Suchergebnisse

Purpose: This study demonstrates that sales force management capability (SFMC) is a driver to financial performance when influenced by marketing orientation. Wherefore, the researchers explore how each SFMC ́s dimension (salesforce structuring, talent management, and customer targeting) contributes on the relation between MO and financial performance. Methodology: A survey (n=223) was applied in Information and Communication Technology (ICT) companies in Brazil. Structural equation modeling allowed us to understand how the sales management forces capability ́s dimensions influence the relation between market orientation and financial performance intensity. Findings: It is demonstrated that MO influences the three SFMC capability dimensions (salesforce structuring, talent management, and customer targeting), mainly customer targeting and talent management. Furthermore, it is shown that the relation between MO and financial performance is mediated by SFMC capability. Theoretical contributions: This study contributes to the marketing literature by showing that MO may be applied jointly to SFMC in order to improve performance. Furthermore, it is demonstrated that SFMC to enhance financial performance. Consequently, this study promotes a better understanding of the process in which MO may be related to SFMC, and how each specific dimension of SFMC influences financial performance. Practical contributions: Marketing managers and sales managers should sharing information about the market to achieve better financial results and competitive advantage. Also, practitioners should use market information strategically to segmenting and positioning sales force. In addition to customers, competitors, and environmental forces, petitioners should make an effort to manage their organizational resources better. Firms should use market information to improve performance and engage marketing managers to support sales investment.

The contemporary debate in the theory of international relations is marked by two perspectives: on the one hand the perspective of political realism that conceives of peace as an inaccessible ideal and war as a necessary means for the acquisition and maintenance of power; and on the other hand the perspective of normativism or idealism that thinks the end (telos) of international relations beyond the conflicts of interest and the struggle for power. The first perspective deals with international relations at the level of being (of what is), the second at the level of ought (normative level). In view of this scenario, our idea in this article is to approach the problem of war and peace from an interdisciplinary study through contributions from Kant's Public International Law and Philosophy. In a first moment we will analyze the paradox of the war, then the role of the Public International Law for the problematic of the peace, and finally the contributions of Kant for the normative redefinition of the international right from his republican project of the league of peace (foedus pacificum).

The article examines the effects of Foucauldian concepts & approaches on the various intervention practices currently used in psychology. Overall, the Foucauldian contributions have been positive, as the values of power, truth, & knowledge have enriched the perspectives that have traditionally informed psychological practice. On the negative side, the application of Foucauldian concepts & approaches has been criticized for standing in the way of the development of new kinds of psychological practices & interventions, overstressing the roles of Foucauldian truth regimes & the concept of power relations. Within the context of these concerns, the article's intent is to clear new critical ground for a possible rapprochement between these competing views, as well as keeping open the possibility of the development of new methodologies for conceiving & implementing psychological interventions.

The article verifies the use of the term feminicide in the journalistic coverage of the homicides of women practiced by their comrades or ex-comrades for reasons of belonging to the female sex, when the crime involves domestic and family violence, as well as the contempt or discrimination related to the condition of woman. The sample is composed by eight articles in the online version of Jornal do Tocantins, specifically published in 2016. Methodologically this article practises Content Analysis. The research seeks to promote a reflection about the important contribution of news, as one of the mechanisms of access to information, for the formation of public opinion and cultural change necessary to combat impunity and reduce this type of crime.

This paper propose a reading and application of the homo sacer metaphysical concept, central to the Giorgio Agamben thought. Thus, aims to debug from historical, social and political contexts empirical figures who reflect fundamental bare life features, extending the application of that paradigm. Therefore, is needed to consider some criticism - exposed in the introduction of the work - to the Agamben's thought, which guide the enterprise, however without to depart absolutely from agambenian framework, but providing a new breath to his philosophical constructions. Basically, will be worked with three critical authors: Judith Butler, Thomas Lemke and Ludueña Romandini. With this in mind, propose a reading mode of the homo sacer paradigm that allows more precisely analysis of facticity, ensuring sensitivity to biopolitical nuances in their specific contexts - in other words, avoiding that the entire social body be reduced to the nuda vita sacredness. In the first section two figures is debugged: the national minorities, from Hannah Arendt political analysis; and the undefined inmates of Guantanamo Bay, investigated by Judith Butler. In a second moment, has the intention to approximate the neoliberal economic reason to the exception paradigm and to extract a new empirical figure of homo sacer, the homo oeconomicus, or enterprising subject. Finally, it is evidenced the neoliberal consequences, of that economic way of life, to the Agamben's philosophical-political proposes, i.e., the implementation of an inoperative community and politics. Furthermore, the consequences to the actual democracy and the limitations of agambenian framework for such political context.

