Suchergebnisse

Companies use humor and memes in advertising to speak the same language with consumers and improve communication. The meme is like a good joke: everyone understands it. Drawing on the study of 448 Russian consumers, the authors reveal the degrees of influence of such factors as entertainment, informativeness and irritation on the value of video advertising with memes. All the three factors influence the advertising value, with informativeness of advertising being of highest influence. The set of factors and degrees of influence depend on consumer's readiness to accept innovations. The innovators are influenced by two factors out of three - informativeness and entertainment, where the latter influences the innovators most. Irritation has no influence on advertising value altogether. Advertising designers and companies can use the findings to predict the changes in advertising value based on the changes in the factors of advertising perception.

Analysis of attitude towards various professions (attractiveness or prestige) is a integral part of studying the choice of profession. The dynamics of the attitude of young people to the studies indicates that it is clearly connected with the current situation and changes when new phenomena arise in it. Thus, in the data of the 1960s echoes of recent events are noticeable - the launch of the first Soviet "Sputniks", the Yuri Gagarin's flight. The connection with the demand for professions, one way or another related to science and technology, is obvious: the attractiveness of the occupations of scientists and engineers is great. During the years of economic difficulties and shortages, attention was drawn to the rise in the attractiveness of the professions of a seller, an accountant, which had previously been among the lowest rated. Then the time came when the leaders were professions of a bank employee, a lawyer, a businessman, a foreign trade worker, and scientists, teachers fell lower and lower on the scale of attractiveness. In the 2010s, a civil servant joined the leaders.

The opinions expressed in each subsequent year belong to a different cohort of young people. Analysis of the dynamics over a long period of time also allows one to draw conclusions about the characteristics belonging to different generations. At the same time, it is found that in order to interpret the data, it is necessary to consider the attitude towards classes in connection with the accumulated experience of the family as well. Family experiences are translated into educational and vocational orientations of children. This is confirmed by data on motivation and the actual choice of education and profession. The conclusion that the formation of youth orientations is associated not only with the perception of the current situation, but also with the social experience of previous generations, is based on the materials of over 50 years of data.

Health is the highest value, which was further confirmed by the events related to the spread of coronavirus infection, which destabilized all social processes. This article discusses scientific approaches that explain the specifics of the formation of gender-specific attitudes to health. In this article, an attempt is made to analyze the gender characteristics of the attitude to health in relation to the regional attempt. The significance of the study of the practices of health-saving behavior of men and women in conditions of increased epidemiological load is determined. The analysis carried out in the article is based on the results of a sociological study conducted in April–May 2021 among the population of the Kursk and Belgorod regions. The sample size was 657 people. Based on the results obtained, regional peculiarities of behavior in the field of health of residents of Kursk and Belgorod are identified.

This article is devoted to the analysis of tolerance towards national minorities in Lithuania. The article combines the analysis of the phenomenon of tolerance as a core social value and the analysis of empirical evidence of tolerance in the Lithuanian society. The scientific investigation of empirical situation is based on the secondary analysis of sociological data. Tolerance is one of the social values that are present and protected in modern multicultural democratic societies. Even thought the level of social tolerance varies from country to country and within time periods, Europe remains a perfect example of practices of social tolerance. In general, the level of tolerance is altering and depends on many factors, such as the level of urbanisation, multiculturalism, historical development, the development of the state, etc. In this article, the factors of multiculturalism and urbanisation are analysed in a more precise manner. Lithuania, due to its historical experience and geopolitical situation, is one of the European countries that are multicultural and have a long history of national minorities living in the country. According to the data of sociological research, the majority of the Lithuanian population is tolerant towards national minorities. Even though one third of the population express some kind of negative attitudes towards national minorities, it is necessary to stress that these negative attitudes are almost absent in everyday life of the society.

