Suchergebnisse

The paper is devoted to characteristic of new industrial cities as a new type of industrial cities, formed under the new industrialization and digital economy. The authors developed and tested their own methodology for their selection based on the use of available data as well as the nature of the object of the research. The methods, applied for the research are statistical methods and methods for expert evaluation. Twenty-eight Russian cities could be regarded as new industrial ones. Most of them have more than 250,0 thousand people. The results may be used in investigation of new industrial cities from the economics, management, urban planning and others points of view. The presented methodology may be test for others countries except for the Russian Federation.

This paper focuses on the customer orientation and considers an evolution of this notion, its modern interpretation, and conceptual model of customer-centric business approach. The main goal is to identify and classify the attributes of customer-centric approach. The subject of our study is a customer-centric approach, and the objects are attributes of this approach. As a research method, we use a meta-analysis of academic papers addressing customer orientation and related concepts. The model developed contains a combination of three types of customer centricity attributes and metrics of business performance of customercentric companies. This model forms the basis for further study of customer-centric approach peculiarities in different industries, and for the evaluation of the impact of customer-centricity level on business performance.

The purpose of this article - to formulate approaches to the study of the market transformation.The Market is seen as governance mechanism under the uncertainty condition. Transforming the market, the firm is able to discover and commercialize the advantage of resources, located outside its borders.

Within the context of conditions for the existence, activity and development prospects of a region's territorial communities, a resource approach is something of particular significance. A region's development depends on the participation of city dwellers and villagers, these being the main territorial communities, in processes such as modernization and the social development of territories. From the author's perspective, the future of any given region is determined by social resources bearing a space-time nature, which include the quantitative and qualitative composition of the population (human resources), human and social capital, eventfulness, and social activism. The social resources of territorial communities are one of the important basic components for fulfilling the domestic demands of the population: life-supporting, existential; the demand for solidarity connections, national-ethnical, labor, leisure, educational and cultural relations; as well as self-fulfillment and self-actualization. This article's author notes that the social resources of territorial communities provide external communication with other communities and territories, defining the competitive capacity and investment appeal of any given region, as well as the qualitative and quantitative composition of migration flow. What makes social resources, which can be defined as a product of people collaborating and cooperating, unique in comparison to material resources, according the author of this article, is down to such properties as the ability to capitalize and constantly reproduce, replenish as a result of the development of territorial communities, the advancement of forms of governance and self-management, shifts in people's social qualities during the process of socialization, education, self-education and self-fulfillment on a certain territory. The sociological-managerial approach's "new agenda" consists of proactive creation, development and advancement of social resources, while keeping them within a certain territory. A region's social resources ensure its stable operation and advancement as a socio-economical and communicative system, existing within a certain space-time continuum. A multitude of differences in the existence of territorial communities, on the one hand, and the reduction of the uniqueness, individuality and manners of cultural consumption, social interests and relations under the influence of globalization on the other hand – this all indicates the emergence of a new scenario, new opportunities and limitations in terms of regional development. These social transformational processes are in need of sociological introspection in order to define the trajectory for the development of Russian regions, to examine collaboration between urban and rural social communities within the context of a single regional system, and to improve social management.

Статья посвящена одной из наиболее актуальных проблем современного вузовского образования – метапредметному подходу в обучении. Авторы показывают, что метапредметный подход, основанный прежде всего на развитии надпредметных компетенций, является действенным в преподавательской практике. В работе сделан акцент на том, что в условиях бакалавриата использование метапредметных связей и достижение метапредметных результатов мало зависят от профессиональной направленности обучения. С учетом опыта преподавания русского языка студентам технических и гуманитарных направлений подготовки, а также иностранным студентам в статье приводятся примеры различных типов заданий по русскому языку, которые ориентированы на совершенствование устной речи обучающихся и отработку навыков письменной речи. В итоге на качественном уровне установлено, как на основе учебных дисциплин «Русский язык и культура речи», «Русский язык и основы креативного письма», «Русский язык и деловые коммуникации» для всех категорий студентов знания из профессиональной области соединяются с коммуникативными навыками, что способствует формированию вербальных компетенций студентов и влияет на их мотивацию к освоению как отдельного предмета, так и других дисциплин учебного плана, а главное – является условием их профессиональной состоятельности.
The article is devoted to one of the most urgent problems of modern university education, which is a metasubject approach to training. The authors show that the metasubject approach, based primarily on the development of supersubject competences, is effective in teaching practice. The work focuses on the fact that in bachelor training the use of metasubject connections and the achievement of metasubject results do not depend much on the professional orientation of training. Given the experience of teaching Russian language to students of technical and humanitarian training programs, as well as foreign students, the article provides examples of various types of tasks in Russian language which are focused on improving the oral speech of students and developing written skills. As a result, at a qualitative level, it was established how on the basis of the academic disciplines "Russian Language and Culture of Speech", "Russian Language and Basics of Creative Writing", 'Russian Language and Business Communication" for all categories of students, the knowledge from the professional field are combined with communicative skills, which contributes to the formation of the verbal competences of students and increases their motivation for mastering of both a particular subject and other disciplines of the curriculum, and most importantly, contributes to their professional competence.

