Corporate social responsibility has become a concept that hasbeen taken into consideration in our country towards the end of1980s.While the studies on the subject were first in the field of privatesector, the mission and vision determination task of the institutions inthe public sector has become mandatory since the beginning of the2000s.The purpose of these practices is that the private sector and thepublic sector are aware of the responsibility of the stakeholders. Thus,these organizations will ensure their sustainability by takingresponsibility for both employees and their environment. Therefore,companies will have the opportunity to create a strategic competitiveadvantage in the medium and long term in the global competitionenvironment. Today, various practices related to corporate socialresponsibility are also common.This research was carried out on the students and employeesattending a university in the Eastern Black Sea Region. The aim of thisstudy is to examine the effects of corporate social responsibilityperceptions on corporate perception and dimensions (Emotional Attractiveness, products and services, Vision and Leadership,Workplace environment, social and environmental responsibility,financial performance).As a result of the survey conducted on a total of 328 participants,it was observed that the perceptions of the students and theiremployees regarding the increase of corporate social responsibilityincreased significantly and in the same direction and this relationshipwas very strong. On the other hand, participants perceived social andenvironmental responsibility as more meaningful than other corporatereputation dimensions. Vision and leadership are perceived as leastsignificant in terms of corporate reputation. There were also significantdifferences between age, gender, seniority, education level anddepartmental perceptions. ; Kurumsal sosyal sorumluluk, ülkemizde 1980'li yılların sonundanitibaren dikkate alınan bir kavram haline gelmiştir. Konuyla ilgiliçalışmalar özel sektörde ilk sırada yer bulurken, kamu sektöründekikurumların misyon ve vizyon belirleme görevi 2000'lerin başından berizorunlu hale gelmiştir.Bu uygulamaların amacı, özel sektörün ve kamu sektörününpaydaşların sorumluluğunun farkında olmasıdır. Böylelikle, buorganizasyonlar hem çalışanlar hem de çevreleri için sorumluluk alaraksürdürülebilirliklerini sağlayacaktır. Bu nedenle, şirketler küreselrekabet ortamında orta ve uzun vadede stratejik bir rekabet avantajıyaratma fırsatına sahip olacaklardır. Günümüzde kurumsal sosyalsorumuluk ile ilgili çeşitli uygulamalara da çok sık rastlanmaktadır.Bu araştırma, Doğu Karadeniz Bölgesi'nde bir üniversiteye devamedenöğrencilervebuüniversiteninçalışanlarıüzerindegerçekleştirilmiştir. Bu çalışmanın amacı, kurumsal sosyal sorumlulukalgılarının kurumsal algı ve boyutlar üzerindeki etkilerini (DuygusalEtkililik, ürün ve hizmetler, Vizyon ve Liderlik, İşyeri ortamı, sosyal veçevresel sorumluluk, finansal performans) incelemektir.Toplam 328 katılımcı üzerinde yapılan anket sonucunda,öğrencilerin ve çalışanlarının kurumsal sosyal sorumluluğun artmasınailişkin algılarının anlamlı ve aynı yönde arttığı ve bu ilişkinin çok güçlüolduğu görülmüştür. Öte yandan, katılımcılar sosyal ve çevreselsorumluluğu diğer kurumsal itibar boyutlarından daha anlamlı olarakalgılamıştır. Vizyon ve liderliği kurumsal itibar açısından en az anlamlıolarak algılılamıştırlar. Ayrıca çalışılan yaş, cinsiyet, kıdem, eğitimdüzeyi ve bölüm algıları arasında anlamlı farklar olduğu dagözlemlenmiştir.
In this research, logistic villages, especially the logistic village, where will be established in Bayburt, have investigated in order to understand to the economic contributions to the city, region and country, and the development and potential development which will be achieved afterwards. With the model proposal of Bayburt logistic village, we have tried to give an idea about the structure and function of the logistic village which will be established to the local and national interlocutors It is also aimed that our work will be inspired to mainly future research about logistics and logistic villages and Bayburt logistics village works and directory direction. Our research İs basically work İnto the world logistics, logistic of Turkey, logistic in the region and logistics in the Bayburt.Bayburt has a duality in the Eastern Black Sea region in terms of its geographical location, but hard continental climate is dominant. When we take Bayburt province center, Erzurum in the east, Gümüşhane and Erzincan in the west; In the north, it is observed that Trabzon and Rize are in a very strategic position. Therefore Bayburt is a very important center in terms of logistics with the use of the transportation conditions in these areas and the finishing of the tunnels which are constantly under construction from the great targets of our country in 2023. In Bayburt province, dry food storage areas can be established as Logistics. In contrast to the black sea climate in the vicinity, the nemo ran is low and it can create an efficient and sheltered storage area. It can also create an incentive for employment in the region. Also in our study Methodology; After the descriptive analysis, the Fit index intervals were examined within the scope of factor analysis, ANOVA analysis and Structural equation model. The H1, H2, H3 hypotheses investigated in our study were evaluated within this scope. STRUCTURED ABSTRACT 1-Introduction In consequence of globalization and rapid developments in technology, companies have to be able to optimize speed, flexibility, cost and consumer demands in order to survive in a challenging national and international competitive environment. Therefore, it is essential that companies deliver their products and services to target markets much faster and at an optimum cost than their competitors. There is no doubt that this competition of companies is a big deal in logistics activities. As a matter of fact, logistics activities will result in lower costs, higher quality, increased production and customer satisfaction. At the end of all this, a significant advantage will be gained nationally and internationally. The desire of companies to appreciate these advantages has led to an increase in the importance of logistics. 