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Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting. These consultants play a central role in political campaigns-determining not only how the public sees politicians, but also how politicians see the public. In Building a Business of Politics, author Adam Sheingate traces the history of political consultants from its origins in the publicity experts and pollsters of the 1920s and 1930s to the strategists and media specialists of the 1970s who transformed political campaigns into a highly profitable business. Today, consultants command a hefty fee from politicians as they turn campaign cash from special interest groups and wealthy donors into advertisements, polls, and direct mail solicitations characteristic of modern campaigns. The implications of this system on the state of American democracy are significant: the rise of the permanent campaign brings with it the rise of a permanent campaign industry. A professional political class stands between the voters and those who claim to represent them, influencing messages on both sides. Sheingate not only shows how political consultants have reshaped politics, though; he also covers recent developments like the commercialization of digital campaign tools and the consolidation of the political consulting industry into global media conglomerates. Building a Business of Politics is both a definitive account of the consulting profession and a powerful reinterpretation of how political professionals reshaped American democracy in the modern era.--

"Steer your organization away from burnout while boosting all-around performance The Happy, Healthy Nonprofit presents realistic strategies for leaders looking to optimize organizational achievement while avoiding the common nonprofit burnout. With a uniquely holistic approach to nonprofit leadership strategy, this book functions as a handbook to help leaders examine their existing organization, identify trouble spots, and resolve issues with attention to all aspects of operations and culture. The expert author team walks you through the process of building a happier, healthier organization from the ground up, with a balanced approach that considers more than just quantitative results. Employee wellbeing takes a front seat next to organizational performance, with clear guidance on establishing optimal systems and processes that bring about better results while allowing a healthier work-life balance. By improving attitudes and personal habits at all levels, you'll implement a positive cultural change with sustainable impact. Nonprofits are driven to do more, more, more, often with fewer and fewer resources; there comes a breaking point where passion dwindles under the weight of pressure, and the mission suffers as a result. This book shows you how to revamp your organization to do more and do it better, by putting cultural considerations at the heart of strategy. Find and relieve cultural and behavioral pain points Achieve better results with attention to well-being Redefine your organizational culture to avoid burnout Establish systems and processes that enable sustainable change At its core, a nonprofit is driven by passion. What begins as a personal investment in the organization's mission can quickly become the driver of stress and overwork that leads to overall lackluster performance. Executing a cultural about-face can be the lifeline your organization needs to thrive. The Happy, Healthy Nonprofit provides a blueprint for sustainable change, with a holistic approach to improving organizational outlook"--

"This book is a must-read for anyone interested in exploring the role of 'the classic' in sociology. In terms of both breadth and depth, Alan How has done a brilliant job in providing an inclusive, undogmatic, and inspiring account of the multiple ways in which key intellectual traditions and canons have shaped, and continue to shape, paradigmatic developments in contemporary sociological analysis."--Simon Susen, City University, UK 'This lively and engaging book moves from an exploration of the question of sociology's current response to its "classics" and the idea of a sociological "canon" to a broader defence of a hermeneutic approach to tradition in social thought and in modern societies.' - William Outhwaite, Newcastle University, UK This book examines the way sociology has eliminated the importance of the past, history, and tradition in favour of the transience of the present. The role of the classic text in sociology has produced criticism that the ideas of Weber, Marx and Durkheim are now ideologically dubious and sociologically irrelevant. Challenging this view, the author criticises such notions as de-traditionalization, structuration and postmodernism, emphasizing instead the relevance of habit, re-traditionalization, and social integration across time. Demonstrating that classical sociology continues to be highly relevant to cutting-edge debates in the contemporary social sciences, he revisits the Habermas-Gadamer debate to argue that tradition is the ground of the classic, and the classic something that must prove itself anew in subsequent situations. He uses the work of Durkheim, Simmel and Weber to illustrate this process. Drawing on Archer's account of structure and agency, he makes a parallel distinction between 'classic' and 'canon', allowing us to appreciate the separate qualities of each. This major contribution to the field is essential reading for scholars and students of sociology and social theory. Alan R. How is Senior Lecturer at the University of Worcester, UK

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence-online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands.-Reach and engage customers online -Provide value and insight into the buying process -Learn more effective Social Selling tactics -Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change-top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.