No presente artigo se expõe resumidamente o resultado da pesquisa de pós-doutorado que realizei de dezembro de 2006 a maio de 2007, na Faculdade de Educação (FE) da Universidade Estadual de Campinas (UNICAMP), tributando ao projeto Epistemologias e Teorias do Conhecimento na Pesquisa Educacional: a produção dos Doutorados em Educação no Estado de São Paulo (1985-2004), do Grupo Paidéia do Departamento de Filosofia e História da Educação (DFHE), sob a direção e supervisão do Dr. Silvio Ancizar Sánchez Gamboa.

This inquiry is a reflection on the graffiti, understanding it as one social practice that allows the citizens attribute new senses for the urban spaces. The graffiters, when leaving yours signatures - 'tags' - in the walls of the city, transforms the public space into private space, for after, transforms them into public, now modified. We made an analysis of marks left for two groups of graffiters in the center of the city of Londrina, Brazil. We observe that these marks interact with each other, establishing a net of senses. The city is transformed into a support where the people (in groups or individually) exercise the construction of yours identities through the establishment of the differences (within the dispute between groups and/or individual for the public) or in the overcoming of disputes ('by adding to the existing graffitis'). The graffiters, when inscribing yours 'tags' in the urban universe, modifies the identity of the city, reconfiguring its landscape.

The purpose of this paper is to develop an ontological reading of the ethical and epistemic phenomenon that Miranda Fricker (2017) describes as testimonial injustice. In order to do this, we will resort to the ideas put forward by Ian Hacking (2001, 2002, 2006) concerning the relations between social classifications and social kinds. On the one hand, we will deal with the processes that Hacking terms "making up people", namely, processes in which the articulation of certain classifications make possible to existence of certain types of people. We will argue that episodes of testimonial injustice, that express the effects of stereotypical classifications, can be construed as part of the social processes of making up people because those episodes contribute to fabricate the epistemic attributes, such as credibility, of certain types or kinds of people. On the other hand, in order to conceptualize the ontological setting under which the phenomenon of testimonial injustice becomes recognizable and reproachable, we will draw on Hacking's idea of "interactive kinds". We contend that the concept of "interactive kinds" underlines the fundamentally unstable nature of human kinds and that emphasizing this dynamic aspect can illuminate the social conditions that make testimonial injustice ethically blameworthy. In this sense, we will argue that testimonial injustice can become the object of a normative point of view only insofar as the kinds whose existence is made possible by stereotypical classification are already undergoing a process of change.

This article aims to present the contributions of Ludwig Wittgenstein to the foundation of psychological knowledge and practice. This will be done in two fundamental movements: first, we will reconstruct Wittgenstein's interlocutors (empirical psychology, phenomenology and Freudian psychoanalysis) and the questions that were presupposed in each of them (Cartesianism and imprecise use of language). Second, we will argue about the analytic method that Wittgenstein chose to deal with these questions. This means at least two things: (1) Wittgenstein assumes that the descriptive language (of facts in the world) is the standard for human interlocution, but that expressive language (of subjective occurrences) also has its place of importance, still that with reservations; (2) this distinction of grammars will justify his method of dealing with psychological issues: through the interpretation and description of behavior, understood as an external manifestation of inner experiences, the third person will have privileged access to the occurrences of first-person consciousness. We will conclude with critical considerations on the benefits and shortcomings of the Wittgensteinian approach.

