Suchergebnisse

Political context has an important impact on individual attitude change. This is an analysis of the dynamic effects of contextual variables. Drawing on data taken from the American National Election Study (ANES) panel study, we demonstrate that the environment shapes the way the citizen views politics. While varying in degree, the results hold for a broad (county-level) and a narrow (residential neighborhood-level) definition of the relevant context. The patterns involved suggest that citizens' evaluations of candidates and parties are most directly influenced by what their neighbors are saying at the moment, that is to say, the content of current discussion. In contrast, citizens' self-identification evinces sensitivity to the more stable partisan character of the environment. The results indicate that the impact of social influence is crucially dependent on the nature of contemporary political debate and that the social setting serves as an intervening mechanism in the broader communication system and not merely as an exogenous source for political information.

In this experiment, an experimental interview with the leader of the Socialists in the Dutch Parliament was delivered via three different media: television, radio, or a newspaper presentation. We showed that the experimental interviews led, in themselves, to attitude change, but no difference was found among the three communication modalities. Moreover, no significant interaction effect was established between the political preference of the subjects (Socialist versus non-Socialist) and communication modality. Our main results do not support the assumption that for a well-known politician presently holding office, television is a less effective medium than radio or newspaper.

Measurement of attitudes before and after an educational intervention generally reflects both the impact of the session and the fact that the best predictor of attitudes after the session are attitudes before the session. Statistics currently available provide contradictory information; both measures of association and measures of difference are statistically significant. Current tests of the significance of change either have restrictive assumptions or do not take into account people who do not change. A new measure is proposed which incorporates information on amount and direction of change. Delta is calculated from a contingency table of the pre-and postmeasurements. It ranges from + 1, signifying that everyone changed in one direction to -1, that is, everyone changed in the opposite direction, and becomes 0 when there is perfect correlation in scores or equal change in both directions. Delta is useful in assessing which attitudes have been most influenced by the educational intervention.