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Critical studies on logistics and supply chain management often focus on the transformations in the organization of labor that result from an emphasis on the circulation of commodities. However, target marketing and practices of leisure-time surveillance are not generally framed as part of the shift in capital's emphasis on circulation. If part of logistical management is about the displacement of labor to the underdeveloped world, it is equally about monitoring circulation and demand in the overdeveloped. This paper argues that situating target marketing as a technology of logistical management emphasizes the importance of information in not only intensifying and maximizing the productivity of supply chains and reducing labor costs but also increasing the likelihood of a return on capitalist investment through the management of market choices. The paper begins by framing target marketing as part of the historical trajectory of the revolution in control described by James R. Beniger. I then demonstrate how target marketing provides valuable point-of-sale and point-of-interaction insights, and platform providers can wield this information to control prices and allocate advertisements as well as manage distribution and arbitrage the labor market. Rather than conceptualizing the production of user data as a form of labor in the context of target marketing, I argue that the labor theory of value is untenable for understanding the conditions of leisure-time surveillance and data aggregation. The category of labor is useful in that it highlights the exploitation of user data, but it tends to collapse distinctions between the workday and leisure-time in ways that mystify the differences in how capitalism exercises control over subjects. I then provide a close reading of an Amazon affiliated fulfillment center expose in order to examine precisely how the information produced during leisure-time surveillance intensifies the exploitation of fulfillment center labor. Target marketing is part of a larger apparatus that aggregates data for the purposes of assigning risk, differentiating prices, and managing supply chains and labor costs. It equally reinforces biases and discriminatory practices prevalent in financial institutions in order to maximize profit through the aggregation of data produced by users during seemingly innocuous acts of consumption and online attentiveness.

ABSTRACTThis paper demonstrates the use of computer‐based multivariate techniques in analysing survey data and segmenting markets. Such techniques are increasingly used to deal with the vast amounts of data currently being collected by market researchers. Three techniques are illustrated and compared in detail‐regression analysis, AID, and cluster analysis. These methods have wide application in marketing. A simple data set is used to illustrate their principles and comparative advantages.

AbstractMarketers who want to protect their brand's share or grow it need to know who to reach and nudge with advertising. This paper uses continuous household panel data for 55 leading, advertised brands in 12 CPG categories to quantify their target market over different time frames and conditions (market type, brand size and dynamism). Results demonstrate that the customer base (brand penetration) must swell dramatically over time to maintain, let alone grow, market share. For stable brands, penetration typically doubles from its level in one quarter to a year, then again from 1 to 5 years as brands continue to attract lighter buyers who underpin long run sales. Over 5 years, over a third of brand buyers are so light that they buy the brand just once, but such buyers are vital to sales and critical to growth. As well as quantifying the 5‐year target audience for brands across these conditions, we test the predictive accuracy of the NBD‐Dirichlet as a benchmark. The implications for advertising and media strategy are detailed. The long‐term lessons for targeting become clear—unless brands "target the market", they have adopted a counter growth strategy.

"A UN arms embargo has been in place against North Korea for nearly a decade, as part of a broader sanctions regime designed to deny it the goods and funds needed to fuel its nuclear weapons and ballistic-missile programmes. Yet despite these sanctions, a host of state and non-state actors continue to buy arms, material and services from Pyongyang--and inject funds into the same coffers that drive North Korea's nuclear and missile development. While some of North Korea's military customers in the sanctions era since 2006 are well known--such as Iran, Syria and Burma--Pyongyang's wider client base receives little international attention. North Korea has continued to enjoy access to other defence markets across Africa and the Middle East. The drivers of these clients' decisions to buy weapons and related goods from North Korea are rarely discussed. This gap in analysis is essential to fill. If tailored and effective approaches are to be developed to convince North Korea's customers to buy elsewhere, they must be based on a sound understanding of the considerations that motivated the client to turn to Pyongyang in the first place. Target Markets comprehensively analyses the available information on these procurement decisions. It concludes, contrary to conventional wisdom, that the reasons that customers buy weapons and related goods and services from North Korea vary, often greatly. This study also concludes that one of the greatest achievements of the UN sanctions regime to date has been to deny North Korea access to modern conventional weapons technology that it can learn to manufacture at home and sell on to its clients around the world. Without more contemporary wares to tempt foreign buyers, North Korea will likely continue to see its client list for weapons and related goods and services shrinking."--Provided by publisher.

This paper reflects a clear example of a successful internationalization strategy in the health sector. It also shows possible setbacks in developing countries. Clidis managed to overcome a lot of political, strategic and operational obstacles as their strategy, hard work and the quality of their services were rapidly noticed. Furthermore, their margin went from reflecting their very strong initial costs and low revenue, to showing their rapid success and growth in only a year.

This ground-breaking book explores the points of convergence between corporate capitalism and terrorist practice. Assessing the increase in the number of terrorist attacks directed against commercial entities in urban areas, such as the Westgate mall in Nairobi or the Charlie Hebdo offices in Paris, Suzi Mirgani offers a fascinating and disturbing perspective on the spaces where supposedly oppositional ends of the spectrum meet on common ground. How is it that these urban commercial spaces provide ground zero for a conference between the most powerful forces of contemporary culture: the most mainstream and the most extreme