This article is devoted to the analysis of tolerance towards national minorities in Lithuania. The article combines the analysis of the phenomenon of tolerance as a core social value and the analysis of empirical evidence of tolerance in the Lithuanian society. The scientific investigation of empirical situation is based on the secondary analysis of sociological data. Tolerance is one of the social values that are present and protected in modern multicultural democratic societies. Even thought the level of social tolerance varies from country to country and within time periods, Europe remains a perfect example of practices of social tolerance. In general, the level of tolerance is altering and depends on many factors, such as the level of urbanisation, multiculturalism, historical development, the development of the state, etc. In this article, the factors of multiculturalism and urbanisation are analysed in a more precise manner. Lithuania, due to its historical experience and geopolitical situation, is one of the European countries that are multicultural and have a long history of national minorities living in the country. According to the data of sociological research, the majority of the Lithuanian population is tolerant towards national minorities. Even though one third of the population express some kind of negative attitudes towards national minorities, it is necessary to stress that these negative attitudes are almost absent in everyday life of the society.

The article analyzes the dynamics of perception of the migration situation by the host population in the Republic of Mordovia. Public opinion is being monitored on potential problems created by immigrants when moving to the region, on their impact on ethno-confessional relations and the social and criminogenic situation.
The empirical base included the results of annual regional sociological studies of the ethno-confessional and migration situation conducted in the period 2021–2023. The sociological survey was conducted in accordance with the Methodological Recommendations for Conducting Sociological Research in the subjects of the Russian Federation proposed by the Federal Agency for Nationalities of the Russian Federation (FADN of Russia). This methodology makes it possible to carry out sociological monitoring of key indicators of the state of ethno-confessional relations and migration processes in the Russian Federation. The volume of the sample population was n = 700 people, the representative features were gender, age, place of residence and nationality. As a tool for collecting primary information, a quantitative method was used — an individual face-to-face interview at the respondent's place of residence using a paper questionnaire (PAPI).
It was revealed that in Mordovia, the attitude towards immigrants is gradually changing: the share of the population concerned about the problems of competition in the labor market, the deterioration of ethno-confessional relations, experiencing anxiety from the presence of migrant workers is decreasing. It is determined that the presence of immigrants in the region does not provoke an aggravation of ethnic conflicts and the idea of restricting/reducing the entry of migrants is becoming less popular.
The author concludes that the attitude of the receiving population to immigrants is determined by the level of socio-economic development of the region.

Purpose: to search the peculiarities of forming of attitude about tolerant
behavior in society.
Methodology: system method, method of the comparative analysis, method of
the etymological analysis, general scientific methods (the analysis and synthesis, an
induction and deduction).
Results: The article is devoted to the phenomenon "tolerance" in the modern
changing society. The urgency of the theme of research is proved, тhe semantic field
problem of the "tolerance" notion is considered, structure of tolerance is investigated,
conditions of forming of tolerant consciousness and behavior in society are
formulated.
Practical implications: The results of investigation can be used in making
studying programs of new generation in intercultural communication for schools,
colleges and universities and are included in course of social philosophy, psychology,
ethics, sociology, intercultural communication, politology.

Everyday public discourse and empirical researches show that the ideological thinking among the major part of Lithuanian society is practically non-existent (political attitudes are found to be incoherent, and opinions are seemingly self-contradictory). Such unpopularity of ideological thinking makes it difficult to predict the political outlooks and behavior of the public and potentially challenges the foundations of the representative democracy. However, conclusions on the broader political thinking inconsistency in society would be hasty without evaluating the existence of alternative coherent belief systems or systems of political attitudes. In other words, the methodological perspective is worth to be changed: from searching ideological thinking along presupposed strict ideological lines as suggested by the classical political thought, to looking for the possible other consistencies in the same field, other sets of the same political attitudes. In this article, primary results of such research, obtained after applying the Q-sort methodology, are presented, and three shared social perspectives, which operate as certain political ideologies among Lithuanian public, are discussed. The first one, conditionally named free self-expression discourse, centre on the extensive advocacy of free, equally for everybody accessible self-expression idea and a strong opposition to any restrictions of personal freedom and choice. Though economic issues do not play a key role in this perspective, along the ideas of free market competition the priority lies on some "minimum" of care, which the state ought to ensure for its population. The second perspective is based on the perception of the current situation in the state and society as chaotic, flawed, and reveals longing for the "order" which mainly means a high priority given to one strong leader. In this shared social perspective, moral and economic issues are (at best) of secondary importance while Soviet times and current Russia are seen positively through a pragmatic and even a nostalgic prism. Finally, the third perspective, which could be called the traditional morality discourse, cherish the so-called traditional values such as respect of life, family, religion, ethnic identity, and condemns the Soviet regime in which these values were suppressed. These three shared social perspectives could be respectively linked with the ideologies of social liberalism, authoritarianism, and conservatism. However, emphasizing the authenticity of these perspectives, the interconnections should be deliberated and not too much binding. Most important, these perspectives could be regarded as an evidence of coherent political thinking in Lithuanian society – internally coherent political belief systems are found, and they are shared by society members.

