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This exciting and innovative book fills a gap in the growing area of discourse analysis within the social sciences. It provides the analytical tools with which students and their teachers can understand the complex and often conflicting discourses across a range of social science disciplines. Examining the theories of Foucault, Koselleck, Laclau and Luhmann, the book: · focuses on the political and social aspects of their writing; · discusses and combines their theories to suggest new analytical strategies for understanding society; · combines theory with practical illustrations. A best seller in Denmark, this English edition is vital reading for anyone with an interest in discourse analysis. It will also be invaluable to anyone looking at the analytical works of Foucault, Koselleck, Laclau and Luhmann. Students will find the clear exposition of the theories and strategies supported by an easy-to-digest, easy-to-read layout, which includes summaries and boxed examples highlighting the relevance of analytical strategies to social and policy research

Artiklen analyserer kampagnen: "Leg dig sund", som er tilrettelagt af Fødevarestyrelsen og Sundhedsstyrelsen. "Leg dig sund" retter sig mod især udsatte familier og deres vilje, viden og handlekapacitet til at leve sundt. Centrum i artiklen er kampagnens kobling til leg. Hvordan kan det være, at leg står så centralt i kampagnen? Hvad har leg og kampagne med hinanden at gøre? Hvad har sundhed og leg med hinanden at gøre? Et centralt træk ved kampagnen er, at den på én gang vil og ikke vil være en kampagne, på én gang vil og ikke vil være styring. Det hænger sammen med, at den iagttager modstand blandt de udsatte familier både i forhold til styring og i forhold til sundhedsfremme. Samtidigt vil man ikke anerkende familierne som modstandere. Man vil hellere gå uden om modstanden i en erkendelse af, at sundhedsfremme virker bedst, når den ikke ligner en sådan, og styring styrer mest, når den ikke er tilrettelagt som styring. Leg ses her som et alternativ. Artiklen ender i en diskussion af hvilken stat, der kommer til syne i en sådan praksis. Måske er det en tegneseriestat? Det er en stat, der ikke sætter grænser for sig selv overfor borgeren, for hvorfor skulle man beskytte borgerne mod leg? ENGELSK ABSTRACT: Niels Åkerstrøm Andersen: Who is Yum-Yum? The Cartoon State in the Making This article analyzes the campaign "Play Yourself Healthy". The campaign is organized by the Danish Food Agency and the Danish Health Agency and focuses on socially "weak" families in an attempt to influence their will, knowledge and capacity to act in order to live healthy lives. The article concentrates on the link between campaigning and playing. How has play become so important to the campaign? What are the connections between playing and developing campaigns? What are the connections between health and play? The campaign wants to be both a campaign and not a campaign, both steering and not steering. This is because of the resistance among the target families to steering and health promotion. No one wants to identify the families as opponents, however, so the authorities work around their resistance by presuming that health promotion works best if it does not look like promotion, and that steering works best when it is not arranged as such. Play is seen here as an alternative, and the article hopes to foster discussion about the form of the state that emerges in the campaign practices. It offers the hypothesis that the "new state" does not limit itself in the means it uses to govern citizens. After all, why should it protect citizens against playing? Key words: Steering, campaigning, health promotion, resistance, media, play.

I løbet af de sidste 10-15 år er skolen begyndt at forvente af forældrene, at de tager et udefineret og grænseløst personligt ansvar for deres børn som skolebørn. Det personlige ansvar bliver dermed genstand for offentlig styring på nye måder. I denne artikel undersøger vi, hvordan begrebet ansvar påvirkes af denne styring. Vi peger på en forskydning i den måde, forældrene tildeles ansvar, idet ansvar ikke længere handler om at leve op til regler eller følge råd, men om at reflektere over om man har været ansvarlig. Vi argumenterer for, at det, der skabes, er en form for hyperansvar, hvor ansvar handler om at deltage i offentlige refleksioner over sit potentielle ansvar. Vi argumenterer videre, at dette hyperansvar risikerer at true det, som reguleringen i udgangspunktet havde til ambition at fremme, nemlig personligt ansvar.


ENGELSK ABSTRACT:

Hanne Knudsen and Niels Åkerstrøm Andersen: Hyper-Responsibility: When Personal Responsibility is Made the Object of Regulation

Over the past ten to fifteen years, state funded schools have begun to insist that parents take on an undefined and infinite personal responsibility for their children as school children. In this article we investigate how this development affects the concept of responsibility. We point to a dislocation in the way parents are assigned responsibility, because the definition of responsibility is not only a question of formulating rules or providing advice. We argue that what emerges is a kind of playful hyper responsibility that identifies responsibility as the participation in a process of public exploration by parents of the definition of their specific responsibilities. We also argue that this hyper-responsibility threatens that which the regulation intended to further, namely personal responsibility.

Key words: Responsibilization, home-school relations, parenting, deconstruction, governmentality, play.

This textbook is the first to examine how new trends such as "radical innovation", "co-creation" and "potentialization" challenge fundamental values in the public sector. The authors bridge traditional public management approaches that tend to exclude social and societal problems, with broader social theories apt to capture new dilemmas and challenges. The book shows how the effects of new forms of managerialism penetrate the state, local governments, welfare institutions as well as professional work and citizens' rights. It facilitates a discussion about how basic values are put at stake with new reforms and managerial tools. The book is ideal for postgraduate students in the area of public policy and public management with an interest in managing and leading public administration units and welfare institutions