Suchergebnisse

Alle Beiträge werden in deutscher und chinesischer Sprache veröffentlicht. Mit Beiträgen von Yongjie Cai (Shanghai), Chong Liu (Qingdao), Dieter Hassenpflug (Weimar), Zhiqiang Wu (Shanghai), Zhang Guanzeng (Shanghai), Zhang Lingling (Harbin)

by Chan Min, Simon, Wong Suet Ching, Magdalene. ; Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. ; Includes bibliographical references (leaves 99-101). ; TABLE OF CONTENTS --- p.iii-iv ; LIST OF TABLES --- p.v ; PREFACE --- p.vi ; Chapter ; Chapter I. --- INTRODUCTION ; Characteristics of Modern Consumer Behaviour --- p.1 ; Framework of the Project --- p.1 ; Methodology --- p.2 ; Moulding Consumer Behaviour --- p.3 ; Chapter II. --- CONSUMER BEHAVIOUR AND MARKETING STRATEGY ; Definition of Consumer Behaviour --- p.4 ; The Basic Characteristics of Consumer Behaviour --- p.4 ; Key 1 : Motivation --- p.5 ; Key 2 : Consumer Behaviour Includes Many Activities --- p.6 ; Key 3 : Consumer Behaviour is a Process --- p.7 ; Key 4 : Consumer Behaviour Differs in Timing and Complexity --- p.7 ; Key 5 : Consumer Behaviour Involves Different Roles --- p.8 ; Key 6 : Consumer Behaviour is Influenced by External Factors --- p.9 ; Key 7 : Consumer Behaviour Differs for Different People --- p.9 ; The Institutional Consumer Behaviour --- p.10-11 ; Similarities to Individual Consumer Buying ; Differences from Individual Consumer Buying ; Chapter III. --- MACROENVIRONMENT ; The Importance of China Market --- p.12 ; The Sociological Aspect of China Market --- p.13 ; The Economic Aspect of China Consumer Market --- p.13-16 ; Recent Political Development --- p.17-18 ; Chapter IV. --- MICROENVIRONMENT ; Zhuhai City --- p.19-23 ; Zhuhai Department Store --- p.24 ; Mission of Zhuhai Development Store --- p.24 ; Marketing Approach --- p.24 ; Strength of Zhuhai Department Store --- p.25 ; An Analysis of its weaknesses --- p.26 ; Threats of The Store --- p.26 ; Opportunities for The Store --- p.27 ; Chapter V. --- TRENDS OF CONSUMER BEHAVIOUR IN ZHUHAI CITY ; Marketing Survey of Consumer Behaviour in Zhuhai City ; Questionnaire Survey ; Methodology --- p.28 ; Analysis of Questionnaire Result --- p.29-35 ; Interviews of Zhuhai Department Store ; Methodology --- p.36 ; Analysis of Interview Results --- p.37 ; Zhuhai Department Store In ...

珠海特区成立40年来,珠海从一个小渔村发展成经济发达、风景优美、城市宜居的现代化大都市,珠海的发展就是40年中国发展的缩影,珠海也是中国改革开放的成功样板。全书通过对珠海历史、文化、城市、经济、海岛、风景、休闲旅游等方方面面的描写,以全英文的形式向海外读者展示珠海的城市魅力和发展历程。版块设置涵盖历史重要节点、影响中国历史的珠海名人、丰富的海岛资源、优美的城市风景、鲜明的城市文化特色、体育、 休闲旅游和美食文化等。An in-depth, all-English summary of the multifaceted charm of Zhuhai, one of the earliest members of China's Special Economic Zone (SEZ) legion, and the relentless progress made by the city over the past four decade of rigorous open-up and reform endeavors. The 408-page volume also includes intriguing accounts of lesser-known stories of Zhuhai-born movers and shakers whose charisma still shines in the cultural landscape of present-day Zhuhai and China.

There are multiple ways discourse can be taken as "emotional". This paper lays out three specific approaches. The first takes discourse as indicative of emotion, as offering evidence of and insight into the emotional state of its author or utterer. The second examines the potential for discourse to be provocative of emotion—that is, constructed to elicit emotional reactions from its audience—by use of particular symbols, themes, and narratives. And the third focuses on discourse as invocative of emotion, or in other words, as capable of deploying emotions as socially—and even politically—consequential referents. Although actual discourse rarely falls neatly into only one of these categories, each denotes analytically distinct ways discourse can be "emotional". Below I address each in turn, employing the Zhuhai incident and its aftermath for heuristic illustration.

