Abstract. The article aims to explore factors that influence respondents' intentions to accept and use mobile advertising by proposing an extension of the Unified Theory of Acceptance and Use of Technology (UTAUT) with perceived enjoyment, perceived irritation, and personalisation. To identify the factors affecting the acceptability of mobile advertising, the intentions and behaviours of respondents regarding mobile advertising are reviewed. The study was conducted in Pakistan by using online survey. Partial Least Squares Structural Equation Modelling (PLS-SEM) was applied to examine the sample size of 446 respondents. The findings revealed certain crucial factors (such as effort expectancy, performance expectancy, perceived enjoyment, perceived irritation, and personalisation) that can affect respondents' intentions to accept mobile advertising. Also revealed was the relationship between respondents' intentions to accept and use behaviour regarding mobile advertising. It is established that respondents expect more personalised promotional messages to be shown to them in line with their needs and preferences. Here, advertisers must pay attention to the contextual relevance of the ads while noting the element of irritation that can be felt among consumers, as such ads create negative attitudes and intentions towards mobile advertising. Keywords: mobile advertising, consumer intentions, use behaviour, unified theory of acceptance and use of technology (UTAUT), Partial Least Squares Structural Equation Modelling (PLS-SEM), Pakistan.
Through analysis of the books on stylistics written in the English, German, Czech, Slovak and Croatian languages, we describe the development of stylistics, its predecessors, independence from literary science, and the contemporary situation. We focus on Slovenian linguistic stylistics based on an analysis and review of entries including keyword stylistics in the Slovenian bibliographic catalogue Cobiss+. By reviewing and analysing the stylistic publications of Tomo Korošec, who devoted the largest part of his research to media stylistics, we substantiate his contribution to Slovenian theoretical stylistics. The main finding of our comprehensive analysis is that stylistic research in Slovenia has been intense since the 1960s, that an important part of this research relates to the work of Tomo Korošec and that, alongside theoretical stylistics, it is important to include school stylistics as part of general education on all levels. Keywords: linguistic stylistics, history of stylistics, media stylistics, journalism stylistic, stylistic of advertising, linguistic education, rhetoric
We find ourselves in a time that has brought significant changes to the way we communicate. The technological progress and rise of social media have shaped both the news media and the contemporary political landscape, impacting and altering political discourse. As a result, the role of social media in political communication has become pervasive, and politicians now tend to communicate more directly with the public without the intermediary of traditional media. The position of the mainstream media as a neutral actor in reporting the news has also been tainted as the media has become increasingly dependent on advertising and thus more vulnerable to the pressures of corporate or state sponsors. Combined, we find ourselves situated in an era where more people are turning to social media for their news, while terms such as disinformation, fake news, post-truth, hate speech and conspiracy theory have become commonplace. In this new public square of communication, it often happens that one person's conspiracy theory is another person's truth, one person's facts are another's fake news, and one person's hate speech is someone else's freedom of speech. ; We find ourselves in a time that has brought significant changes to the way we communicate. The technological progress and rise of social media have shaped both the news media and the contemporary political landscape, impacting and altering political discourse. As a result, the role of social media in political communication has become pervasive, and politicians now tend to communicate more directly with the public without the intermediary of traditional media. The position of the mainstream media as a neutral actor in reporting the news has also been tainted as the media has become increasingly dependent on advertising and thus more vulnerable to the pressures of corporate or state sponsors. Combined, we find ourselves situated in an era where more people are turning to social media for their news, while terms such as disinformation, fake news, post-truth, hate speech and conspiracy theory have become commonplace. In this new public square of communication, it often happens that one person's conspiracy theory is another person's truth, one person's facts are another's fake news, and one person's hate speech is someone else's freedom of speech. ; We find ourselves in a time that has brought significant changes to the way we communicate. The technological progress and rise of social media have shaped both the news media and the contemporary political landscape, impacting and altering political discourse. As a result, the role of social media in political communication has become pervasive, and politicians now tend to communicate more directly with the public without the intermediary of traditional media. The position of the mainstream media as a neutral actor in reporting the news has also been tainted as the media has become increasingly dependent on advertising and thus more vulnerable to the pressures of corporate or state sponsors. Combined, we find ourselves situated in an era where more people are turning to social media for their news, while terms such as disinformation, fake news, post-truth, hate speech and conspiracy theory have become commonplace. In this new public square of communication, it often happens that one person's conspiracy theory is another person's truth, one person's facts are another's fake news, and one person's hate speech is someone else's freedom of speech. ; We find ourselves in a time that has brought significant changes to the way we communicate. The technological progress and rise of social media have shaped both the news media and the contemporary political landscape, impacting and altering political discourse. As a result, the role of social media in political communication has become pervasive, and politicians now tend to communicate more directly with the public without the intermediary of traditional media. The position of the mainstream media as a neutral actor in reporting the news has also been tainted as the media has become increasingly dependent on advertising and thus more vulnerable to the pressures of corporate or state sponsors. Combined, we find ourselves situated in an era where more people are turning to social media for their news, while terms such as disinformation, fake news, post-truth, hate speech and conspiracy theory have become commonplace. In this new public square of communication, it often happens that one person's conspiracy theory is another person's truth, one person's facts are another's fake news, and one person's hate speech is someone else's freedom of speech. ; We find ourselves in a time that has brought significant changes to the way we communicate. The technological progress and rise of social media have shaped both the news media and the contemporary political landscape, impacting and altering political discourse. As a result, the role of social media in political communication has become pervasive, and politicians now tend to communicate more directly with the public without the intermediary of traditional media. The position of the mainstream media as a neutral actor in reporting the news has also been tainted as the media has become increasingly dependent on advertising and thus more vulnerable to the pressures of corporate or state sponsors. Combined, we find ourselves situated in an era where more people are turning to social media for their news, while terms such as disinformation, fake news, post-truth, hate speech and conspiracy theory have become commonplace. In this new public square of communication, it often happens that one person's conspiracy theory is another person's truth, one person's facts are another's fake news, and one person's hate speech is someone else's freedom of speech. ; Današnji čas je prinesel pomembne spremembe v načinu, kako komuniciramo drug z drugim. Tehnološki napredek in razmah družbenih medijev sta vplivala tako na informativne medije kot na sodobni politični prostor, kar ima pomembne posledice za politični govor. Vloga družbenih medijev v politični komunikaciji se je povečala, saj politiki čedalje bolj neposredno komunicirajo z javnostjo brez posredništva tradicionalnih medijev. Poleg tega je čedalje bolj pod vprašajem nevtralnost osrednjih medijev pri poročanju, saj so vedno bolj odvisni od oglaševanja in tako pod posrednim ali neposrednim vplivom različnih korporativnih ali državnih sponzorjev. Tako smo se znašli v času, ko vse več ljudi informacije pridobi v družbenih medijih, medtem ko so izrazi dezinformacija, lažne novice, postresničnost, sovražni govor in teorije zarote postali vsakdanji del govora. V novem javnem prostoru komunikacije se pogosto zgodi, da je to, kar kdo dojema kot teorijo zarote, za koga drugega resničnost, da so to, kar kdo dojema kot dejstva, za koga drugega lažne novice, in da je to, kar kdo dojema kot sovražni govor, za koga drugega svoboda govora.
