The Poliheuristic Theory of Crisis Decision Making and Applied Decision Analysis
In: Oxford Research Encyclopedia of Politics
"The Poliheuristic Theory of Crisis Decision Making and Applied Decision Analysis" published on by Oxford University Press.
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In: Oxford Research Encyclopedia of Politics
"The Poliheuristic Theory of Crisis Decision Making and Applied Decision Analysis" published on by Oxford University Press.
In: Oxford Research Encyclopedia of Politics
"Poliheuristic Theory: A Middle Ground Between Rational and Cognitive Decision Theories" published on by Oxford University Press.
In: Advanced studies in theoretical and applied econometrics 3
In: Economica, Band 53, Heft 210, S. 274
In: Mathematical social sciences, Band 1, Heft 4, S. 438
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.
In: Contributions to Conflict Management, Peace Economics and Development Ser. v.28, Part B
Understanding how leaders make foreign policy and national security decisions is of paramount importance for the policy community and academia. This book explores how leaders such as Trump, Obama, Netanyahu and others make decisions using the Applied Decision Analysis (ADA) method.
In: Human resource management review, Band 7, Heft 1, S. 5-26
ISSN: 1053-4822
In: The journal of electronic defense: JED, Band 24, Heft 8, S. 28
ISSN: 0192-429X
In: Wiley series in operations research and management science
In: The Economic Journal, Band 72, Heft 285, S. 184
In: Human resource management review, Band 2, Heft 3, S. 171-182
ISSN: 1053-4822