Everyday public discourse and empirical researches show that the ideological thinking among the major part of Lithuanian society is practically non-existent (political attitudes are found to be incoherent, and opinions are seemingly self-contradictory). Such unpopularity of ideological thinking makes it difficult to predict the political outlooks and behavior of the public and potentially challenges the foundations of the representative democracy. However, conclusions on the broader political thinking inconsistency in society would be hasty without evaluating the existence of alternative coherent belief systems or systems of political attitudes. In other words, the methodological perspective is worth to be changed: from searching ideological thinking along presupposed strict ideological lines as suggested by the classical political thought, to looking for the possible other consistencies in the same field, other sets of the same political attitudes. In this article, primary results of such research, obtained after applying the Q-sort methodology, are presented, and three shared social perspectives, which operate as certain political ideologies among Lithuanian public, are discussed. The first one, conditionally named free self-expression discourse, centre on the extensive advocacy of free, equally for everybody accessible self-expression idea and a strong opposition to any restrictions of personal freedom and choice. Though economic issues do not play a key role in this perspective, along the ideas of free market competition the priority lies on some "minimum" of care, which the state ought to ensure for its population. The second perspective is based on the perception of the current situation in the state and society as chaotic, flawed, and reveals longing for the "order" which mainly means a high priority given to one strong leader. In this shared social perspective, moral and economic issues are (at best) of secondary importance while Soviet times and current Russia are seen positively through a pragmatic and even a nostalgic prism. Finally, the third perspective, which could be called the traditional morality discourse, cherish the so-called traditional values such as respect of life, family, religion, ethnic identity, and condemns the Soviet regime in which these values were suppressed. These three shared social perspectives could be respectively linked with the ideologies of social liberalism, authoritarianism, and conservatism. However, emphasizing the authenticity of these perspectives, the interconnections should be deliberated and not too much binding. Most important, these perspectives could be regarded as an evidence of coherent political thinking in Lithuanian society – internally coherent political belief systems are found, and they are shared by society members.

Everyday public discourse and empirical researches show that the ideological thinking among the major part of Lithuanian society is practically non-existent (political attitudes are found to be incoherent, and opinions are seemingly self-contradictory). Such unpopularity of ideological thinking makes it difficult to predict the political outlooks and behavior of the public and potentially challenges the foundations of the representative democracy. However, conclusions on the broader political thinking inconsistency in society would be hasty without evaluating the existence of alternative coherent belief systems or systems of political attitudes. In other words, the methodological perspective is worth to be changed: from searching ideological thinking along presupposed strict ideological lines as suggested by the classical political thought, to looking for the possible other consistencies in the same field, other sets of the same political attitudes. In this article, primary results of such research, obtained after applying the Q-sort methodology, are presented, and three shared social perspectives, which operate as certain political ideologies among Lithuanian public, are discussed. The first one, conditionally named free self-expression discourse, centre on the extensive advocacy of free, equally for everybody accessible self-expression idea and a strong opposition to any restrictions of personal freedom and choice. Though economic issues do not play a key role in this perspective, along the ideas of free market competition the priority lies on some "minimum" of care, which the state ought to ensure for its population. The second perspective is based on the perception of the current situation in the state and society as chaotic, flawed, and reveals longing for the "order" which mainly means a high priority given to one strong leader. In this shared social perspective, moral and economic issues are (at best) of secondary importance while Soviet times and current Russia are seen positively through a pragmatic and even a nostalgic prism. Finally, the third perspective, which could be called the traditional morality discourse, cherish the so-called traditional values such as respect of life, family, religion, ethnic identity, and condemns the Soviet regime in which these values were suppressed. These three shared social perspectives could be respectively linked with the ideologies of social liberalism, authoritarianism, and conservatism. However, emphasizing the authenticity of these perspectives, the interconnections should be deliberated and not too much binding. Most important, these perspectives could be regarded as an evidence of coherent political thinking in Lithuanian society – internally coherent political belief systems are found, and they are shared by society members.

