drugs. B. D. Holian's classification of crime rhetoric is used. After conducting a quantitative and qualitative content analysis of the transcripts of the Lithuanian Parliament, two types of the rhetoric of drugs were identified: control and punishment rhetoric and prevention and treatment rhetoric. The main topics of the control and piishment rhetoric were related to drug control, punishment for drug possession and war on drugs. The main topics of the prevention and treatment rhetoric included drug education and prevention programs, and treatment for the dependency on illicit drugs. The analyzed data demonstrated that the control and punishment rhetoric was dominant. The word "drugs" was found in 227 context units (the lenght of context unit was 120 words). The control and pinishment rhetoric was found in 218 context units, prevention and treatment rhetoric, in 166 context units.

The article identifies the main types of the rhetoric of drugs in Lithuanian Parliament in 2007-2008. It also reviews a scholarly literature and official documents on drugs policies. The review demonstrates that social scienticts and the United Nations Office policies. Drugs distinguish three main trends in drug policy: control policy, prevention policy and policy mix (control and prevention policy). To analyze the rhetoric of drugs. B. D. Holian's classification of crime rhetoric is used. After conducting a quantitative and qualitative content analysis of the transcripts of the Lithuanian Parliament, two types of the rhetoric of drugs were identified: control and punishment rhetoric and prevention and treatment rhetoric. The main topics of the control and piishment rhetoric were related to drug control, punishment for drug possession and war on drugs. The main topics of the prevention and treatment rhetoric included drug education and prevention programs, and treatment for the dependency on illicit drugs. The analyzed data demonstrated that the control and punishment rhetoric was dominant. The word "drugs" was found in 227 context units (the lenght of context unit was 120 words). The control and pinishment rhetoric was found in 218 context units, prevention and treatment rhetoric, in 166 context units.

The article identifies the main types of the rhetoric of drugs in Lithuanian Parliament in 2007-2008. It also reviews a scholarly literature and official documents on drugs policies. The review demonstrates that social scienticts and the United Nations Office policies. Drugs distinguish three main trends in drug policy: control policy, prevention policy and policy mix (control and prevention policy). To analyze the rhetoric of drugs. B. D. Holian's classification of crime rhetoric is used. After conducting a quantitative and qualitative content analysis of the transcripts of the Lithuanian Parliament, two types of the rhetoric of drugs were identified: control and punishment rhetoric and prevention and treatment rhetoric. The main topics of the control and piishment rhetoric were related to drug control, punishment for drug possession and war on drugs. The main topics of the prevention and treatment rhetoric included drug education and prevention programs, and treatment for the dependency on illicit drugs. The analyzed data demonstrated that the control and punishment rhetoric was dominant. The word "drugs" was found in 227 context units (the lenght of context unit was 120 words). The control and pinishment rhetoric was found in 218 context units, prevention and treatment rhetoric, in 166 context units.

The article identifies the main types of the rhetoric of drugs in Lithuanian Parliament in 2007-2008. It also reviews a scholarly literature and official documents on drugs policies. The review demonstrates that social scienticts and the United Nations Office policies. Drugs distinguish three main trends in drug policy: control policy, prevention policy and policy mix (control and prevention policy). To analyze the rhetoric of drugs. B. D. Holian's classification of crime rhetoric is used. After conducting a quantitative and qualitative content analysis of the transcripts of the Lithuanian Parliament, two types of the rhetoric of drugs were identified: control and punishment rhetoric and prevention and treatment rhetoric. The main topics of the control and piishment rhetoric were related to drug control, punishment for drug possession and war on drugs. The main topics of the prevention and treatment rhetoric included drug education and prevention programs, and treatment for the dependency on illicit drugs. The analyzed data demonstrated that the control and punishment rhetoric was dominant. The word "drugs" was found in 227 context units (the lenght of context unit was 120 words). The control and pinishment rhetoric was found in 218 context units, prevention and treatment rhetoric, in 166 context units.

The article identifies the main types of the rhetoric of drugs in Lithuanian Parliament in 2007-2008. It also reviews a scholarly literature and official documents on drugs policies. The review demonstrates that social scienticts and the United Nations Office policies. Drugs distinguish three main trends in drug policy: control policy, prevention policy and policy mix (control and prevention policy). To analyze the rhetoric of drugs. B. D. Holian's classification of crime rhetoric is used. After conducting a quantitative and qualitative content analysis of the transcripts of the Lithuanian Parliament, two types of the rhetoric of drugs were identified: control and punishment rhetoric and prevention and treatment rhetoric. The main topics of the control and piishment rhetoric were related to drug control, punishment for drug possession and war on drugs. The main topics of the prevention and treatment rhetoric included drug education and prevention programs, and treatment for the dependency on illicit drugs. The analyzed data demonstrated that the control and punishment rhetoric was dominant. The word "drugs" was found in 227 context units (the lenght of context unit was 120 words). The control and pinishment rhetoric was found in 218 context units, prevention and treatment rhetoric, in 166 context units.

Candidate programs are a publication of political parties during the agitation campaign, which presents the political attitudes of a political actor and influence voters' motivation to vote in elections. The electoral candidate program illustrates a politician's relationship with voters. It is an element of political communication, part of the image of a political figure. The article deals with the rhetoric of electoral candidate programs announced before the elections to the Seimas, the European Parliament, and Municipal Councils (2014–2019). The aim is to identify and expand the characteristic rhetorical elements that allow qualifying political electoral programs as a specific genre of political rhetoric: at the inventive level, the study of rhetorical strategies includes the analysis of rhetorical reasoning, the relationship between a political actor and a voter; at the dispositional level, the composition of programs is analyzed; and finally, at the elocutionary level, the specifics of the linguistic expression of discourse are investigated. A rhetorical study of discourse revealed that, in many cases, the electoral candidate program functions as a tool for building the image of a political actor, a tool for discrediting opponents and spreading populist promises.