Suchergebnisse

"Die hier präsentierte quantitative Studie untersucht Reisemotive vietnamesischer InlandstouristInnen mittels eines an 230 ProbandInnen gerichteten Fragebogens. Die Ergebnisse heben neben dem Motiv der Freizeitgestaltung und Erholung die signifikante Rolle der Reisefinanzierung durch ArbeitgeberInnen, der Familie, der Tourismuswerbung sowie der Wetterbedingungen für die Reiseentscheidung hervor. Außerdem ergab die Studie, dass sich die touristischen Motivationen vom Angebot der Reiseagenturen unterscheiden. Die Autorinnen argumentieren, dass das Urlaubsverhalten vietnamesischer InlandstouristInnen Charakteristika eines im wirtschaftlichen Umbruch befindenden Landes widerspiegelt sowie Aspekte aufzeigt, die auch in anderen asiatischen Ländern eine wichtige Rolle spielen." (Autorenreferat)

The tourism industry is one of the most affected industries by the COVID-19 pandemic. Understanding travel motivation is necessary for the tourism movement, even in the COVID-19 pandemic. Thus, this quantitative study aimed to explore travel motivation and its determinants. We collected 181 samples through a web-based questionnaire survey of the Nepali people in January and February 2021. The data were analyzed using a probit regression model through two different travel companion perspectives, i.e., traveling with friends and traveling with family members. We found that travel motivation, attributes, travel purpose, and transport mode preferences differed in companion groups. Specifically, those who want to travel with friends are government employees, 20–29 years of age, set health and wellness purposes, choose the bike for transportation, are less willing to visit homestay and agritourism, and want to travel for around one week. Those who plan to travel with family members use the coach to travel, choose rural destinations, including villages, and spend around two weeks. Based on these findings, we suggest that the Nepalese tourism destination and public transport companies make tourism packages targeting the groups. Since both groups showed interest in visiting rural destinations, we can say that tourism in rural destinations may revive earlier than urban tourism after the pandemic. However, a low-risk travel environment should be ensured for traveling to attract more tourists during and the post-disaster.

Over the past decades, leisure travel has become increasingly popular in older segments of the world population, as a consequence of global factors such as a rise in life expectancy, improved health conditions, a higher disposable income, and increased availability of discretionary time in retirement age. Consequently, researchers have become more interested in studying the motivations for travel of seniors. A number of questions may be raised or have been addressed in the recent past: What are the main factors explaining the travelling choices of seniors? Are their travel motivations different from the ones of the younger population, which have been widely studied in the past? Are geographical differences in terms of motivations comparable between different age groups? Why is senior tourism a topic of particular interest with regard to Asia? In order to answer such questions, in this paper we provide a review of the literature on the travel motivations of seniors. On the basis of 29 articles published on the topic, we provide a qualitative and meta-analytic assessment of past findings, by investigating the dimensions of travel motivations most frequently employed in past seniors surveys. Finally, we discuss a research agenda for further analysis of senior travel motivations and for the integration of this branch of travel research within a wider framework.

Undeniably, the travel and tourism sector have a substantial economic influence on worldwide economic growth. With the emergence of social media, the tourism industry has discovered a fruitful avenue for reaching potential consumers. Social media has become one of the most powerful tools for travel companies, hotels, and airlines to reach a massive audience who are eager to consume travel content. Thus, SMIs (Social Media Influencers) have become increasingly relevant in a variety of industries, including tourism. The aim of this research is to investigate the impact of SMIs on the Malaysian tourism industry, with a focus on two major research areas: the effects of SMIs on Malaysian tourists' behaviour and travel motivation, and the factors of SMI marketing that influence such behaviour and motivation. In this study, a comprehensive view of the impact of social media use and travel motivation on Malaysian tourists' perceived destination image and travel intention to visit Malaysia with 233 participants were presented. The findings from this study could facilitate private and governmental sectors in developing the tourism industry. Regression Analysis, Cronbach's Alpha, Pearson Correlation, and Descriptive Analysis were utilized. Based on the findings, SMI was proven to be an efficient tool for tourism promotion in terms of influencing people's travel intention and destination image. In addition, travel motivation exhibits a significant positive influence on perceived destination image. Overall, the recommended model of this study offered some insight on the benefits of utilizing social media and SMIs in the Malaysian tourism sector. supported by Technology Advanced Model (TAM), which integrated the use of social media and influencers in promoting tourism. The findings may be regarded as one of the emerging empirical attempts to evaluate tourists' adoption of SMIs as reliable informative sources.