"Tackling one of the most confusing and controversial issues in the field of international criminal law -- i.e., the genocidal intent element, this monograph seeks to develop an account of genocidal intent from a collectivist perspective. Drawing upon the two-layered structure of the crime of genocide composed of the 'conduct level' and 'context level', it detects the genocidal intent element at the 'context level'. The genocidal intent found in this manner belongs to a collective, which significantly departs from the prior individualistic understandings of the notion of genocidal intent. The author argues that the crime of genocide is not a 'crime of mens rea'. Collective genocidal intent at the 'context level' operates in a way that renders the crime of genocide itself a criminal enterprise. The idea of genocide as a criminal enterprise also suggests that genocide is a leadership crime in respect of which only the high-level actors can be labeled as principals (as opposed to accessories). The book criticizes the dominant individualistic approaches to genocidal intent (in particular: the knowledge-based approach) which have thus far governed the relevant jurisprudential and academic analysis. It further demonstrates that the hidden notion of 'collective genocide' silently governs the relevant international jurisprudence. Practitioners and academics in the field of international criminal law and related disciplines will find in this book a new approach to the crime of genocide. The text is the first-ever book-length exposition of a collective account of genocidal intent. Its accessibility is highly enhanced by relevant footnotes. Sangkul Kim is Lecturer at Korea University in Seoul and Research Fellow with the Centre for International Law Research and Policy (CILRAP). He served as Associate Legal Adviser at the Office of the Prosecutor of the International Criminal Court (2004-2008). He earned law degrees from Korea University and Georgetown University Law Center"--Provided by publisher

Corruption is a problem in prisons about which we hear very little, except when there is an escape from custody or other scandal that makes the media. The closed nature of correctional institutions has made the activities that go on within them less visible to the outside world. While some persons might be inclined to dismiss correctional corruption as an issue, this view ignores the scale of criminality and misconduct that can go on in prison and the impact it can have upon not just the good order of the prison or the rights of prisoners but on the prospects for successful reintegration of ex-prisoners into society. This book is the first to examine the phenomenon in any detail or to suggest what might be done to reduce its incidence and the harms that can arise from it. Andrew Goldsmith, Mark Halsey and Andrew Groves argue that it is not enough to tackle corruption alone. Rather there should be a broader attempt to promote what the authors call 'correctional integrity'. Andrew Goldsmith is Strategic Professor of Criminology at Flinders University, Australia, and Director of the Centre for Crime Policy and Research. Previously he has held academic posts at the Australian National University, University of Wollongong and Monash University, Australia. His research interests include policing, new technologies, organized crime and corruption. Mark Halsey is Professor of Criminology at the Centre for Crime Policy and Research, Flinders University, Australia. He currently holds a four year Australian Research Council Future Fellowship which explores the causes and consequences of intergenerational incarceration. Mark is the lead author of Young Offenders: Crime, Prison and Struggles for Desistance (Palgrave Macmillan, 2015). Andrew Groves is Lecturer in Criminology at Deakin University, Australia, and Adjunct Lecturer in Criminology at Flinders University. Australia. His research interests include illicit drug use/policy, youth and risk, corruption, victims and corrections.

The individual investor's comprehensive guide to momentum investing Quantitative Momentum brings momentum investing out of Wall Street and into the hands of individual investors. In his last book, Quantitative Value, author Wes Gray brought systematic value strategy from the hedge funds to the masses; in this book, he does the same for momentum investing, the system that has been shown to beat the market and regularly enriches the coffers of Wall Street's most sophisticated investors. First, you'll learn what momentum investing is not: it's not 'growth' investing, nor is it an esoteric academic concept. You may have seen it used for asset allocation, but this book details the ways in which momentum stands on its own as a stock selection strategy, and gives you the expert insight you need to make it work for you. You'll dig into its behavioral psychology roots, and discover the key tactics that are bringing both institutional and individual investors flocking into the momentum fold. Systematic investment strategies always seem to look good on paper, but many fall down in practice. Momentum investing is one of the few systematic strategies with legs, withstanding the test of time and the rigor of academic investigation. This book provides invaluable guidance on constructing your own momentum strategy from the ground up.-Learn what momentum is and is not -Discover how momentum can beat the market -Take momentum beyond asset allocation into stock selection -Access the tools that ease DIY implementation The large Wall Street hedge funds tend to portray themselves as the sophisticated elite, but momentum investing allows you to 'borrow' one of their top strategies to enrich your own portfolio. Quantitative Momentum is the individual investor's guide to boosting market success with a robust momentum strategy.

