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The table of contents of the Proceedings is followed by an Introductory Note by John P. Robinson & Kurt Back which states that the 26th AAPOR Conference was held May 19-22, 1971 in Pasadena, Calif. 16 formal sessions & 8 luncheon round-table discussions were held under the general theme 'Public Opinion in a Society under Pressure.' The AAPOR Award for distinguished achievement was presented to Walter Lippmann. A brief history of the Award is given. Richard H. Baxter, A NEW GOAL FOR AAPOR: PRESIDENTIAL ADDRESS, discusses the relevancy of AAPOR as an org in the context of modern survey res & the increasing depersonalization & massive growth of the res community. The org has made 4 kinds of responses to recent developments of professional growth: (a) high-caliber annual conference programs; (b) the consistently dedicated activity of successive AAPOR Standing Committees on Standards; (c) the encouragement & development of young people having an interest in PO res through the Annual AAPOR Student Competition; (d) the establishment of an ad hoc committee chaired by Barbara Lee-on Soc Concerns. The role of individual AAPOR members as res ombudsmen in their communities is touched upon. The establishment of a professional consultation panel is proposed. ABSTRACTS OF PAPERS presents the following: (1) SOCIAL INDICATORS - Chairman: Raymond A. Bauer (Harvard U, Cambridge, Mass); Donald S. Shoup, 'Social Indicators: Some Possible Futures;' & Peter J. Henriot (Seattle U, Washington), 'Social Indicators: Some Practical Politics.' (2) IMPACT OF SOCIAL RESEARCH ON POLICY DECISIONS - Chairman: Hervert I. Abelson; John P. Robinson (U of Michigan, Ann Arbor), 'The Surgeon General's Advisory Committee on Television and Social Behavior;' Nathan Caplan (U of Michigan, Ann Arbor), 'The National Commission on Civil Disorders;' Joseph T. Klapper (Columbia Broadcasting System, New York, NY), 'Observations on the Research Situation Faced by Commissions and Similar Bodies;' Sandar J. Ball-Rokeach (U of Western Ontarto,Toronto), 'The National Commission on the Causes and Prevention of Violence.' (3) CONSUMERISM: DIRECTIONS AND ISSUES, Chairman: Robert Lavidge: Robert J. Lavidge, 'Introductory Remarks;' Raymond A. Bauer (Harvard U, Cambridge, Mass), 'Consumerism in Perspective;' John S. Coulson, 'A Response to Consumerists.' (4) ESTABLISHMENT ELITES IN A TIME OF CHANGE, Chairman: Robert E. Lee: Victor D. Beardsley, 'Local Leadership: Its Characteristics and Structure;' Ruth Clark, 'Top Corporate Leadership in a Time of Change.' (5) TRANSITIONS IN YOUTH CULTURE: A SPECULATIVE FRAMEWORK, Chairman: Luiz Simmons: Luiz Simmons, 'The Real Generation Gap: A Speculation on the Meaning and Implications of Youth Activism;' Elinor Luire (San Francisco Med Center, Calif), 'Son of the Silent Majority: Intergenerational Perceptions of Youthful Dissent;' David Gottlieb (Pennsylvania State U, University Park), 'Vista, Pepsi, and Poverty.' (8) PUBLIC OPINION RESEARCH IN A SOCIETY OF CHANGE AND CRISIS: A METHODOLOGICAL REVIEW, Chairman: Hope Klapper (New York U, NY) & Fred H. Goldner (Queens Coll, City U of New York), 'Public Opinion and Survey Research: A Poor Mix;' Eric Marder, 'The Five Stages of Survey Research.' (7) MOBILIZING PUBLIC OPINION, Chairman: Daniel Yankelovich: a Discussion between Yankelovich, Lowell Beck, & William Ruder. (8) THE SILENT MAJORITY AND SOCIAL ISSUES, Chairman: Mervin D. Field, 'Noisy Pluralism vs the Silent Majority;' William E. Bicker (U of California, Berkeley), 'Welfare-the Transition Issue;' Robert A. Levine, 'The Silent Majority: Neither Simple Nor Simple-Minded.' (9) PUBLIC OPINION RESEARCH AND THE MEDIA, Chairman: Herbert E. Krugman: Herbert E. Krugman, 'The Television Generation and the New