Suchergebnisse

Nowadays business dynamics determines the inevitable ir constant search for a new methods of raising business efficiency. Social media is at the heart of modern business wealth, profit, competitive advantage creation. Social media provides opportunities for organizations to raise the effectiveness of business processes, to strengthen the brand name, to establish an effective connection with a consumers and to make use of every other facilities which we will help an organization to withstand in the competitive environment. Objective of the diploma thesis is social media and its implementation in the business organizations. The aim of the work is to analyze the implementation of the social media in the business organizations. The aim of the practical part of this thesis is to identify the situation of social media application in Lithuanian business organizations. The aims of the work were reached by analyzing theoretical framework of the social media concept and by researching the social media implementation in the Lithuanian business organizations. The first part of this thesis is dedicated to the analysis of social media concept, discussing the evolution of this discipline, its definition, determining its nature and essence. The main characteristics of the social media are presented and its context is identified. The second part is dedicated to the analysis of the theoretical framework of the social media theories. The diversity of the social media form is presented. Each form is explored, the purpose of it is identified and the potential of its practical implementation in business is discussed. In the third part the cohesion of social media and business organizations is analysed. The benefits of the social media are justified. The facilities of the social media are revealed and the politics of the social media and the need for it is discussed. In the third part the situation of the implementation of social media in Lithuanian organizations is stated. This part of thesis is also dedicated to analysis of the research results. This thesis can be useful for organizations that are interested in all questions about exploiting social media facilities.

Nowadays business dynamics determines the inevitable ir constant search for a new methods of raising business efficiency. Social media is at the heart of modern business wealth, profit, competitive advantage creation. Social media provides opportunities for organizations to raise the effectiveness of business processes, to strengthen the brand name, to establish an effective connection with a consumers and to make use of every other facilities which we will help an organization to withstand in the competitive environment. Objective of the diploma thesis is social media and its implementation in the business organizations. The aim of the work is to analyze the implementation of the social media in the business organizations. The aim of the practical part of this thesis is to identify the situation of social media application in Lithuanian business organizations. The aims of the work were reached by analyzing theoretical framework of the social media concept and by researching the social media implementation in the Lithuanian business organizations. The first part of this thesis is dedicated to the analysis of social media concept, discussing the evolution of this discipline, its definition, determining its nature and essence. The main characteristics of the social media are presented and its context is identified. The second part is dedicated to the analysis of the theoretical framework of the social media theories. The diversity of the social media form is presented. Each form is explored, the purpose of it is identified and the potential of its practical implementation in business is discussed. In the third part the cohesion of social media and business organizations is analysed. The benefits of the social media are justified. The facilities of the social media are revealed and the politics of the social media and the need for it is discussed. In the third part the situation of the implementation of social media in Lithuanian organizations is stated. This part of thesis is also dedicated to analysis of the research results. This thesis can be useful for organizations that are interested in all questions about exploiting social media facilities.

Nowadays business dynamics determines the inevitable ir constant search for a new methods of raising business efficiency. Social media is at the heart of modern business wealth, profit, competitive advantage creation. Social media provides opportunities for organizations to raise the effectiveness of business processes, to strengthen the brand name, to establish an effective connection with a consumers and to make use of every other facilities which we will help an organization to withstand in the competitive environment. Objective of the diploma thesis is social media and its implementation in the business organizations. The aim of the work is to analyze the implementation of the social media in the business organizations. The aim of the practical part of this thesis is to identify the situation of social media application in Lithuanian business organizations. The aims of the work were reached by analyzing theoretical framework of the social media concept and by researching the social media implementation in the Lithuanian business organizations. The first part of this thesis is dedicated to the analysis of social media concept, discussing the evolution of this discipline, its definition, determining its nature and essence. The main characteristics of the social media are presented and its context is identified. The second part is dedicated to the analysis of the theoretical framework of the social media theories. The diversity of the social media form is presented. Each form is explored, the purpose of it is identified and the potential of its practical implementation in business is discussed. In the third part the cohesion of social media and business organizations is analysed. The benefits of the social media are justified. The facilities of the social media are revealed and the politics of the social media and the need for it is discussed. In the third part the situation of the implementation of social media in Lithuanian organizations is stated. This part of thesis is also dedicated to analysis of the research results. This thesis can be useful for organizations that are interested in all questions about exploiting social media facilities.

