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PurposeMany education for sustainable development (ESD) programs are designed to change attitudes and values toward the natural environment. However, psychological research indicates that several factors in addition to attitude influence behavior, including contextual support, social norms, action difficulty, and habitual behavior. Thus, if attitude change is to translate into altered behavior, education must extend beyond attitudes to assist people to act in ways consistent with their values. The purpose of this paper is to review the psychological research showing weak correlation between attitudes and behavior, the factors that mediate this relationship, and to describe the implications of these findings for university institutions and ESD programs.Design/methodology/approachThe paper is organized as a review and editorial article, describing relevant research, and outlining implications and suggested actions.FindingsThe results of the reviewed research indicate that attitude‐behavior correlations are mediated by several factors, including contextual conditions such as inconvenience and personal factors such as habits.Practical implicationsThe implications of these findings are that ESD programs should specifically address factors that mediate the attitude‐behavior relationship, including contextual changes and the development of personal management plans. Examples for each type of change are suggested.Originality/valueThe implications of these findings for ESD programs have not previously been highlighted. Specifically, to achieve sustainable development requires attention to these mediating factors as well as to knowledge generation and attitude change. Thus, the value of this paper is to encourage ESD developers to expand their programs to encourage contextual change and personal behavior management plans.

In this paper we provide an overview of the most relevant research work on the simulation of attitudes which evolved in the late 90's and mainly after the year 2000. The general framework for the modeling, simulation and computational research on attitudes integrates research approaches (both fundamental and applicative) which combine theories from sociology, social psychology, social economics, political science, conflict theories, human-computer interaction areas with complexity theory, computer science, autonomous agents, artificial life, artificial intelligence, machine learning and decision making. One of the main dimensions is that of elaborating agent-based studies and simulations of the attitude dynamics.

This thesis is an empirical and theoretical investigation of choice blindness, in particular in the domain of political attitudes. Choice blindness is a cognitive phenomenon in which people do not notice dramatic mismatches between what they choose and what they get while still offering seemingly introspective arguments to explain their (putative) choice. In four papers, it is demonstrated that the effect also applies to salient political attitudes and evaluations of political candidates. All studies took place in close connection to real elections, and new tools building of the underlying choice blindness methodology has been developed to collect the data. Further, the potential downstream effects are explored, such as influence on voting intentions, and lasting attitude changes. The potential mechanisms behind the effect are also investigated and confabulatory reasoning stands out as an important part in facilitating the observed attitude changes.

"Gender Roles in Ireland: Three Decades of Attitude Change documents changing attitudes toward the role of women in Ireland from 1975-2005, a key period of social change in this society. The book presents replicated measures from four separate surveys carried out over three decades. These cover a wide range of gender role attitudes as well as key social issues concerning the role of women in Ireland, including equal pay, equal employment opportunity, maternal employment, contraception etc. Attitudes to abortion, divorce and moral issues are also presented and discussed in the context of people's voting behaviour in national referenda. Taken together, the data available in these studies paint a detailed and complex picture of the evolving role of women in Ireland during a period of rapid social change and key developments in social legislation. The book brings the results up to the present by including new data on current gender role issues from Margret Fine-Davis' latest research"--

"Gender Roles in Ireland: Three Decades of Attitude Change documents changing attitudes toward the role of women in Ireland from 1975-2005, a key period of social change in this society. The book presents replicated measures from four separate surveys carried out over three decades. These cover a wide range of gender role attitudes as well as key social issues concerning the role of women in Ireland, including equal pay, equal employment opportunity, maternal employment, contraception etc. Attitudes to abortion, divorce and moral issues are also presented and discussed in the context of people's voting behaviour in national referenda. Taken together, the data available in these studies paint a detailed and complex picture of the evolving role of women in Ireland during a period of rapid social change and key developments in social legislation. The book brings the results up to the present by including new data on current gender role issues from Margret Fine-Davis' latest research"--

Margret Fine-Davis' book-length examination analyses changing attitudes towards gender roles in the Republic of Ireland. This longitudinal study, of which there are too few, traces attitudinal, leg...

Polarization is increasing in American politics and frequently involves disagreement over basic facts. Although this phenomenon is rare, the domain of social and political issues provides an environment where emotions may influence opinions and decisions in seemingly irrational ways. This research explores how individuals judge and respond to evidence about controversial socio-political issues, considering whether behavior is more appropriately modeled by accounts of motivated reasoning or Bayesian updating rules.We find evidence of an attitude congruency bias, where people judge information to be of higher quality when it aligns with their existing attitudes on an issue. However, we find that this bias does not necessarily lead to polarizing. Instead, people's change in attitudes is better described by Bayesian updating, where people are sensitive to the amount and quality of information they are presented with. This behavior does not seem to be driven by affect or knowledge in a domain.Judgment of information, in the form of argument rating, was analyzed by creating separate measures of objective argument quality and individual rating bias. Both factors were found to model attitude change, indicating that participants are sensitive to both the objective quality of evidence and to the effects of their own biases. Accounts of Bayesian information processing and motivated reasoning both predict behavior when information is modeled in terms of these two factors.Finally, this research explores the role of information choice and shows that a bias toward choosing attitude-congruent information may lead to motivated attitude change, where exposure to a biased set of evidence models attitude change in line with one's existing views. People exhibit more sensitivity to information quality when they do not choose which information to view, indicating that choice may play a special role in allowing individual bias to outweigh information quality. These findings inspire questions about the role of curated information and people's capacity for rational behavior in a tense political climate.

Although there are several attitude resistance techniques, attitude inoculation most effectively serves the purpose of withstanding attacks from conflicting arguments.[1] Inoculation treatment methods are comparable to that of medical vaccination, where a patient is exposed to a small, weakened dose of a pathogen. In this case, the pathogen is simply a counter-argument offered against an advertisement claim aimed at attitude change.[2] These techniques are typically tested within a political domain, rarely in a commercial context. In this research the effects of inoculation treatments are investigated. We find that strong counter-arguments initially have a strong impact on an existing attitude, but their effect quickly dissipates. However, weaker counter-arguments, although initially not as effective as strong, are shown to be more influential over a longer period of time. Attention is also given to potential moderators of this main effect.

Data from the National Election Studies were examined in an effort to isolate cognitive dissonance of two kinds' of dissonance arising from a behavioral commitment in the form of voting, & dissonance arising from inconsistencies associated with having supported the losing candidate. Feeling thermometer ratings of the two principal presidential candidates obtained before & immediately after six elections (1972, 1980, 1984, 1988, 1992, & 1996) were analyzed. Regression estimates supported a dissonance reduction explanation of observed attitude changes. Voters, as compared to nonvoters, tended to increase the evaluative distance between candidates after an election, whereas supporters of the losing candidate were more likely than supporters of the winning candidate to decrease such evaluative distances. An additional examination of voters yielded results consistent with dissonance theory: After the election, respondents reporting favorable evaluations of both candidates (a difficult choice) tended to spread comparative candidate evaluations compared to respondents who were favorable toward only one candidate (an easy choice). The results both support & cast doubt on prior studies. 3 Tables, 1 Figure, 45 References. Adapted from the source document.