Este trabalho busca identificar os estilos de abordagem publicitária das marcas no Instagram. Para tanto, adota-se como aporte teórico os conceitos de mobilidade, espaços intersticiais, visibilidade e marketing 3.0, apoiados em Santaella (2007; 2008); Thompson (1998; 2008) e Kotler (2010). A empiria acompanha o método netnográfico, apresentando como corpus da pesquisa as marcas brasileiras Farm, Arezzo, Dress to, Cia. Marítima e Iorane, cujos estilos são categorizados como conceitual, varejista, semi varejista, semi varejista-colaborativo e semi varejista de patrocínio. No entanto, os dados observados também levam a crer que os estilos podem ser híbridos e que as marcas ainda tateiam para apreender o fenômeno da convergência digital.

Este artigo aborda a agressividade em sala de aula. É resultado de uma pesquisa realizada com um aluno de segunda série (atual terceiro ano) de uma escola pública localizada em um bairro vulnerável à exclusão social, em uma cidade do interior do estado de São Paulo. A investigação foi realizada mediante observação em sala de aula, visita domiciliar, entrevista com familiares e encontros com a criança. Nesses encontros, a criança podia brincar, ler, desenhar, pintar ou simplesmente falar e conversar com o pesquisador. Foi possível perceber que a agressividade estava relacionada à não superação de mecanismos mentais primitivos, próprios da posição esquizo-paranoide, descrita por Klein. O artigo ressalta a necessidade de analisar tal quadro em função dos processos de exclusão social vividos pela criança e por sua família. Ressalta ainda algumas dificuldades enfrentadas pela escola e possíveis intervenções da instituição com a criança.

Partindo da ideia de que é possível se pensar a transversalidade em educação, em que não haja solidão nem isolamento em áreas distintas - modelo disciplinar, em que projetos façam mais do que funcionar em parcerias de professores - modelo interdisciplinar, em que o conhecimento seja mais do que um tema que atravessa as várias disciplinas separadas - modelo transversal dos PCNs, em que até a seriação possa ser questionada, apresentamos neste trabalho experiências que levaram alunos à experimentação com imagens a partir da leitura da obra Morte e Vida Severina, de João Cabral de Melo Neto, também feita nas aulas de Geografia do Ensino Fundamental. Mostramos trabalhos com imagens em três tempos, disciplinar, interdisciplinar e transversal, defendendo este último como aquele que possibilita o envolvimento e permite a criação em projetos educacionais, nos dias de hoje. Nesse projeto destacou-se uma ênfase na organização do conhecimento que envolve o tempo, espaço e sociedade, que se movimentam para além das definições em si. A tecnologia, como instrumento de análise, de conhecimento e de experimentação, leva a possíveis deslocamentos e a um transbordamento dos sentidos. Afinal, o que era esse sertão, a migração, o mandacaru, a caatinga? Quem foi Lampião? Propomos, de acordo com a filosofia de Gilles Deleuze e Félix Guattari, abandonar verticalismos e horizontalismos, em favor de fluxos que possam tomar qualquer direção, sem hierarquia definida de antemão, rizomáticos; em favor da pulverização, da multiplicidade, de interesses e da diferença; defendendo a imagem como possibilidade de policompreensões infinitas na educação.

A história do povo surdo mostra que por muitos séculos de existência, a pedagogia, as políticas e muitos outros aspectos próprios têm sido elaborados sempre sob uma perspectiva dos ouvintes e não dos surdos que, quase sempre, são ignorados e desvalorizados como sujeitos e profissionais que podem contribuir a partir de suas capacidades inerentes e de sua diferença: a de ser surdo. Desta maneira, a 'inclusão' de sujeitos surdos nas escolas, tendo-se a língua portuguesa como principal forma de comunicação, faz-nos questionar se a inclusão significa integrar o surdo realmente. Na verdade, a palavra correta para as experiências desenvolvidas não é 'inclusão', e sim uma forçada 'adaptação' com a situação do dia-a dia dentro de sala de aula.