Nowadays business dynamics determines the inevitable ir constant search for a new methods of raising business efficiency. Social media is at the heart of modern business wealth, profit, competitive advantage creation. Social media provides opportunities for organizations to raise the effectiveness of business processes, to strengthen the brand name, to establish an effective connection with a consumers and to make use of every other facilities which we will help an organization to withstand in the competitive environment. Objective of the diploma thesis is social media and its implementation in the business organizations. The aim of the work is to analyze the implementation of the social media in the business organizations. The aim of the practical part of this thesis is to identify the situation of social media application in Lithuanian business organizations. The aims of the work were reached by analyzing theoretical framework of the social media concept and by researching the social media implementation in the Lithuanian business organizations. The first part of this thesis is dedicated to the analysis of social media concept, discussing the evolution of this discipline, its definition, determining its nature and essence. The main characteristics of the social media are presented and its context is identified. The second part is dedicated to the analysis of the theoretical framework of the social media theories. The diversity of the social media form is presented. Each form is explored, the purpose of it is identified and the potential of its practical implementation in business is discussed. In the third part the cohesion of social media and business organizations is analysed. The benefits of the social media are justified. The facilities of the social media are revealed and the politics of the social media and the need for it is discussed. In the third part the situation of the implementation of social media in Lithuanian organizations is stated. This part of thesis is also dedicated to analysis of the research results. This thesis can be useful for organizations that are interested in all questions about exploiting social media facilities.

The master thesis reveals the analysis of defamation in social media platforms. It aims to determine what legal problems arise or might arise when protecting a harmed reputation in social media platforms. First, the concept and definition of defamation followed by the concept of social media are described. Further in the analysis, the main factors to ensure the proper balance between the freedom of expression and the persons' right to reputation in social media are taken into consideration. Furthermore, the peculiarities of defamation in social media are reviewed. The thesis analyses aspects that are unclear and most of the time not provided in the Lithuanian legal framework, such as, the legal status of social media accounts holders, opinion and statement classification, "share" and other specific information legal evaluation (eg. "like" concept) in the light of legal doctrine, the case-law of European Court of Human Rights and courts of foreign countries. Moreover, the thesis provides complicated aspects of an individual who shall be responsible for creating defamatory content on social media with a particular focus on anonymous content and possible solutions to certain problems. In the final part of the master thesis, the remedies that shall be invoked in the event of defamation in social media are revised according to the evaluation of the case-law of the Court of Justice of the European Union.

The master thesis reveals the analysis of defamation in social media platforms. It aims to determine what legal problems arise or might arise when protecting a harmed reputation in social media platforms. First, the concept and definition of defamation followed by the concept of social media are described. Further in the analysis, the main factors to ensure the proper balance between the freedom of expression and the persons' right to reputation in social media are taken into consideration. Furthermore, the peculiarities of defamation in social media are reviewed. The thesis analyses aspects that are unclear and most of the time not provided in the Lithuanian legal framework, such as, the legal status of social media accounts holders, opinion and statement classification, "share" and other specific information legal evaluation (eg. "like" concept) in the light of legal doctrine, the case-law of European Court of Human Rights and courts of foreign countries. Moreover, the thesis provides complicated aspects of an individual who shall be responsible for creating defamatory content on social media with a particular focus on anonymous content and possible solutions to certain problems. In the final part of the master thesis, the remedies that shall be invoked in the event of defamation in social media are revised according to the evaluation of the case-law of the Court of Justice of the European Union.