2-Conceptual Framework Logistics management is the full range of administrative activities that meet the two-way flow of goods or supplies between shipment points and delivery points in line with customer needs (Tanyaş, 2005: 6). Logistics management is basically the process of planning the flow of goods and services through the various channels of production to the producer. It is mainly aimed at solving the problems that may be experienced in this flow process. The nececities for businesses to have a logistics management lies in the need to achieve the following objectives (Erdal ve Çancı, 2009: 47): • Reducing the cost of goods and services • Creating a competitive advantage • Providing added value to the business • Establishing high quality standards • Harmonizing the business with environmental conditions. Logistics management consists of three basic stages. In the first phase, there is a physical distribution. The physical distribution phase essentially begins with the acceptance the order. Following the order acceptance step, order processing, inventory control, warehouse and stock movements are in the line. The second step in logistics management is to identify the raw materials and materials that will be needed in the manufacturing process. They are transportation, main production program and support for the distribution of goods within the manufacturing process from one warehouse to another. Providing necessary coordination between manufacturing and physical distribution is one of the main objectives of logistics management. Procurement is the process of obtaining raw materials and goods by utilising external sources. Important elements in the procurement process include determining the characteristics and boundaries of supply sources, searching for new sources of supply and establishing continuous and systematic relationships with existing sources of supply. The development of logistics activities can be taken up to the 19th century. The birth of Logistics as an industry and trade area is linked to the Industrial Revolution and modernism process. In this part of the study, the development of logistics activities in our country and abroad will be examined. The history of the first work in the field of logistics dates back to the 1850s. The logistics economy was written by Lardner in London. Later, economists such as Taussig, Fetter and Handley worked. Between 1956 and 1965, the concept of integrated logistics came to light, and Drucker, one of the well-known names in this field, began to gain clarity (Drucker, 1962: 72). The 1980s are a turning point in terms of the logistics sector. There was a rapid development and growth in the process. In the 1980s, the notion of integrated logistics began to gain importance due to the evergrowing rapid growth in the logistics sector (Bowersox et al., 2002: 328). With the 1990s, organizations began to reduce logistics costs. Combination of logistics services and outsourcing strategies have begun to be preferred (Ross, 1998: 96). The development of the concept of logistics in our country is quite new. Mainly import and export activities, in general large-scale retailing and e-commerce development are the main factors that enable the development of logistics in our country. The development as a sector of logistics in our country is linked to the historical development process that took place in the 1980s and 1990s. In this period, where land, sea and air transportation increased in our country, it was a milestone in terms of logistics activities. (Babacan, 2002: 10) There were diversified needs in Turkey for the transition to the free market economy in the 1980s and for the institutions that will carry out logistics activities on the axis of export-based growth (Tuna and Ozer, 2002: 173). The 1990s created an rise in terms of the logistics sector. Turkey has begun to develop and diversify its logistics services in a similar way to applications in the world in this period. The 2000s have become a sector in which both the local and international companies actively participate in the development of the logistics sector (Babacan, 2002: 10). The idea of logistic village for Bayburt lies in the fact that Bayburt and Gümüşhane Airport will be opened in the near future. This airport will be used logistically as well as human transportation will play an important role for the logistic village to be established. The most plausible logistic village near Bayburt Airport will bring together big businesses operating in the area of international cargo and air transport. In this case, a part of freights and cargos, which are sent and delivered to Erzurum and Trabzon at airports, will shift to this region. In case of operation of Bayburt Lojistik Village, all cargo companies will be collected from Bayburt-Gümüşhane Airport. Later on, the companies that come to this area will get to their departments and use the way they want to reach them. It is also a suitable region for storage according to the Bayburt climate conditions. It is also important to emphasize that the established logistic village in Bayburt that are managed by cooperation with industry, government and universities. These groups need to focus on a common goal. It is expected that the distribution products from the production in this respect will increase the competitiveness of the products in national and international markets. 