Everyday public discourse and empirical researches show that the ideological thinking among the major part of Lithuanian society is practically non-existent (political attitudes are found to be incoherent, and opinions are seemingly self-contradictory). Such unpopularity of ideological thinking makes it difficult to predict the political outlooks and behavior of the public and potentially challenges the foundations of the representative democracy. However, conclusions on the broader political thinking inconsistency in society would be hasty without evaluating the existence of alternative coherent belief systems or systems of political attitudes. In other words, the methodological perspective is worth to be changed: from searching ideological thinking along presupposed strict ideological lines as suggested by the classical political thought, to looking for the possible other consistencies in the same field, other sets of the same political attitudes. In this article, primary results of such research, obtained after applying the Q-sort methodology, are presented, and three shared social perspectives, which operate as certain political ideologies among Lithuanian public, are discussed. The first one, conditionally named free self-expression discourse, centre on the extensive advocacy of free, equally for everybody accessible self-expression idea and a strong opposition to any restrictions of personal freedom and choice. Though economic issues do not play a key role in this perspective, along the ideas of free market competition the priority lies on some "minimum" of care, which the state ought to ensure for its population. The second perspective is based on the perception of the current situation in the state and society as chaotic, flawed, and reveals longing for the "order" which mainly means a high priority given to one strong leader. In this shared social perspective, moral and economic issues are (at best) of secondary importance while Soviet times and current Russia are seen positively through a pragmatic and even a nostalgic prism. Finally, the third perspective, which could be called the traditional morality discourse, cherish the so-called traditional values such as respect of life, family, religion, ethnic identity, and condemns the Soviet regime in which these values were suppressed. These three shared social perspectives could be respectively linked with the ideologies of social liberalism, authoritarianism, and conservatism. However, emphasizing the authenticity of these perspectives, the interconnections should be deliberated and not too much binding. Most important, these perspectives could be regarded as an evidence of coherent political thinking in Lithuanian society – internally coherent political belief systems are found, and they are shared by society members.

The article examines the impact of social capital and institutional trust on attitudes towards innovation. On a sample of 6077 respondents representing 10 Russian regions, it was found that social capital and institutional trust positively influence the attitude towards technologies in general. The analysis of a specific technology (automated judicial systems) showed that the relationship can also be reversed: the lower the social capital, the more positively the respondents refer to the introduction of new technology. These results may indicate that in conditions of poor institutional environment and in spheres that require high interpersonal and institutional trust, technologies allowing people to go to depersonalized relationships may be accepted, despite the negative attitude towards technologies in general. The findings allow us to take a fresh look at the prospects of introducing breakthrough technologies depending on the socio-cultural and institutional environment and contribute to the development of research on the impact of socio-cultural factors on the economy.

The article discusses schoolchildren's attitude towards the factors influencing their physical self-education.[Visą santraukos tekstą skaitykite spustelėję interneto prieigos nuorodą].

The article discusses schoolchildren's attitude towards the factors influencing their physical self-education.[Visą santraukos tekstą skaitykite spustelėję interneto prieigos nuorodą].

The article discusses schoolchildren's attitude towards the factors influencing their physical self-education.[Visą santraukos tekstą skaitykite spustelėję interneto prieigos nuorodą].