The master thesis reveals the analysis of defamation in social media platforms. It aims to determine what legal problems arise or might arise when protecting a harmed reputation in social media platforms. First, the concept and definition of defamation followed by the concept of social media are described. Further in the analysis, the main factors to ensure the proper balance between the freedom of expression and the persons' right to reputation in social media are taken into consideration. Furthermore, the peculiarities of defamation in social media are reviewed. The thesis analyses aspects that are unclear and most of the time not provided in the Lithuanian legal framework, such as, the legal status of social media accounts holders, opinion and statement classification, "share" and other specific information legal evaluation (eg. "like" concept) in the light of legal doctrine, the case-law of European Court of Human Rights and courts of foreign countries. Moreover, the thesis provides complicated aspects of an individual who shall be responsible for creating defamatory content on social media with a particular focus on anonymous content and possible solutions to certain problems. In the final part of the master thesis, the remedies that shall be invoked in the event of defamation in social media are revised according to the evaluation of the case-law of the Court of Justice of the European Union.

The master thesis reveals the analysis of defamation in social media platforms. It aims to determine what legal problems arise or might arise when protecting a harmed reputation in social media platforms. First, the concept and definition of defamation followed by the concept of social media are described. Further in the analysis, the main factors to ensure the proper balance between the freedom of expression and the persons' right to reputation in social media are taken into consideration. Furthermore, the peculiarities of defamation in social media are reviewed. The thesis analyses aspects that are unclear and most of the time not provided in the Lithuanian legal framework, such as, the legal status of social media accounts holders, opinion and statement classification, "share" and other specific information legal evaluation (eg. "like" concept) in the light of legal doctrine, the case-law of European Court of Human Rights and courts of foreign countries. Moreover, the thesis provides complicated aspects of an individual who shall be responsible for creating defamatory content on social media with a particular focus on anonymous content and possible solutions to certain problems. In the final part of the master thesis, the remedies that shall be invoked in the event of defamation in social media are revised according to the evaluation of the case-law of the Court of Justice of the European Union.

The aim of the master thesis is to define how candidates create their image in social media. The following tasks were set in order to achieve this aim: according to theoretical sources, to define members of modern election campaign, analyze their interaction and determine their roles and functions; according to theoretical and practical material on candidate image formation, to define the concept of candidate image, analyze different aspects of candidate image formation process and define image value in political context; to conduct a qualitative study with public relations and political specialists and candidates for 2011 Vilnius Municipality Council The paper consists of 3 parts. The first part emphasizes the significance of todays' election campaign and roles of its 3 principal members: a candidate, media and voters. These members are dependent on each other and create a relationship chain (candidate – media – voters). The second part analyses candidate image, its components and formation process. Candidate image closely related to voters perception and is affected by inner and outer environmental factors. Image formation process should include positive media relations, campaign theme, target group expectations, personal and issue-orientated presentation, visual image and social media usage. The third part is a qualitative study. The aim of the study is to find out how candidates create their image through personal websites. The study shows that candidates use websites as a personal expression tool and a means of image formation. In their opinion, it is necessary to exploit new technologies if one wants to win the election. The Conclusions summarize the main outcomes of the analysis and the research made. It shows that candidates are limited to use traditional media channels and search for cheaper and more accessible tools. In candidates' opinion, personal websites can be used as a means of image formation and self expression. Candidates use visual material, present themselves in both personal and professional ways and target to young voters. It was noticed that they also do not have a communication plan and their communication in a website is chaotic - that possibly decreases the number of readers.

