Politična (ne)korektnost v objavah ameriških in avstrijskih predsedniških kandidatov na Twitterju ; Political (in)correctness in posts of american and austrian presidental candidates on Twitter
In: Maribor
Politična korektnost predstavlja velik problem v današnji družbi, ki skuša biti inkluzivna. V inkluzivni družbi je namreč pomemben jezik, ki ga uporabljamo, saj ne želimo nikogar diskriminirati ali izključiti iz družbe. Magistrsko delo se osredotoča na politično korektne in nekorektne izraze, ki se pojavijo na socialnem omrežju Twitter v času predvolilne kampanje v ZDA in v Avstriji. Zanimal me je predvsem jezik štirih predsedniških kandidatov: Donalda Trumpa in Hillary Clinton iz ZDA ter Norberta Hoferja in Alexandra van der Bellena iz Avstrije. S pomočjo izbranih objav na socialnem omrežju Twitter sem skušala poiskati povezave med Avstrijo in ZDA. V teoretičnem delu sem navedla vse potrebne definicije in prikazala politično korektnost v povezavi z drugimi jezikovnimi fenomeni, kot so tabuji, stereotipi in predsodki. Ločeno sem obravnavala politično korektnost v Avstriji in politično korektnost v ZDA. Zanimala me je tudi povezava politične korektnosti s svobodo govora. Raziskala sem, s katerimi zakoni je urejena pravica do svobode govora v Avstriji oz. Evropi ter v ZDA. V empiričnem delu sledi analiza izbranih objav. Vse politično nekorektne in politično korektne izraze, ki so se pojavili v času predvolilne kampanje, sem razdelila v kategorije in jih analizirala tako statistično kot tudi jezikovno. Rezultati so pokazali razliko med ZDA in Avstrijo glede rabe politično korektnega jezika in zmage na volitvah. V ZDA je namreč zmagal kandidat, ki je med kampanjo uporabil največ politično nekorektnih izrazov. V Avstriji pa je zmagal politično najbolj korekten kandidat. Največ različnih politično nekorektnih izrazov se je pojavilo na področju rasnega/etničnega razlikovanja, kar sem tudi pričakovala. ; Political correctness matters for inclusive society. Language that we use is very important in an inclusive society because we do not want to discriminate or exclude anyone from society. This master's thesis focuses on politically correct and politically incorrect terms that appeared in the social network Twitter during the election campaign in the USA and Austria. I was interested in the language of the four presidential candidates, Donald Trump and Hillary Clinton from the USA, and Norbert Hofer and Alexander Van der Bellen from Austria. I tried to find similarities and differences between Austria and the USA with the help of selected posts on Twitter. The theoretical part, contains the definition of political correctness and show political correctness in relation to other linguistic phenomena, such as taboos, stereotypes and prejudices. Political correctness in Austria and political correctness in the USA are compared and political correctness is associated to the freedom of speech. The legislation regulating right to the freedom of speech in Austria and in the USA is discussed. The empirical part presents an analysis of selected Twitter posts. All politically incorrect and politically correct terms that were found during the election campaign were divided into categories and analyzed both statistically as well as linguistically. I have found out that politically correct language is not necessary for an election victory. In the USA a candidate who used the most politically incorrect expressions during the campaign won. In Austria, on the other hand, the most politically correct candidate won. Most politically incorrect expressions appeared in the category racial/ethnical discrimination, which was expected.
