Microeconomics and behaviour
Cover -- Halftitle -- Title -- Copyright -- Dedication -- Brief Table of Contents -- Detailed Table of Contents -- Preface -- Guided Tour -- Connect -- About the Author -- Acknowledgements -- Create -- Make the grade! -- PART 1 Introduction -- Chapter 1 Thinking Like an Economist -- Microeconomics and Macroeconomics -- The Cost-Benefit Approach to Decisions -- Example 1.1: Should I get out of my comfortable chair? -- The Role of Economic Theory -- Common Pitfalls in Decision Making -- Example 1.2: Should I go skiing today or work as a research assistant? -- Example 1.3: Should I go skiing today or wash dishes? -- ECONOMIC NATURALIST 1.1: Why are most university students under 30? -- ECONOMIC NATURALIST 1.2: Why can it be costly to use a free, money-off voucher? -- Example 1.4: Should I relocate my shop? -- Example 1.5: The pizza experiment -- ECONOMIC NATURALIST 1.3: Why do hotels charge a deposit? -- Example 1.6: Are you willing to walk 15 minutes in order to save €10? -- Example 1.7: Should Tom launch another boat? -- Example 1.8: How many boats should Tom launch? -- Using Marginal Benefit and Marginal Cost -- Example 1.9: How much should Susan talk to Hal each month? -- ECONOMIC NATURALIST 1.4: Why is airline food so bad? -- ECONOMIC NATURALIST 1.5: Why are smartphones so powerful? -- Would Parents Want Their Daughter or Son to Marry Homo Economicus? -- Example 1.10: A friend phones you with an urgent request -- Positive Questions and Normative Questions -- ECONOMIC NATURALIST 1.6: Why does an efficient health service not do everything to keep people alive? -- Summary -- Questions for Review -- Problems -- Answers to In-Chapter Exercises -- Chapter 2 Supply and Demand -- Chapter Preview -- Supply and Demand Curves -- ECONOMIC NATURALIST 2.1: Why do we want your lecturer to recommend this textbook? -- Equilibrium Quantity and Price.