The aim of the master thesis is to define how candidates create their image in social media. The following tasks were set in order to achieve this aim: according to theoretical sources, to define members of modern election campaign, analyze their interaction and determine their roles and functions; according to theoretical and practical material on candidate image formation, to define the concept of candidate image, analyze different aspects of candidate image formation process and define image value in political context; to conduct a qualitative study with public relations and political specialists and candidates for 2011 Vilnius Municipality Council The paper consists of 3 parts. The first part emphasizes the significance of todays' election campaign and roles of its 3 principal members: a candidate, media and voters. These members are dependent on each other and create a relationship chain (candidate – media – voters). The second part analyses candidate image, its components and formation process. Candidate image closely related to voters perception and is affected by inner and outer environmental factors. Image formation process should include positive media relations, campaign theme, target group expectations, personal and issue-orientated presentation, visual image and social media usage. The third part is a qualitative study. The aim of the study is to find out how candidates create their image through personal websites. The study shows that candidates use websites as a personal expression tool and a means of image formation. In their opinion, it is necessary to exploit new technologies if one wants to win the election. The Conclusions summarize the main outcomes of the analysis and the research made. It shows that candidates are limited to use traditional media channels and search for cheaper and more accessible tools. In candidates' opinion, personal websites can be used as a means of image formation and self expression. Candidates use visual material, present themselves in both personal and professional ways and target to young voters. It was noticed that they also do not have a communication plan and their communication in a website is chaotic - that possibly decreases the number of readers.

In this reasearch work the main attention is appointed to judicial activity in social media and its legality. The issue of this subject is focused on judges position in society. They are binding by plenty of professional ethics rules and restrictions on the private life. Social media is tremendous "helper" which allow people to communicate fast, easily and free. But at the same time social network has a lot of threats, especially for judges. For instance cyber security issues, disclosure judges privacy which could necessitate a bring of discredit on judiciary, anonimity on communication between judges and others which could cause a difficulty to reveal corruption , the ability on social media to share information on judge's wall or make comments, the ability to tag judge or set a location where judge is. Also judges must upload their photos and since, the other users can easily download those photos and troll it in case of criticism of judgments. Other people are able to see judge relations by watching his "friend" list. So, such activity on social networking media by judges seems to be forbidden, because in democratic society judges must maintain the public confidence of legal system. Hypothesis of this reasearch is that judicial activity in electronic social media does not violate profesional ethics. Crucial tasks of this reasearch are the following: 1. To find the main threats for judges which are inside social media. 2. To find out, wheather judicial conduct rules allow judges to use social media and ensure safe browsing. Are those rules capable to prevent judges for violation of professional ethics rules in electronic social media. The problem aspects of judicial ethics regulation. 3. To dispute the experience of the United States of America in the field of judges activity in social media and find out the main point of view. Also, according to this experience the task is to establish a framework of judicial ativity in social media. 4. To discuss and find out legal doctrines point of view and insights. 5. In the context of US experience and legal doctrine insights the one of the tasks is to dispute Lithuania case and give some critical thoughts. In the proceeding of this reasearch it emerged that judges are not restricted to participate in social media, therefore the hypothesis proved out. But at the same time some kind of framefork or restrictions of judges activity in social media have been established. It emerged that: 1. Judge's can not communicate in ways that such communications could mean bias or inappropriate, or ex parte communication for judge. 2. Judge's are not allowed to "follow" or "like" pages in social media which maintain inadequate or obscene content or doing political dealings. 3. Judge must be coutious dealing with "friend" list in social media. He can't accept "friend" request from other lawyers which are parties of pending cases. Same thing is with non lawyers. 4. Judge's also are not allowed to make comments on pending cases. As well they are not allowed to make and share embarrassing statements. 5. By uploading photos or images, judge must remain impartial, unbiased and show propriety and neutrality. 6. Judge's also must be cautious then they getting files and other information via social media, because cyber security threats are the biggest trouble. Talking about Lithuania case, in this reasearch has been concluded that this case was not related to internet anyway. The court held that judges are not prohibited for making statements in blogs or in general internet. The court cited ECHR judgments about that judges are allowed to make statements via television or broadcasting media. But the Lithuania court has not talked about threats in social media sites, has not cited legal doctrine insights ant notes about judges ethics in social media. So the court has not created a suitable precedent for similar cases in the future. And finally this reasearch work provides some recommendations regarding modernization of further judicial ethics regulation to legislative branch. And also recommendation for further judgments related to judicial activity in social media to Lithuania courts.