3-Method While developing the scale in this study, Karabük University Institute of Social Sciences, Business Administration Department, adapted the questions given in the thesis titled "The Impact of Logistics Villages on Marketing Process: Sectoral Perceptions for Karabük" and applied them to the students who are studying at Bayburt University and by factor analysis (Socio-Cultural, Socioeconomic and Social Welfare), a new scale consisting of 25 questions was created.Ölçeğin güvenirliğinin belirlenmesinde de Cronbach's Alpha yöntemi yapılmıştır. (Cronbach,1951: 297-334) Structural equilibrium modeling is an effective model testing and development method that can explain the causal relationship of variables in integrated hypotheses related to models based on statistical dependence and allows the theoretical models to be tested as a whole. The FE model allows the researcher to determine the direct and indirect effects between variables. (Ullman, 2003). In addition, after the T-test and one-way ANOVA tests were first performed by SPSS program in this study, only factor analysis and Fit indices were tried to be examined with YEM. 4-Findings The research was carried out by way of "Bayburt Illi Logistics Strategic Plan and Logistic Center Feasibility BAP Project" in order to provide a better understanding of the logistic villagers who are active in Turkey in 2017 and who are the lifeblood for sustainability of logistics. Our research was conducted on 250 students at Bayburt University. The main mass size of this questionnaire is approximately 1000. The 95% confidence level is 1.96 for the 5% significance level. The sample universe is made up of 248 people. As a result of these surveys, it can be said that the number of participants represents the universe. 5- Results With this research, the economic contribution of the logistic village, where will be established in Bayburt, to the city, region and country was pointed out, and the development and progress that will be achieved later was investigated. We examined how the logistic village, which will be established by the model proposal that have been presented for Bayburt logistics village, should be. In addition, the structure of this village has been tried to give an idea to the interlocutors on the local and national basis about its function and its possible benefits. It is also aimed that our work will be inspired by reseacrhers who focus on the logistics and logistics villages in general and Bayburt logistics village in particular, and expecting that it should be a source for them. In this research, the benefits that the Bayburt logistics village which is proposed in the model can provide for regional and national significance can be listed as follows: • Bayburt logistics village will play a leading role in the development of Bayburt and its region. The logistic village will be a project that will serve not only Bayburt but all the region, especially Gümüşhane and Erzincan. • As a result of the activation of Bayburt-Gumushane airport that will be opened, local and international air transportation and cargo transportation sector will develop and will contribute to regional exports. • By establishing a logistics village, businesses in Bayburt will be able to deliver products they produce more efficiently, productive and quickly. All these processes related to logistics to customs can be done within the logistic village. • With modern facilities and advanced technology, the logistics village will have a direct impact on employment and will seriously reduce the unemployment problem for Bayburt. • Bayburt will become a center of attraction through the logistic village. For this reason, infrastructure and environmental regulations must be made. As a result, the city could become a more modern place. • The logistics village will lead to some structural changes in the logistics sector and create new business areas in Bayburt. In the transportation between the logistics villages, the efficiency will increase because more cargo will be carried at less cost (unit transport costs will decrease). This will be ensured by the orientation of the truck and trailer to air transport. All of these facts, almost all key factors are evaluated and it is seen that Bayburt Lojistik Village has all the features and it is considered to be an important project for the region in many respects. This study was piloted on Bayburt University faculty of economics and administrative sciences students to learn ideas about the logistic village. We evaluated the answers we received for specific survey questions. Then we looked at the homogeneity and significance of these data. We finally made a fit analysis on the structural equation package program Lisrel about the model to be built
