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Cover -- Title page -- Copyright -- Contents -- Foreword -- Introduction -- Acknowledgments -- January -- February -- March -- April -- May -- June -- July -- August -- September -- October -- November -- December -- Postscript -- References -- Index.

A detached copy. ; In Journal of the Royal Institute of British Architects . London, 1900. vol. VII, 3d ser. no. 11. ; Effects of injudicious legislation, by J. Honeyman.--Block dwellings: The associated and self-contained systems, by H. Spalding.--The later Peabody buildings, by W.E. Wallis.--The rebuilding of the boundary street estate, by O. Fleming.--Discussion. ; Mode of access: Internet.

The authors investigate brand advertising as an instrument of class politics, used to shape perceptions of and beliefs about social groups, specifically the working class. These images are consistent with the prescriptions of capitalist realism. The authors content-analyze representations of the working class drawn from a random sample of ads from 1950 to 2010. Quantitative results are compared to a variety of secondary data sources, including the General Social Survey and public opinion polling. The authors find that representations of the working class do not closely follow social, political, or economic changes. If anything, increasingly nostalgic images contradict the disappearance of blue-collar jobs. The authors examine the ads in more depth to explain why the content does not align with objective reality, identifying a variety of tableaus commonly used in representations of the working class that are consistent with capitalist realism and myths of the American class structure.

From the Communist Manifesto onwards, the self-emancipation of the working class was central to Marx's thought. And so it was for subsequent generations of Marxists including the later Engels, the pre-WW1 Kautsky, Lenin, Luxemburg, Trotsky and Gramsci. But in much contemporary Marxist theory the active role of the working class seems at the least marginal and at the most completely written off. This article traces the perceived role of the working class in Marxist theory, from Marx and Engels, through the Second and Third Internationals, Stalinism and Maoism, through to the present day. It situates this in political developments changes in the nature of the working class over the last 200 years. It concludes by suggesting a number of questions about Marxism and the contemporary working class that anyone claiming to be a Marxist today needs to answer.