Suchergebnisse

This is the first in a two volume study of Corporate Social Responsibility and corporate behaviour from around the world, taking in viewpoints from five continents and over ten countries. These case studies present a detailed analysis of best practice in the corporate world in the areas of social ethics and community engagement.

"Why has CSR become part of the mainstream business and academic agenda in the 21st century? How can CSR be fully integrated in business strategy and day-to-day operations? Do companies become more vulnerable to criticism from stakeholders if they make public their commitment to CSR? These are just some of the questions and challenges explored in this exciting new textbook. Readers will gain comprehensive knowledge and understanding of the history of CSR, the key CSR drivers, the main theoretical CSR perspectives and the dominant CSR practices found in the business community, and, more crucially, they will learn how to implement CSR in practice"--

Vorwort -- Inhaltsverzeichnis -- Tabellenverzeichnis -- Abbildungsverzeichnis -- Abkürzungsverzeichnis -- Abstract -- 1 Einleitung -- 1.1 Problemstellung -- 1.2 Forschungsbedarf und Zielsetzung -- 1.3 Verortung und Aufbau der Arbeit -- 2 Die Strukturierung von Verantwortung -- 2.1 Verantwortung als Relation und als Zuschreibung -- 2.2 Das Zuschreiben von Verantwortung als soziale Praktik -- 2.3 Verantwortungszuschreibender und Verantwortungszuschreiben -- 2.4 Verantwortungsstruktur und Verantwortungsstrukturierung -- 2.5 Verantwortung in der Dualität von Struktur und Handeln

The Social Responsibility of Multinationals: From an Afterthought to Center Stage -- Part I -- Rethinking Global CSR -- The Role of CSR in International Policy Agendas -- Business Success Revisited: What Constitutes Business Success? -- Embedding CSR in Corporate Strategies -- CSR Initiatives -- Part II -- Regional CSR Perspectives -- CSR in the USA: A Historic Perspective on the Interplay Between Ideological, Political, and Economic Forces -- CSR in Egypt: Communication and Marketing Practices -- CSR in Germany: A European Perspective -- CSR in Poland: The Rise and Development of Corporate Social Responsibility -- CSR in India: Evolution, Models, and Impact -- CSR in Thailand: A Stakeholder's Perspective -- Part III -- CSR Policies and Practices in Different Countries -- Mandated CSR in India: Opportunities, Constraints, and the Road Ahead -- CSR in Government-Owned Enterprises in India: A Principal–Agent Perspective -- Sustainable Public–Private Partnership (PPP) Projects in Colombia -- The Buffering and Backfiring Effects of CSR Strategies During a Crisis: A US Perspective -- Part IV -- CSR Projects -- Under the Mango Tree: Sustainable Livelihood Approach to Poverty Reduction Through Beekeeping -- MiVana: Brewing Pleasure, Enhancing Equity, and Restoring Forests -- Early Childhood Care and Education: A Mainstay for CSR Investments.

"The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"--