The role of tourism sector in economy is undeniable. It gives a contribution to national GDP and opens job opportunities for people in its related sectors. The potential of tourism in the country are numerous and need to be developed in order to maximize its contribution to the country. Tourism is growing in some provinces in the country and it draws attention to study it. This is a descriptive research which used a quantitative approach. This research is aimed to identify the push and pull travel motivation of foreign tourists in visiting Lombok, therefore this research adopts a model based on push and pull factors as the conceptual framework. As information has been documented about push and pull travel motivations to Lombok and factor analysis has been done for analyzing the data which may have important marketing implications to the business owners and government.

The Thai yaoi culture is getting a lot of attention in several parts of the world. Numerous Thai boy's love (BL) series are a huge hit in Thailand and other countries. Despite the notable success of Thai yaoi and BL culture, there is less attention given to this topic in past studies and literature. Moreover, no study has investigated how yaoi culture may affect travel motivation. Hence, the present study examines the effect of yaoi media consumption on travel motivation of Filipino viewers of Thai boys' love series. A prediction approach was employed, and partial least squares (PLS) path modelling was used to measure the hypothesized relationships. The study reveals that all dimensions of cultural proximity significantly affect Thai yaoi media consumption, and Thai yaoi media consumption was found to have an influence on emotional involvement and travel motivation. Emotional involvement was also found to significantly affect travel motivation, and, at the same time, act as a mediator between Thai yaoi media consumption and travel motivation. The current research offers novel theoretical insights about media consumption and its relation to travel motivation in the context of Thai pop-cultural boys' love series.

The Thai yaoi culture is getting a lot of attention in several parts of the world. Numerous Thai boy's love (BL) series are a huge hit in Thailand and other countries. Despite the notable success of Thai yaoi and BL culture, there is less attention given to this topic in past studies and literature. Moreover, no study has investigated how yaoi culture may affect travel motivation. Hence, the present study examines the effect of yaoi media consumption on travel motivation of Filipino viewers of Thai boys' love series. A prediction approach was employed, and partial least squares (PLS) path modelling was used to measure the hypothesized relationships. The study reveals that all dimensions of cultural proximity significantly affect Thai yaoi media consumption, and Thai yaoi media consumption was found to have an influence on emotional involvement and travel motivation. Emotional involvement was also found to significantly affect travel motivation, and, at the same time, act as a mediator between Thai yaoi media consumption and travel motivation. The current research offers novel theoretical insights about media consumption and its relation to travel motivation in the context of Thai pop-cultural boys' love series. (ASEAS/GIGA)

The implementation of Event Tourism is one form of promotion of a destination that combines a variety of products and displayed in the form of festivals, special events, Meeting, Incentive, Convention, and Exhibition Tourism (MICE Tourism) with the aim of providing a personal experience at a destination. Bali that had degraded its destinations image after terrorist attacks in 2002 and 2005 has made various efforts to restore the image by organizing tourism events. Tourism Image Destinations is an essential component in selecting decision by tourists about travel destinations. This research was focusing on the study of the relationship of organizing event tourism in Bali toward tourist motivation. The study was done to 50 respondents during the silent day in Bali in 2016. By using association correlation test or Chi-Square (X2), which was analyzed using the Statistical Package for Social Science (SPSS) version 23 showed that there was a positive correlation of the implementation of tourism event toward travel motivation and its impact in establishing the destination image of Bali Island itself. Pearson Chi-Square line showed the price of p-value was 0.000 < 0.05 or Ho was rejected. So that through this study, Bali local government must continue to improve creativity in encouraging the growth of Event Tourism for the realization of destination image which safe, peaceful, and superior because of its cultural attractions, natural or man-made art. The local government is also expected to pay particular attention to the potential of this special interest market.