In this reasearch work the main attention is appointed to judicial activity in social media and its legality. The issue of this subject is focused on judges position in society. They are binding by plenty of professional ethics rules and restrictions on the private life. Social media is tremendous "helper" which allow people to communicate fast, easily and free. But at the same time social network has a lot of threats, especially for judges. For instance cyber security issues, disclosure judges privacy which could necessitate a bring of discredit on judiciary, anonimity on communication between judges and others which could cause a difficulty to reveal corruption , the ability on social media to share information on judge's wall or make comments, the ability to tag judge or set a location where judge is. Also judges must upload their photos and since, the other users can easily download those photos and troll it in case of criticism of judgments. Other people are able to see judge relations by watching his "friend" list. So, such activity on social networking media by judges seems to be forbidden, because in democratic society judges must maintain the public confidence of legal system. Hypothesis of this reasearch is that judicial activity in electronic social media does not violate profesional ethics. Crucial tasks of this reasearch are the following: 1. To find the main threats for judges which are inside social media. 2. To find out, wheather judicial conduct rules allow judges to use social media and ensure safe browsing. Are those rules capable to prevent judges for violation of professional ethics rules in electronic social media. The problem aspects of judicial ethics regulation. 3. To dispute the experience of the United States of America in the field of judges activity in social media and find out the main point of view. Also, according to this experience the task is to establish a framework of judicial ativity in social media. 4. To discuss and find out legal doctrines point of view and insights. 5. In the context of US experience and legal doctrine insights the one of the tasks is to dispute Lithuania case and give some critical thoughts. In the proceeding of this reasearch it emerged that judges are not restricted to participate in social media, therefore the hypothesis proved out. But at the same time some kind of framefork or restrictions of judges activity in social media have been established. It emerged that: 1. Judge's can not communicate in ways that such communications could mean bias or inappropriate, or ex parte communication for judge. 2. Judge's are not allowed to "follow" or "like" pages in social media which maintain inadequate or obscene content or doing political dealings. 3. Judge must be coutious dealing with "friend" list in social media. He can't accept "friend" request from other lawyers which are parties of pending cases. Same thing is with non lawyers. 4. Judge's also are not allowed to make comments on pending cases. As well they are not allowed to make and share embarrassing statements. 5. By uploading photos or images, judge must remain impartial, unbiased and show propriety and neutrality. 6. Judge's also must be cautious then they getting files and other information via social media, because cyber security threats are the biggest trouble. Talking about Lithuania case, in this reasearch has been concluded that this case was not related to internet anyway. The court held that judges are not prohibited for making statements in blogs or in general internet. The court cited ECHR judgments about that judges are allowed to make statements via television or broadcasting media. But the Lithuania court has not talked about threats in social media sites, has not cited legal doctrine insights ant notes about judges ethics in social media. So the court has not created a suitable precedent for similar cases in the future. And finally this reasearch work provides some recommendations regarding modernization of further judicial ethics regulation to legislative branch. And also recommendation for further judgments related to judicial activity in social media to Lithuania courts.

