Suchergebnisse

Corporate Social Responsibility (CSR) is a widely debated concept among academics, practitioners and non-practitioners. By definition, CSR concerns the economic, legal, political, environmental and social responsibilities of a business to its stakeholders and society at large. The conventional view of the role of business in society is to act as a market place and make a profit, in a space where demand meets supply. However, extending the role of CSR to include ethical responsibilities often raises questions of why and how? In this thesis, a qualitative research design was used to examine how businesses, more specifically Swedish food retailers, approach their extended responsibilities in society. The analysis focused in particular on collaborations between retail food businesses and other actors. Food retailers hold a key position in forming a link between producers and consumers in the value chain. They are socially and economically tied to a number of problems facing consumers on local level and in the wider global community, such as climate change, food security and public health. Such problems are often complex and based on value conflicts among various stakeholders, and therefore cannot be resolved in isolation. In conditions of social connectedness, responsibility lies with all actors, with businesses considered to have a privileged position in terms of their negotiating power and ability for collective action. The food retail sector is therefore an interesting empirical setting for studying CSR. In four empirical studies, different CSR activities in Swedish food retailers' approaches to taking responsibility for social, environmental or political issues linked directly or indirectly linked to their operations were scrutinised. These activities included different forms of stakeholder engagement, such as partnership, dialogue or multi-stakeholder initiatives. The results indicated that through CSR, food retailers in collaboration with other actors can co-create value and proactively engage in driving (social) change. Responsibility can thus be viewed as the shared objective of collaborations between businesses, organisations and society at large, rather than being attributable to a single actor.

Roses and other cut flowers from Kenya can be found in innumerable European and Asian supermarkets, floristry shops and online mail-order firms. The importance of the floricultural sector is fundamental for the Kenyan economy. However, during the last two decades, international media and scientific reports have pointed out the problematic working conditions and negative environmental impacts of the industry. In response, at the beginning of the 21st century, the international Fairtrade initiative came into the picture to improve the problematic production impacts of the sector. The Fairtrade initiative has a broadly positive reputation and quantitative data show an improvement in production manners. Nevertheless, it remains unclear if and how Fairtrade is perceived and experienced by ordinary workers on a subjective level. This study examines whether Fairtrade initiatives are an attainment for general workers or if they are considered as more of a top-down development approach. Through a qualitative, phenomenological inspired research design, a comparison of working conditions on a Fairtrade and non-Fairtrade cut flower farm is done on a local micro level. Results show that the Fairtrade initiative on the examined farm is perceived and experienced as rather negative and inhuman while, on the contrary, workers on the non-Fairtrade farm reported their conditions as positive in comparison. Also, the empirical data shows that this specific Fairtrade farm might not be an individual case in Kenya. Due to weak compliance with international Fairtrade standards and national legislation, workers and worker's unions point out lacks in the Fairtrade system in the cut flower business in general. Therefore, starting from this study's results on worker's subjective negative experience of their working conditions, a broader, mixed method study on a meta level is required. Meanwhile, the Fairtrade initiative should re-evaluate its standards and inspection systems to prevent the dilution of its own standards and reputation.