The long-awaited, comprehensive guide to practical credit risk modeling Credit Risk Analytics provides a targeted training guide for risk managers looking to efficiently build or validate in-house models for credit risk management. Combining theory with practice, this book walks you through the fundamentals of credit risk management and shows you how to implement these concepts using the SAS credit risk management program, with helpful code provided. Coverage includes data analysis and preprocessing, credit scoring; PD and LGD estimation and forecasting, low default portfolios, correlation modeling and estimation, validation, implementation of prudential regulation, stress testing of existing modeling concepts, and more, to provide a one-stop tutorial and reference for credit risk analytics. The companion website offers examples of both real and simulated credit portfolio data to help you more easily implement the concepts discussed, and the expert author team provides practical insight on this real-world intersection of finance, statistics, and analytics. SAS is the preferred software for credit risk modeling due to its functionality and ability to process large amounts of data. This book shows you how to exploit the capabilities of this high-powered package to create clean, accurate credit risk management models.-Understand the general concepts of credit risk management -Validate and stress-test existing models -Access working examples based on both real and simulated data -Learn useful code for implementing and validating models in SAS Despite the high demand for in-house models, there is little comprehensive training available; practitioners are left to comb through piece-meal resources, executive training courses, and consultancies to cobble together the information they need. This book ends the search by providing a comprehensive, focused resource backed by expert guidance. Credit Risk Analytics is the reference every risk manager needs to streamline the modeling process.

Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms. Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts.-Generate high-quality leads and revenue with infographics, video, data visualizations, and more -Identify the visual marketing and engagement strategies that will work for your business -Source and manage talented content suppliers who will deliver on your strategic vision -Integrate eye-popping visual solutions to update your brand and achieve your business goals Focusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.

This book explores the identities, embodied experiences, and personal relationships of young people experiencing homelessness, and analyses these in relation to the material and symbolic position that youth homelessness occupies in modern societies. Drawing on empirical research conducted in both urban and rural areas, the book situates young people's experiences of homelessness within a theoretical framework that connects embodied identities and relationships with processes of social change. The book theorises a 'symbolic economy of youth homelessness' that encompasses the subjective, aesthetic, and relational dimensions of homelessness. This theory shows the personal, interpersonal and affective suffering that is caused by the relations of power and privilege that produce contemporary youth homelessness. The book is unique in the way in which it places youth homelessness within the wider contexts of inequality, and social change. Whilst contemporary discussions of youth homelessness understand the topic as a discrete 'social problem', this book demonstrates the position that youth homelessness occupies within wider social processes, inequalities, and theoretical debates, addressing theories of social change in late modernity and their relationship to the cultural construction of youth. These theoretical debates are made concrete by means of an exploration of an important form of contemporary inequality: youth homelessness. Dr David Farrugia holds a PhD from the University of Melbourne and is lecturer in Youth Sociology at the University of Newcastle. His expertise is in sociological understandings of youth, youth homelessness, and contemporary youth identities. David has conducted research in urban and rural communities on inequality and youth identity, focusing on the relationship between youth identities and inequalities in a context of social change. Dr Farrugia also contributes to debates in contemporary sociological theory concerning reflexivity and inequality, and on social practices in complex societies. David is the author of papers published in the British Journal of Sociology, Sociology, the Journal of Youth Studies and Current Sociology, as well as a number of scholarly book chapters.