In this reasearch work the main attention is appointed to judicial activity in social media and its legality. The issue of this subject is focused on judges position in society. They are binding by plenty of professional ethics rules and restrictions on the private life. Social media is tremendous "helper" which allow people to communicate fast, easily and free. But at the same time social network has a lot of threats, especially for judges. For instance cyber security issues, disclosure judges privacy which could necessitate a bring of discredit on judiciary, anonimity on communication between judges and others which could cause a difficulty to reveal corruption , the ability on social media to share information on judge's wall or make comments, the ability to tag judge or set a location where judge is. Also judges must upload their photos and since, the other users can easily download those photos and troll it in case of criticism of judgments. Other people are able to see judge relations by watching his "friend" list. So, such activity on social networking media by judges seems to be forbidden, because in democratic society judges must maintain the public confidence of legal system. Hypothesis of this reasearch is that judicial activity in electronic social media does not violate profesional ethics. Crucial tasks of this reasearch are the following: 1. To find the main threats for judges which are inside social media. 2. To find out, wheather judicial conduct rules allow judges to use social media and ensure safe browsing. Are those rules capable to prevent judges for violation of professional ethics rules in electronic social media. The problem aspects of judicial ethics regulation. 3. To dispute the experience of the United States of America in the field of judges activity in social media and find out the main point of view. Also, according to this experience the task is to establish a framework of judicial ativity in social media. 4. To discuss and find out legal doctrines point of view and insights. 5. In the context of US experience and legal doctrine insights the one of the tasks is to dispute Lithuania case and give some critical thoughts. In the proceeding of this reasearch it emerged that judges are not restricted to participate in social media, therefore the hypothesis proved out. But at the same time some kind of framefork or restrictions of judges activity in social media have been established. It emerged that: 1. Judge's can not communicate in ways that such communications could mean bias or inappropriate, or ex parte communication for judge. 2. Judge's are not allowed to "follow" or "like" pages in social media which maintain inadequate or obscene content or doing political dealings. 3. Judge must be coutious dealing with "friend" list in social media. He can't accept "friend" request from other lawyers which are parties of pending cases. Same thing is with non lawyers. 4. Judge's also are not allowed to make comments on pending cases. As well they are not allowed to make and share embarrassing statements. 5. By uploading photos or images, judge must remain impartial, unbiased and show propriety and neutrality. 6. Judge's also must be cautious then they getting files and other information via social media, because cyber security threats are the biggest trouble. Talking about Lithuania case, in this reasearch has been concluded that this case was not related to internet anyway. The court held that judges are not prohibited for making statements in blogs or in general internet. The court cited ECHR judgments about that judges are allowed to make statements via television or broadcasting media. But the Lithuania court has not talked about threats in social media sites, has not cited legal doctrine insights ant notes about judges ethics in social media. So the court has not created a suitable precedent for similar cases in the future. And finally this reasearch work provides some recommendations regarding modernization of further judicial ethics regulation to legislative branch. And also recommendation for further judgments related to judicial activity in social media to Lithuania courts.

The Internet and interactive social media are not only playing an increasingly important role in people's daily life, but are also becoming a widely used channel of political communication which sees a constant growth in the volume of communication content generated by politicians. Due to their features such as easy and free access, social media are available to all politicians, but no studies have so far been done in Lithuania which would analyse the extent to which the participants in the political process use the channels of social media for the purpose of political communication. In this article, the use of social media for political communication purposes is analysed from the perspective of the digital divide. The definition and concept of the digital divide are clearly described in the text. Different categories of the manifestation of this process are identified. Moreover, this article also presents the results of the research of social media as it was used by our country's politicians during the municipal elections campaign in 2011. They reveal different manifestations of the digital divide based on different demographic and social-political characteristics of politicians, such as municipality size, gender, age, education, income, political affiliation and institutional position.

The Internet and interactive social media are not only playing an increasingly important role in people's daily life, but are also becoming a widely used channel of political communication which sees a constant growth in the volume of communication content generated by politicians. Due to their features such as easy and free access, social media are available to all politicians, but no studies have so far been done in Lithuania which would analyse the extent to which the participants in the political process use the channels of social media for the purpose of political communication. In this article, the use of social media for political communication purposes is analysed from the perspective of the digital divide. The definition and concept of the digital divide are clearly described in the text. Different categories of the manifestation of this process are identified. Moreover, this article also presents the results of the research of social media as it was used by our country's politicians during the municipal elections campaign in 2011. They reveal different manifestations of the digital divide based on different demographic and social-political characteristics of politicians, such as municipality size, gender, age, education, income, political affiliation and institutional position.