Suchergebnisse

Article on methodological grounds and the establishment of new institutional theory. Author updates the new methodological horizons opened up by the use of tools new institutional theory in economic analysis.

Article on the impact of the crisis in the global economy on marketing strategy in Russia. The author substantiates the thesis of the decline in the value of methods of promoting the marketing mix and a gradual return to the dominance of the marketing concept of the distribution.

Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as an essential condition of effective marketing.

An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on the practice of
marketing.

An article about the problems and prospects of the formation of a regional information management system for the commercialization of energy-efficient and innovative technologies in construction. The author presents the created project "Regional Register of innovative technologies in the construction and housing and communal services", intended to stimulate entrepreneurial activity in the implementation of energy-efficient and innovative technologies in the construction industry in the Omsk region.