Suchergebnisse

Cover -- Editorial advisory board -- Editorial -- A practice perspective on strategic communication -- How dominant coalition members' values and perceptions impact their perceptions of public relations participation in organizational decision making -- Strategic predisposition in communication management -- Message strategies in smartphone patent battles

The conduct of war is among the most important acts of the state. In the last century alone, failure in this undertaking has toppled governments and imposed hostile occupation under a conqueror's rule for hundreds of millions from Paris to Warsaw and Tokyo to Jakarta. Military failure in World War I destroyed the Ottoman, Austro-Hungarian, German, and Russian empires and created a host of new states in Eastern Europe and the Balkans in their stead. Allied military victory in World War II made global superpowers of the United States and the Soviet Union, and split Germany into two countries; the success of Soviet arms ended Latvian, Lithuanian, and Estonian independence, and resulted in a generation of subjugation under Soviet satellite rule for the peoples of Eastern Europe. Pyrrhic victory in two world wars exhausted Britain and brought an end to its global economic hegemony. Failure in internal war has toppled governments from Afghanistan to Vietnam; variations in the conduct of such wars can mean the difference between decades of misery in grinding stalemates as in Lebanon or in a rapid, decisive conclusion as in Rwanda's.