Historian Ramses Delafontaine presents an engaging examination of a controversial legal practice: the historian as an expert judicial witness. This book focuses on tobacco litigation in the U.S. wherein 50 historians have witnessed in 314 court cases from 1986 to 2014. The author examines the use of historical arguments in court and investigates how a legal context influences historical narratives and discourse in forensic history. Delafontaine asserts that the courtroom is a performative and fact-making theatre. Nonetheless, he argues that the civic responsibility of the historian should not end at the threshold of the courtroom where history and truth hang in the balance.The book is divided into three parts featuring an impressive range of European and American case studies. The first part provides a theoretical framework on the issues which arise when history and law interact. The second part gives a comparative overview of European and American examples of forensic history. This part also reviews U.S. legal rules and case law on expert evidence, as well as extralegal challenges historians face as experts. The third part covers a series of tobacco-related trials. With remunerations as high as hundreds of thousands of dollars and no peer-reviewed publications or communication on the part of the historians hired by the tobacco companies the question arises whether some historians are willing to trade their reputation and that of their university for the benefit of an interested party. The book further provides 50 expert profiles of the historians active in tobacco litigation, lists detailing the manner of the expert's involvement, and West Law references to these cases.This book offers profound and thought-provoking insights on the post-war forensification of history from an interdisciplinary perspective. In this way, Delafontaine makes a stirring call for debate on the contemporary engagement of historians as expert judicial witnesses in U.S. tobacco litigation.

Intro -- Title Page -- Copyright -- Contents -- Alphabetical Contents -- About the Author -- Preface: The Right Write Stuff -- A Note from Linda Taylor -- Picture Gallery -- I: What Is It Like to Have Alzheimer's Disease? -- Jesus, Albert, Alzheimer's, and Richard -- There Is No Such Thing as Alzheimer's Disease! -- What Is It Like to Live in Purgatory? -- What Is It Like to Have Alzheimer's Disease? -- They Are Glad They Caught It Early. Am I? -- The End of Act One . . . And Now, an Intermission of Indeterminate Length -- Cogito Ergo Sum -- My Last Six Words -- Back to the Future -- FAQs and FGAs -- Alzheimer's Disease, Suicide, and Death -- What Is It Like to Have Alzheimer's Disease-Three Years Later -- Four No Trump -- "We Have a Pill. Alzheimer's Can Be Treated!" -- Dreams, Drugs, Alzheimer's, and Me -- I Wish I Were a Nude Mouse -- "I Have Been Diagnosed with Alzheimer's Disease" -- While Rome Burns . . . A Parable -- Trying to Figure It Out -- Checking Back in During the Intermission: What's It Like to Have Alzheimer's? -- Volcanoes, Fears, and Alzheimer's Disease -- Hemingway, Alzheimer, and Taylor -- Waiting for . . . -- Disabling Enablers -- "Oh, I've Done That Myself a Million Times!" -- II: From the Inside Out -- The Chase for Yesterday -- What's the Up Side to Having Alzheimer's Disease? -- Pride Precedes the Fall -- Safe and Sound . . . Unsound and Safe -- I Am a Verb -- Whatever Happened to Hope? -- Moving from Living with My Mind to Living in My Mind -- And the Name of the 3,000-Pound Elephant Is "Fear" -- It's On the Tip of My Tongue -- "I Can Read!" "I Can't." -- Sing-a-long with Alois and Richard -- My Shirt Is Broken -- Am I Half Empty or Half Full? -- The Flesh Is Weak(er), but My Spirit Is (Still) Strong -- Will the Real Dr. Alzheimer Please Stand Up? -- "Alzheimer's Disease. Alzheimer's Disease. Alzheimer's Disease!"

