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Situational approach in management and continuous experimentation becomes a style of doing business for creators of breakthrough new products and innovative start-up companies. A company that successfully started with a breakthrough product, and developed into successful structured business, after some time, would start to lose its ability to create breakthrough new products. Internal corporate procedures and business processes, including the process of creating a new product become more formalized. Exploratory type of works at the initial stage, full of uncertainties in the process of new product development, is poorly formalized and requires flexible approach in management. Creative chaos that was on a start-up stage and that feed teams with fresh ideas disappears. Fireplace for creativity fades. Loss of this competitiveness is a serious argument to develop new approaches to arrange process of creating new products in a mature stage of business development. In the article based on experience in new product development we explore this actual problem and propose a novel approach for the passage of the high uncertainty stage, called "the fuzzy front end of innovation", to create innovative products in matured businesses.

Problematic of Brexit in the Context of Company Law On June 23 of 2016 a referendum of British citizens expressed a support for the United Kingdom withdrawal from the European Union. Despite the fact, this public decision was advisory, it paved the way further for United Kingdom's withdrawal from the European Union. The paper discusses the Court of Justice of the European Union assessment of the United Kingdom unilateral notice of withdrawal. As the formation of a state exit from the European Union is taking place for the first time, many legal issues have arisen, including alternative, 28th legal regime of company law and cross-border mergers between United Kingdom companies and European Union member states companies. This paper examines the theoretical foundations of cross-border mergers in the field of freedom of establishment in national, European and international regulation, taking into account the conditions applicable to reorganization and legislation invoked in European Union, United Kingdom and the Republic of Lithuania. Relevant cases brought before the United Kingdom Supreme Court help to understand how European Union law will be treated in the United Kingdom after Brexit transitional period if one of the parties of the merger or establishment is in a Member State of the European Union. The paper also discusses the 28th alternative legal regime of company law and its post-Brexit status. The aim is to explore the perspectives of the European Union-formed institutes - European Company (SE) and European Economic Interest Grouping (EEIG) in the United Kingdom in the context of state exits. Thus, the paper reviews the prospects of Brexit in the context of cross-border mergers and the 28th alternative legal regime.

Problematic of Brexit in the Context of Company Law On June 23 of 2016 a referendum of British citizens expressed a support for the United Kingdom withdrawal from the European Union. Despite the fact, this public decision was advisory, it paved the way further for United Kingdom's withdrawal from the European Union. The paper discusses the Court of Justice of the European Union assessment of the United Kingdom unilateral notice of withdrawal. As the formation of a state exit from the European Union is taking place for the first time, many legal issues have arisen, including alternative, 28th legal regime of company law and cross-border mergers between United Kingdom companies and European Union member states companies. This paper examines the theoretical foundations of cross-border mergers in the field of freedom of establishment in national, European and international regulation, taking into account the conditions applicable to reorganization and legislation invoked in European Union, United Kingdom and the Republic of Lithuania. Relevant cases brought before the United Kingdom Supreme Court help to understand how European Union law will be treated in the United Kingdom after Brexit transitional period if one of the parties of the merger or establishment is in a Member State of the European Union. The paper also discusses the 28th alternative legal regime of company law and its post-Brexit status. The aim is to explore the perspectives of the European Union-formed institutes - European Company (SE) and European Economic Interest Grouping (EEIG) in the United Kingdom in the context of state exits. Thus, the paper reviews the prospects of Brexit in the context of cross-border mergers and the 28th alternative legal regime.

Problematic of Brexit in the Context of Company Law On June 23 of 2016 a referendum of British citizens expressed a support for the United Kingdom withdrawal from the European Union. Despite the fact, this public decision was advisory, it paved the way further for United Kingdom's withdrawal from the European Union. The paper discusses the Court of Justice of the European Union assessment of the United Kingdom unilateral notice of withdrawal. As the formation of a state exit from the European Union is taking place for the first time, many legal issues have arisen, including alternative, 28th legal regime of company law and cross-border mergers between United Kingdom companies and European Union member states companies. This paper examines the theoretical foundations of cross-border mergers in the field of freedom of establishment in national, European and international regulation, taking into account the conditions applicable to reorganization and legislation invoked in European Union, United Kingdom and the Republic of Lithuania. Relevant cases brought before the United Kingdom Supreme Court help to understand how European Union law will be treated in the United Kingdom after Brexit transitional period if one of the parties of the merger or establishment is in a Member State of the European Union. The paper also discusses the 28th alternative legal regime of company law and its post-Brexit status. The aim is to explore the perspectives of the European Union-formed institutes - European Company (SE) and European Economic Interest Grouping (EEIG) in the United Kingdom in the context of state exits. Thus, the paper reviews the prospects of Brexit in the context of cross-border mergers and the 28th alternative legal regime.

Problematic of Brexit in the Context of Company Law On June 23 of 2016 a referendum of British citizens expressed a support for the United Kingdom withdrawal from the European Union. Despite the fact, this public decision was advisory, it paved the way further for United Kingdom's withdrawal from the European Union. The paper discusses the Court of Justice of the European Union assessment of the United Kingdom unilateral notice of withdrawal. As the formation of a state exit from the European Union is taking place for the first time, many legal issues have arisen, including alternative, 28th legal regime of company law and cross-border mergers between United Kingdom companies and European Union member states companies. This paper examines the theoretical foundations of cross-border mergers in the field of freedom of establishment in national, European and international regulation, taking into account the conditions applicable to reorganization and legislation invoked in European Union, United Kingdom and the Republic of Lithuania. Relevant cases brought before the United Kingdom Supreme Court help to understand how European Union law will be treated in the United Kingdom after Brexit transitional period if one of the parties of the merger or establishment is in a Member State of the European Union. The paper also discusses the 28th alternative legal regime of company law and its post-Brexit status. The aim is to explore the perspectives of the European Union-formed institutes - European Company (SE) and European Economic Interest Grouping (EEIG) in the United Kingdom in the context of state exits. Thus, the paper reviews the prospects of Brexit in the context of cross-border mergers and the 28th alternative legal regime.

This article studies one of the most complicated and yet popular company management tools, the transfer pricing. The author considers the aims and purpose of transfer pricing, the formation of a transfer pricing system as a company management tool, popular viewpoints on transfer price calculation methodologies, strengths and weaknesses of the existing approaches, and offers a hypothesis on transforming transfer pricing methods. The paper systematizes transfer pricing methods with due regard to the experience of domestic and foreign companies, the development of the Russian Federation legislation, the recommendations of the OECD, and the studies of auditing and consulting companies. The author presents an overview of the most popular transfer pricing methods which serve as a basis for using one or another method, identifies the factors of efficient management mechanism. The article analyses the specific features of using a particular management mechanism in financial companies and companies operating in real economy, studies the methodology to deploy transfer pricing in a legal entity and within a vertically integrated holding. Taking into account the fact that regulation of transfer pricing is also a tax regulation tool used by the state, the author emphasizes that the problems of transfer pricing tools aimed at tax risk management are not the object of the article. The results of the study can be used by employees and executives of corporate financial divisions, analysts, consultants, and employees of state agencies and authorities while developing the methodology for using financial instruments in company management.