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One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new.

Venkatraman explores the impact of social media at home, work and school, and analyses the influence of class, caste, age and gender on how, and which, social media platforms are used in different contexts. These factors, he argues, have a significant effect on social media use, suggesting that social media in South India, while seeming to induce societal change, actually remains bound by local traditions and practices. - दक्षिण भारत पर सामाजिक मीडिया, जो तमिलनाडु में लोगों के दैनिक जीवन में सामाजिक मीडिया के उपयोग पर अन्वेषण करनेवाले पहले के नृवंशवैज्ञानिक अध्ययनों पर एक है, तेज़ी परिवर्तन का अनुभव करनेवाले एक क्षेत्र में इस विषय का ज्ञान प्रदान करता है. जो एक समय कृषि से हावी किया गया था, उस क्षेत्र पर पिछले दशक में आईटी कंपनियों का प्रवेश, एक उद्विकासी ज्ञान अर्थव्यवस्था और ग्रामीण जीवन की परिपाटी के बीच एक जटिल मुकाबला का कारण बन गया है. जबकि इस मुकाबले के उत्तरक्रिया के रूप में कुछ वर्गीय तनाव प्रकट हुए हैं, इस क्षेत्र के सामाजिक मीडिया पर अध्ययन इसका प्रस्ताव करता है कि समरूपता का भी पता चलता है, जो पुराने और नए निवासियों के काम और जीवन की सीमाओं के धुंधुला होने से अधिक स्पष्ट रूप से अवलोकन किया जाता है.

वेंकटरामन घर, काम और स्कूल पर सामाजिक मीडिया के प्रभाव पर अन्वेषण करते हैं और वर्ग, जाति, उम्र और लिंग के प्रभाव पर इसका विश्लेशण करते हैं कि जैसे और जो सामाजिक मीडिया के मंच विभिन्न सन्दर्भों पर उपयोग किये जाते हैं. वे ऐसा तर्क करते हैं कि ये कारक के सामाजिक मीडिया के उपयोग पर महत्वपूर्ण प्रभाव होता है और इसका प्रस्ताव करते हैं दक्षिण भारत में सामाजिक मीडिया, यद्यपि सामाजिक परिवर्तन को प्रेरित करने लगता है, वास्तव में सामाजिक परिपाटी और प्रयोग से सीमित हैं.

The study of the relationship between language and thought, and how this apparently differs between cultures and social groups, is a rapidly expanding area of enquiry. This book discusses the relationship between language and the mental organisation of knowledge, based on the results of a fieldwork project carried out in the Kingdom of Tonga in Polynesia. It challenges some existing assumptions in linguistics, cognitive anthropology and cognitive science and proposes a new foundational cultural model, 'radiality', to show how space, time and social relationships are expressed both linguistically and cognitively. A foundational cultural model is knowledge that is repeated in several domains and shared within a cultural homogeneous group. These knowledge structures are lenses through which we interpret the world and guide our behaviour. The book will be welcomed by researchers and students working within the fields of psycholinguistics, anthropological linguistics, cognitive anthropology, cognitive psychology, cross-cultural psychology, and cognitive science

How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet?

Supported by an introduction to the project's academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences. - ஒன்பது மானுடவியலாளர்கள் பிரேசில், சீனா, இந்தியா, துருக்கி, இங்கிலாந்து, சிலி, டிரினிடாட், இத்தாலி போன்ற ஒன்பது வெவ்வேறு சமூகங்களில் 15 மாதங்களை தங்கியிருந்து நடத்திய ஆய்வின் கண்டுபிடிப்புகளை ஆராயும் "நாம் ஏன் பதிவிடுகிறோம்" என்ற புத்தக வரிசையின் முதல் புத்தகம் தான் உலகம் சமூக ஊடகங்களை எப்படி மாற்றியிருக்கிறது என்ற இந்தப் புத்தகம். இது மேற்கூறிய ஆராய்ச்சியின் முடிவுகளை தொகுத்து வழங்கியும், அரசியல், கல்வி, பாலினம், வணிகம் ஆகியவற்றின் மீது சமூக ஊடகங்களின் தாக்கத்தைப் பற்றி ஆராய்ந்தும், ஒரு ஒப்பீட்டு ஆய்வினை வழங்குகிறது. காட்சிக்குரிய தகவல் பரிமாற்றத்தின் மீதான அதிக முக்கியத்துவத்தின் விளைவுகள் என்ன? நாம் அதிக தனிமையானவர்களாக ஆகிவருகிறோமா அல்லது அதிக சமூகமயமானவர்களாக ஆகிவருகிறோமா? பொதுநோக்கிய சமூக ஊடகங்கள் ஏன் மிகவும் பழமைவாதம் நிறைந்ததாக இருக்கிறது? நிகழ்நிலையில் உள்ள சமத்துவத்தால், இயல்புநிலையில் உள்ள சமத்துவமின்மையை ஏன் மாற்ற முடியவில்லை? மீம்கள் எப்படி இணையத்தின் மரபுக் காவலர்களாக மாறின? போன்றவை தான் அவை.

The astonishing range of writings about the social causes and consequences of the Icelandic 2008 financial crisis proffers a unique opportunity to analyse comparative-ly how scholars from different disciplines in the humanities and social sciences deal with one and the same subject. How does the scholarly approach differ regarding the employment of theories, hypotheses, empirical data and concepts? Is the methodology of the humanities noticeably different from that of the social sciences? Did the boundaries of philosophy and related sciences change in times of crisis, momentarily or permanently?

Afstaða Íslendinga til öryggismála hefur lítið verið rannsökuð frá því í lok kalda stríðsins. Í þessari grein eru kynntar niðurstöður könnunar um afstöðu til og hugmyndir um utanríkis- og öryggismál, en Félagsvísindastofnun HÍ vann könnunina í nóvember og desember 2016. Niðurstöður könnunarinnar eru settar í samhengi við þróun í öryggisfræðum, þá sérstaklega öryggisgeira (e. security sectors) verufræðilegt öryggi (e. ontological security) og öryggisvæðingu (e. securitization). Helstu niðurstöður eru að almenningur á Íslandi telur öryggi sínu helst stafa ógn af efnahagslegum og fjárhagslegum óstöðugleika og náttúruhamförum, en telur litlar líkur á því að hernaðarátök eða hryðjuverkaárásir snerti landið beint. Þessar niðurstöður eru í takmörkuðu samræmi við helstu áherslur stjórnvalda í öryggismálum og því mikilvægt að stjórnvöld átti sig á því hvernig hægt er að tryggja það að almenningur sé meðvitaður um þær forsendur sem áhættumat og öryggisstefna grundvallast á. ; Icelanders' views on security and foreign affairs since the end of the Cold War are an understudied issue. This article presents the findings of a large scale survey on the position and ideas about foreign affairs and security. The survey was conducted by the Social Science Research Institute of the University of Iceland in November and December 2016. The results of the survey are placed in the context of developments in security studies, with an emphasis on security sectors, ontological security, and securitization. The main findings are that the Icelandic public believes that its security is most threatened by economic and financial instability, as well as natural hazards, but thinks there is a very limited chance of military conflict or terrorist attacks directly affecting the country. These findings are incongruent with the main emphases of Icelandic authorities, as they appear in security policy and political discourse. It is therefore important that the authorities understand how to engage with the public about the criteria upon which risk assessments and security policies are based. ; Peer Reviewed