"Practical trading psychology insight that can be put to work today Trading Psychology 2.0 is a comprehensive guide to applying the science of psychology to the art of trading. Veteran trading psychologist and bestselling author Brett Steenbarger offers critical advice and proven techniques to help interested traders better understand the markets, with practical takeaways that can be implemented immediately. Academic research is presented in an accessible, understandable, engaging way that makes it relevant for practical traders, and examples, illustrations, and case studies bring the ideas and techniques to life. Interactive features keep readers engaged and involved, including a blog offering ever-expanding content, and a Twitter feed for quick tips. Contributions from market bloggers, authors, and experts bring fresh perspectives to the topic, and Steenbarger draws upon his own experience in psychology and statistical modeling as an active trader to offer insight into the practical aspect of trading psychology. Trading psychology is one of the few topics that are equally relevant to day traders and active investors, market makers and portfolio managers, and traders in different markets around the globe. Many firms hire trading coaches, but this book provides a coach in print, accessible 24/7 no matter what the market is doing. Understand the research at the core of trading psychology Examine the ways in which psychology is applied in real-world trading Implement practical tips immediately to see first-hand results Gain the perspective and insight of veteran traders who apply these techniques daily While markets may differ in scale, scope, and activity, humans remain human, with all the inherent behavioral tendencies. Studying the market from the human perspective gives traders insight into how human behavior drives market behavior. Trading Psychology 2.0 gives traders an edge, with expert guidance and practical advice"--

"Learn to get what you want without burning bridgesIn this revised and updated edition of the renowned classic The Power of Nice, negotiations expert, sports agent, New York Times bestselling author, attorney, business leader and educator, Ron Shapiro, shares the key principles of effective negotiation through a combination of a time-tested process, anecdotes, and exercises. Drawing on his unparalleled experiences from the worlds of sports, law, business and politics, as well as dealing with life issues common to us all, Shapiro takes you through the steps of his systematic approach: The Three Ps, Prepare-Probe-Propose.Learn how to use the process to empower you in negotiations. Regardless of your level of experience or the extent of your confidence, you will get what you want while building stronger relationships for the future. This updated edition contains: Significant new material including an expanded view of its applicability to a broad array of business and life challenges a new streamlined version of the Preparation Checklist a more precise understanding of the concept of WIN-win a Foreword by Cal Ripken, Jr. and an Epilogue highlighting negotiation lessons from the life of Nelson Mandela The book also provides a link to reinforcement of its lessons through the website of the Shapiro Negotiations Institute.Whether you are negotiating with, among others, a customer or client, a boss or government official, or even setting a teenager's curfew or getting a last seat on an airplane, this invaluable guide will help you read the other side and bring the power of human psychology and a time-tested process to the negotiating table. If you're tired of uneven "compromise" and the feeling of being manipulated, turn the tables for good with The Power of Nice, and learn strength from the master himself"--

The period immediately following Kenya's 2007 presidential election left a shocking trail of atrocities, with over 1,000 people dead and countless thousands left victimised and displaced. In response, the International Criminal Court began a series of investigations and trials, promising no impunity for even the highest ranking perpetrators. When the country's president and vice-president were implicated in the crimes, the case took on worldwide significance. The International Criminal Court and the End of Impunity in Kenya is a five-year study addressing critical human rights issues with a global reach and is the first detailed account of the ICC's intervention in Kenya. It probes the relationship between the ICC and state institutions, known as positive complementarity, and asks whether the ICC's intervention led to an end to impunity. The author provides comprehensive analysis of the Waki Commission's sealed envelope, the government's attempts to establish a special tribunal and the trials in The Hague. He also provides in depth consideration of any influence the ICC's intervention may have had on the passing of a new constitution, the establishment of a truth commission and important reforms to the judiciary, police and witness protection programme. Documenting the effects of these interventions on the Kenyan people, and on the country's legal and judicial systems, the book provides vital lessons in global justice as it: ?Details the ICC's involvement in Kenya in the aftermath of extreme violence and instability?Evaluates the ICC prosecutor's strategy of positive complementarity? Identifies optimal conditions for positive complementarity to be effective? Links cultures of impunity to state-sponsored corruption?Explores the possible impact of the ICC on national and global policy? Discusses implications in responding to future crimes against humanity Replete with official government sources, The International Criminal Court and the End of Impunity in Kenya is necessary reading for researchers and practitioners working in public international law, particularly those specialising in conflict and post-conflict states