Advocacy: Championing Ideas and Influencing Others
Cover -- Contents -- 1 The Politics of Ideas -- 2 Communicate Your Idea with Impact -- 3 Frame Your Message -- 4 Build Your Reputation, Create a Brand -- 5 Form Alliances -- 6 Your Idea Is Only as Good as Its Story -- 7 Who's Making the Decision? -- 8 Network! -- 9 Timing Is Everything -- 10 Create Persuasive Messages -- 11 Make the Idea Matter -- 12 Make a Memorable Case -- 13 Demonstrate Confldence -- 14 Steer Meetings Your Way -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Z.