Research Needs;' Scott Ward (Harvard U, Cambridge, Mass), 'Television Advertising and Children: Two Studies.' (10) PRE-ELECTION SURVEYS: HINDSIGHT AND OUTLOOK, Chairman: Sidney Hollander: Sidney Hollander, 'Implications of the 1970 British Fiasco;' Paul Perry, 'The Turnout Problem in Election Surveys;' Charles Kinsolving, 'Political Polling in a Primary: Sample Attrition and Turnout Prediction;' Lawrence Bown, Charles K. Atkin, Kenneth G. Sheinkopf, & Oguz B. Nayman (U of Wisconsin, Madison & Colorado State U, Fort Collins) 'How Voters React to Electronic Political Advertising: An Investigation of the 1970 Election Campaigns in Wisconsin and Colorado.' (11) HOW CAN THE PUBLIC OPINION PROFESSION AND COMMON CAUSE WORK TOGETHER? Chairman: Barbara Lee: A discussion exploring the role res'ers could play vs soc action org's. (12) THE DRUG SCENE: CURRENT RESEARCH, Chairman : Donald L. Kanter (U of Southern California, Los Angeles): Donald L. Kanter, 'Some Aspects of the Broadcast Anti-Drug Program;' David Checkman, 'A Review of Research on the Causes of Drug Abuse or How Not to Get Turned On;' Lawrence H. Geiger, 'Age, Reported Marijuana Use, and Belief in Some Assumed Negative Effects of the Drug;' Glen D. Mellinger, 'Psychotherapeutic Drug Use Among Adults: A Model for Young Drug Users?' Eric Josephson, Paul Haberman, & Anne Zanes (Columbia U, New York, NY), 'High School Drug Behavior: A Methodological Report.' (13) NEW DIREC- TIONS FOR SURVEY RESEARCH METHODS, Chairman: Ronald Gatty (City U of New York, NY): Ronald Gatty, 'New Directions for Survey Research Methods;' William Belson (London Sch of Econ's, England), 'New Perspectives on Traditional Forms of Survey Research and Analysis;' R. Richard Ritt (Pennsylvania State U, University Park), 'Drawing Actionable Inference from Survey Data.' (14) CHANGING IDEALS, VALUES AND BE- LIEFS, Chairman: Emanuel H. Demby, 'The Shock of Future Shock;' Stephen Pittel, 'The Shock Is Now;' George Harris, 'Psychology Today.' (15) SOCIAL RESEARCH TECHNIQUES IN DEFINING HEALTH PROBLEMS, Chairman: Raymond Fink: Raymond Fink, Sam Shapiro, & Conrad Rosenberg, 'Social Research Techniques in the Study of Poverty and Non-Poverty Groups in Multiphasic Health Testing;' Gerald Sparer & Louise Okada, 'Differential Patterns of Health Service Utilization by Poverty Levels in Eight Urban Neighborhoods;' Jorge Segovia & Jack Elinson (Columbia U, New York, NY) 'What Physicians Think about Physicians in Argentina.' (16) STUDENT AWARD PAPERS, Chairman: Harold H. Kassrjian (U of California, Los Angeles): 1st Prize: Marcus Felson (U of Michigan, Ann Arbor), 'The Social Basis of Political Protest: The Wallace Vote in Districts Outside the South;' 2nd Prize: Ted Bradshaw (U of California, Berkeley), 'The Robustness of Correlation in Survey Research: A Data Simulation.' (17) LUNCHEON ROUND TABLES, Chairman: William L. Nicholls II (U of California, Berkeley): Gene N. Levine (U of California, Los Angeles), 'Research on Ethnic and Racial Groups;' Karen E. Page (U of California, Davis), 'The Changing Role of Women in Society: Research in Progress and Prospect;' Thomas S. Robertson (U of Pennsylvania, Philadelphia), 'Adolescent Consumer Socialization;' Joseph Zelan & Joseph Gusfield (U of California, Berkeley & U of California, San Diego), 'Equality and Authority in Higher Education: The Study of Student Power and Participation; Leo Crespi, 'Public Opinion and the Population Crisis;' Helen M. Crossley, 'Honesty with Respondents and Interviewers;' Matilda B. Paisley & William J. Paisley (Stanford U, Calif), 'Nonexperimental Causal Inference;' Francesco Nicosia (U of California, Berkeley), 'Buying Decision Processes by Consumers and Organizations.' Don Cahalan, ANNUAL ADVI- SORY AAPOR BUSINESS MEETING, concluded the convention. M. Maxfield.