International audience ; In the last decade, forced to promote the social inclusion of a soaring number of migrants in cities, the Chinese central government has issued a number of measures to ease the delivery of urban hukou, to award subsidies for social housing, and to facilitate access to education and to social security. However, on the city level, internal migrants' integration policies are strictly intertwined with the developmentalist aspirations of local governments. The size of cities, their economic weight as well as their growth pattern have acquired special significance in their relation to social policies and population management. The point-based system is the new framework regulating urbanization patterns, controlling social benefits allocation and granting full urban membership. Outlining the main hukou policies in Zhuhai, a typical third-tier city located in the Pearl River Delta, and observing their implementation, this paper explores how the point-based system has contributed to the deconstruction of the internal migrants' category, promoting a stratified and selective integration model. While handpicking the youngest, the best educated and the most qualified migrants as valuable resources for local development, the new pattern generates a highly competitive system for the "liudong renkou", increasing the socio-spatial differentiation of urban space.

International audience ; In the last decade, forced to promote the social inclusion of a soaring number of migrants in cities, the Chinese central government has issued a number of measures to ease the delivery of urban hukou, to award subsidies for social housing, and to facilitate access to education and to social security. However, on the city level, internal migrants' integration policies are strictly intertwined with the developmentalist aspirations of local governments. The size of cities, their economic weight as well as their growth pattern have acquired special significance in their relation to social policies and population management. The point-based system is the new framework regulating urbanization patterns, controlling social benefits allocation and granting full urban membership. Outlining the main hukou policies in Zhuhai, a typical third-tier city located in the Pearl River Delta, and observing their implementation, this paper explores how the point-based system has contributed to the deconstruction of the internal migrants' category, promoting a stratified and selective integration model. While handpicking the youngest, the best educated and the most qualified migrants as valuable resources for local development, the new pattern generates a highly competitive system for the "liudong renkou", increasing the socio-spatial differentiation of urban space.

International audience ; In the last decade, forced to promote the social inclusion of a soaring number of migrants in cities, the Chinese central government has issued a number of measures to ease the delivery of urban hukou, to award subsidies for social housing, and to facilitate access to education and to social security. However, on the city level, internal migrants' integration policies are strictly intertwined with the developmentalist aspirations of local governments. The size of cities, their economic weight as well as their growth pattern have acquired special significance in their relation to social policies and population management. The point-based system is the new framework regulating urbanization patterns, controlling social benefits allocation and granting full urban membership. Outlining the main hukou policies in Zhuhai, a typical third-tier city located in the Pearl River Delta, and observing their implementation, this paper explores how the point-based system has contributed to the deconstruction of the internal migrants' category, promoting a stratified and selective integration model. While handpicking the youngest, the best educated and the most qualified migrants as valuable resources for local development, the new pattern generates a highly competitive system for the "liudong renkou", increasing the socio-spatial differentiation of urban space.

PurposeThis study initiated an investigation of how the Macau–Zhuhai tourism cooperated and discussed how Macau and Zhuhai could join hands to develop tourism in the region. The study demonstrated an approach for destination marketing organizations to explore online tourist-generated content and to understand tourists' perceptions of the destination image (DI).Design/methodology/approachA total of 1,291,057 reviews (535,317 for Macau and 755,740 for Zhuhai) were collected, analyzed and examined to determine how the DI s of Macau and Zhuhai changed during the period of 2015–2019 based on tourist-generated content on travel websites (TripAdvisor, Ctrip.com and Qyer.com) through a text-mining approach.FindingsThe result revealed that Macau and Zhuhai were in a hybrid of competition and collaboration on tourism DI s. First, Macau and Zhuhai competed in hotel and catering industry. Macau was appealing to international tourists and provided high-end and prestigious offerings; while Zhuhai was impressed by cost-effective accommodation and food. Second, Macau diversified industrial structure with diverse "Tourism, Leisure and Recreation" and "Culture, History and Art" more than Zhuhai did. Meanwhile, Macau should balance the different demands of international and Chinese tourists. Third, complementary potentials were found in natural resources, urbanization technology and tourism innovation and related projects.Practical implicationsThe research provides valuable insights for policymakers and industrial managers on their endeavors to develop DIs. Policymakers should be able to develop supportive mechanisms and tourism facilitators to promote industrial collaboration and mutual DIs. Managers could refer to the components in the changing DIs and identify the developmental gaps and cooperation potentials in their targeted areas.Originality/valueThe research fulfills the gap in regional tourism studies on Macau, in which the evaluation on synergetic influence and neighbor effect from Zhuhai has been underexplored. Facilitated by up-to-date data mining techniques, the study contributes to both DI and coopetition literature in tourism marketing; and this should inspire further studies on the antecedences of DI changes, resolutions to the competing interests and DIs of different stakeholders in different forms of strategic cooperation in regional tourism. The employment of DIs is an explicit demonstration of tourists' immersion and values attached to the destination, providing effective cues on the status of coopetition.