On 27 September, 2014, the Faculty of Economics of Lomonosov MSU celebrated the 60th anniversary of the dean Alexander Auzan in the form of a scientific discussion. The subject matter of the symposium was "The institutional issues of the long-term socio-economic dynamics". The symposium was attended by more than 400 people including I. Abankina, T. Abankina, A. Aksakov, L. Alexeyeva, A. Arkhangelsky, Y. Beletsky, A. Dolgin, R. Enikolopov, S. Glazyev, A. Gnedovsky, A. Isaykin, R. Kapelyushnikov, G. Kleiner, B. Lapidus, A. Levinson, P. Medvedev, A. Nechayev, R. Nureev, L. Ovcharova, V. Polterovich, K. Rogov, A. Savatyugin, S. Shapiguzov, B. Skvortsov, G. Tosunyan, K. Zimarin, D. Zimin, N. Zubarevich.
Elvira Nabiullina, a graduate of the Faculty and the head of the Faculty's Board of Trustees, opened the symposium. Alexander Auzan presented the keynote speech where he addressed such topics as path dependence, modernization as an issue and as a hypothesis, the role of informal institutions and universities. The discussion was moderated by Ilya Lomakin-Rumyantsev, the vice-president of the Faculty's Development Council.
The path dependence problem is presented in the article from an interdisciplinary perspective. First insights into this problem appeared in the writings of Russian philosophers of the late XIX - early XX century, long before the American economists received the Nobel Prize for framing of the problem. Later the problem was specified in quantitative studies, followed by some versions of explanations. The new political economy raises the question of what can be done to cope with the problem and why certain hypotheses have failed. Individual studies of the author and his colleagues are primarily related to the role of universities.

At the present stage of the development of linguistic science within the framework of the anthropocentric paradigm, many scientists most often consider language units in the linguocognitive and linguocultural aspects, which form the two dominant approaches in the research devoted to the problems of cognitive linguistics. Cognitive linguistics is currently one of the fastest developing and most promising areas of modern Russian linguistics. The article considers in detail the linguocognitive approach to the study of the concept. The author presents the most common definitions of the key term of cognitive linguistics within the framework of the linguocognitive approach — the concept. The paper presents and defines the key terms of linguocognitive science, namely, "concept", "conceptosphere", "cognitive base", "conceptual differential feature", "conceptual classification feature". The article also displays several typologies of concepts within the framework of the considered approach (representation, scheme, frame, concept, script, gestalt). The article presents a brief overview of modern methods of concept research: the procedure of semantic-cognitive research, the method of frame analysis, conceptual mapping, content analysis. The author of the article suggests two approaches to the analysis of the structure and functioning of the concept within the framework of the linguocognitive approach: static (non-discursive) and dynamic (discursive). In the first case, idiographic sources and the separate usages of concepts in various discourses are studied, and in the second, the concept is studied in line with the dynamic approach, when concepts are considered as phenomena of the dynamic level of interaction of language, consciousness, discourse, characterized by the potentiality of meanings and receiving certainty only at the discursive level, in the conditions of interaction of all these components.

The article analyzes methodological forms of interdisciplinary approach in teaching of demography at undergraduate, graduate and postgraduate levels. The author stresses on two methods for undergraduate students at the faculty of Economics: inclusion interdisciplinary lectures in basic course, and the development of interdisciplinary case studies for seminars.

The article discusses the essence of "rural area" notion. It is shown that geographical studies suggest different interpretations of rural areas: as a cultural landscape, as a habitat for the rural population, or as a socio-geographical space formed by rural residents in the course of their living. It is proposed to start with the idea of rural areas as a cultural landscape. According to the author, the originality of countryside is determined by the combination of its natural basis, to some extent modified by man, and the over-imposed center-peripheral structure of settlement and economy. The visual recognibility and identifiability of the rural areas are noted. The components (layers) of rural areas are named, as well as the elementary objects of which they consist. A special role of settlement network is emphasized. The author's approach to the geographical typology of rural areas is suggested, based on the combination of the zonal typology of rural settlement developed by S.A. Kovalev and the ideas about the "ideal" types ("archetypes") of rural areas associated with their functions. Geographic types of rural areas are the result of the superposition of archetypes over the zonal types of settlement. The diversity of geographic types of rural areas is shown for three principal zonal types of rural settlement in Russia.

