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Book(print)#61991
Professional services marketing
In: The Marketing series
In: professional development
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Book(print)#122024
AI innovation in services marketing
"This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and practitioners alike"--
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Article(electronic)#13March 7, 2024
Services Marketing: An Innovative Approach
In: International journal of multicultural and multireligious understanding: IJMMU, Volume 11, Issue 3, p. 221
ISSN: 2364-5369
This scientific article highlights the peculiarities and modern problems of service marketing. In modern global economic processes, directions for using the SERVQUAL model, which expresses the customer's satisfaction or dissatisfaction with the quality of service in the process of service consumption, and the gaps of this model have been studied. In addition, directions for using the "7P" model to modernize service marketing have been studied.
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electronic
print
Services, marketing and management
This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums
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