TIME AND CONTINUITY IN MASS ATTITUDE CHANGE: THE CASE OF VOTING
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 29, Heft 1, S. 1-15
ISSN: 0033-362X
Election statistics from the US & western Europe show continuity & smoothness in a time series. There is a serial-r, one side of this is the appearance of tides of swings. 2 explanations are discussed (1) a stimulus, & (2) a response, theory. According to (1), aggregate response (the vote) forms a smooth curve because stimulus strength, like business conditions, forms a similar curve. In (2), a degree of inertia is assumed & response follows stimulus changes with some delay. By means of a growth (or decay) function, simple catalytic growth, & a series of 500 simulated election results with a stimulus balance which varies (within certain limits) in a random manner, it is shown that continuity & tides result. A slowly reacting system will respond to ramdom shocks in a seemingly cyclical way. The implications of this are discussed against the back-ground of current thinking on pol'al sociol & attitude theory. The need for an inductive study of speed & time concumption of soc processes is stressed, & for model parameters that remain constant, or are predictable, form one res situation to the next. AA.