The article presents experience in teaching the introductory course "Economy as a System" at undergraduate level and identifies the key elements of an economic system such as private ownership, market, competition, capital and money. The authors recommend a systemic approach to teaching methods of the courses at the Faculty of Economics and prove that different schools of economic theory do not conflict, but complement each other. Profession of an economist becomes clear and attractive.

The article substantiates the need for training personnel with theoretical knowledge in the field of the history of Eurasianism as a civilizational space, cultural and historical features of the Eurasian states, as well as those who are able to work in a multinational team, research and design activities to improve the efficiency of integration processes in the post-Soviet space. The main approaches to the development and implementation of the Master's program in sociology «Integration processes in Eurasia» are proposed, the purpose of which is to form a pool of specialists with the necessary competencies for this: research, preparation of predictive and analytical recommendations for government agencies and various organizations, participation in the implementation of interstate programs. The socio-humanitarian meanings of the development of integration interaction of the EAEU member states, the tasks of promoting socio-humanitarian values for the development of Eurasian integration are substantiated. Based on expert assessments, conditions have been proposed to guarantee the successful implementation of the program: the introduction of new teaching methods and technologies; broad partnership with employers and public organizations; the use of the advantages of digitalization of the educational process, programs, applications and other digital resources for
e-learning both remotely and directly at the university; the introduction of online courses. The ideas formulated in the article can be used in the development of educational programs for the training and education of not only specialists — sociologists, but also other specialists of social and humanitarian professions, additional professional programs (advanced training programs and professional retraining programs) for representatives of institutions of the Eurasian Economic Union, public authorities, business and non-profit sector of the EAEU member states and other countries, a network program in the field of Eurasian integration of the Eurasian Network University (ESU), a Network CIS universities, Slavic universities, etc.

The article describes the methodological approach to the development of strategies of socio-economic development created by the authors on the basis of the analysis of the best practices of sustainable development strategies in the world. The methodology involves the use of ecological and economic (the solid core of the ecological economics, projects with integrated efficiency) and humanistic (indicators of "true well-being", human experience at the center of change) principles, as well as the use of direct democracy tools (residents are co-authors of strategies, in-depth interviews, online polls with alternative scenarios). The use of this methodology while producing strategies for socio-economic development, including conducting surveys of the population in Kerch, Simferopol and Tolyatti, showed that residents choose the solutions that are laid down in the sustainable development strategies of the leading cities of the world. Surveys regarding the image of the desired future, sustainable city, sustainable mobility and sustainable urban environment showed that residents respond not only progressively and professionally, but also in a consolidated manner choosing the sustainable development path as the only desired vector for long-term development. The main party uninterested in the implementation of the sustainability agenda is a conservative bureaucracy focused on familiar and simple measures and decisions.

The paper provides the simulation of quantitative market risks assessment metrics Value-at-Risk and Expected Shortfall for a portfolio of eurobonds of Russian oil and gas companies, and for eurobonds of each particular company. As a result of the modeling, we noted an overall significant market risks` impact on the value of the analyzed securities and made a conclusion that it is impossible to completely neutralize the influence of market risks. In this regard, the author proposes and justifies the administrative and structural solutions and recommendations, the introduction of which will enable the eurobonds issuing companies to enhance investors` loyalty to their issues and thereby reduce their cost, i.e. mitigate the required investors` return (Value-at-Risk in this case acts as a risk-premium).

The article deals with international negotiations as a situation of intercultural and interpersonal communication as well as the influence that culture and its main structural features have on the behavior of participants in intercultural interaction. The author provides a comparative analysis of the stages in negotiation process matching them to the levels of interpersonal interaction, identifying possible situations of cultural misunderstanding in order to improve the process of negotiations. The article also outlines criteria for assessing effectiveness of a negotiator in situations of intercultural communication.

Author reveals the features of the political culture of the electorate in Russia and Germany. Through the comparative survey he finds gender differences in political consciousness and the voting behavior. Author analyzes the reasons for the limited participation of women in Russian political life and provides some recommendations
for improving the democratization process of the political sphere.