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by Pang Kin-Man, James. ; Questionnaire in English and Chinese. ; Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. ; Includes bibliographical references (leaves 25-26). ; ABSTRACT --- p.ii ; TABLE OF CONTENTS --- p.iv ; LIST OF ILLUSTRATIONS --- p.vi ; LIST OF TABLES --- p.vii ; ACKNOWLEDGEMENT --- p.viii ; Chapter ; Chapter I. --- BACKGROUND AND STATEMENT OF THE PROBLEM --- p.1 ; A History of the KCR --- p.1 ; A New Era for KCR --- p.3 ; The Market Profile --- p.4 ; The Evolution of Open Competition --- p.9 ; Social Changes --- p.9 ; Economic Changes --- p.10 ; Political Changes --- p.10 ; Declining Competitive Advantage --- p.11 ; The Business Problem --- p.12 ; Market Segmentation --- p.12 ; Peak Hour Services --- p.14 ; Non-peak Hour Services --- p.14 ; Aims of the Project --- p.15 ; Chapter II. --- RELATED LITERATURE: CRITIQUE AND BIBLIOGRAPHY --- p.17 ; Related Literature --- p.17 ; Fare --- p.17 ; Services and Facilities --- p.19 ; Overall Image --- p.22 ; Bibliography --- p.25 ; Chapter III. --- METHODOLOGY --- p.27 ; Exploratory Research --- p.27 ; Data Collection --- p.28 ; Secondary Data --- p.28 ; Primary Data --- p.29 ; Questionnaire --- p.29 ; Sampling Design --- p.29 ; Information Sought --- p.31 ; Pretest and Revision --- p.32 ; Data Compilation and Analysis --- p.32 ; Chapter IV. --- FINDINGS --- p.33 ; The Secondary Research --- p.33 ; Market Share of the KCR --- p.33 ; The Peak-hour and Non-peak-hour Segments --- p.34 ; Attitudes of Passengers in the Peak-hour Segment --- p.36 ; The Primary Research --- p.37 ; Demographics of Respondents --- p.37 ; Travelling Habits in the Non-peak-hour Segment --- p.38 ; Criteria in the Non-peak-hour Market --- p.43 ; Awareness of Places in the NT --- p.45 ; Consideration of Using KCR in Leisure Time --- p.47 ; Conclusion --- p.49 ; Chapter V. --- SUMMARY AND IMPLICATIONS --- p.52 ; Summary --- p.52 ; The Competitive Forces --- p.52 ; Alert to Changes --- p.54 ; Recommendation --- p.54 ; A Positioning of the Corporation --- p.54 ; The Objectives --- ...