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The logo is in charge of improving brand identity and creating brand awareness. There is no place on earth that the logo cannot reach; it touches people's lives. The power of the logos did not happen overnight, but in a long period of time. Success of logo is not only depended on its design but marketing strategies, product quality, delivery network, consumer satisfaction, advertising investments, emotional and rational benefits. Corporate ID is the most significant part of a brand. There are certain amounts of components of the corporate ID kit however the most important one is the logo. It is the memorable face of a company, which communicates with the public. Consumers recognize brands via their logos. Also, firms introduce themselves to the world by their logos. Accordingly, the logo is the most central part of a firm, providing its communication and reflecting characteristics of the firm. This study is a conceptual research which is explained with three famous logo design and literature review method is used. From past to present, changing and renewing of the different logo faces are the mean objective of this study. The evolution of successful logos will be examined over selected examples. The best-known and worldwide famous logos: Apple Inc., Shell and Coca Cola are the sample group of this study. These companies also derive the strength of their logos from other successful operations carried out by the organization, such as marketing, logistics, reputation management, quality policies, and customer satisfaction. Logo stories and changes in time will be comparatively examined in this study. How these logo changes affect the brand success will be exposed in conclusion. ; Logo, bir şirketin marka kimliğini yaratmak ve marka bilinirliğini oluşturmaktan sorumludur. Logonun ulaşamayacağı hiçbir yer yoktur; insanların hayatlarına dokunur. Logoların gücü bir gecede gerçekleşmez, ancak uzun bir süre zarfında logo farkındalığı oluşmaktadır. Logonun başarısı sadece tasarımına bağlı değil, kurumupazarlama stratejilerine, ürün kalitesine, dağıtım ağına, tüketici memnuniyetine, reklam yatırımlarına, duygusal ve rasyonel faydalarına bağlıdır. Kurumsal kimlik, bir markanın en önemli parçasıdır. Kurumsal kimlik kitinin belirli bileşenleri vardır, ancak en önemlisi logodur. Bir şirketin, hedef kitlesiyle iletişim kurmasını ve hatırlanmasını sağlayan görünür yüzüdür. Tüketiciler markaları logoları aracılığıyla tanırlar. Ayrıca firmalar kendilerini logolarıyla dünyaya tanıtmaktadır. Buna göre, logo bir firmanın en merkezi kısmıdır, iletişimini sağlar ve firmanın özelliklerini yansıtır. Bu çalışma, dünyanın en ünlü üç logo tasarımının, zaman içinde geçirdiği değişimi ele alan kavramsal bir araştırmadır ve literatür taraması yöntemi kullanılmıştır. Geçmişten günümüze bu logoların uğradığı dönüşüm ve yenilenme süreçlerini incelemek ve bu süreçlerin tarihsel akıştan nasıl etkilendiğini araştırmak bu çalışmanın temel amacıdır. Başarılı logoların değişim süreçleri, seçilen örnekler üzerinde incelenmiştir. Bu ünlü logolar: Apple Inc., Shell ve Coca Cola bu çalışmanın örneklem grubunu oluşturmaktadır. Bu şirketler logolarının gücünü aynı zamanda kurumun yürüttüğü: Pazarlama, lojistik, itibar yönetimi, kalite politikaları, müşteri memnuniyeti gibi diğer başarılı operasyonlardan almaktadırlar. Bu çalışmada logo hikayeleri ve zaman içindeki yolculuğu karşılaştırmalı olarak incelenecektir. Logoların yaşadığı dönüşümlerin marka başarısını nasıl etkilediği sonucuna varılacaktır.

İnsanlar yaratılışından itibaren iletişim kurabilmek amacıyla farklı teknikler geliştirmiş ve geliştirmektedir. Mağara resimleri, dumanla iletişim, güvercinlerden başlayan bu serüven, günümüzde yoğun olarak kullanılan teknolojilerin de etkisiyle farklılaşmış ve daha da önemli bir duruma gelmiştir. İletişimin önemi ilk çağlardan beri ortaya çıkmakla birlikte günümüzde, siyasette de etkin olmak üzere pek çok alanda yeni uygulamalar kullanılmaktadır. Siyasette insanlarla etkileşim kurabilme, onları etkileyebilme ve siyasal rekabette daha etkili olabilmek adına iletişim tekniklerinin birçoğunun kullanıldığı görülmektedir. İnsanların hem kendilerini ifade edebilmeleri, hem de diğer insanlar tarafından anlaşılabilmeleri için iletişim büyük öneme sahiptir. Hayatın her alanında olduğu gibi siyasette de iletişimin önemi ortaya çıkmış ve siyasa aktörler de bunun bilincine varmışlardır. Özellikle siyasal rekabetin daha da artmasıyla birlikte iletişim tekniklerinin ve iletişim stratejilerinin siyaset alanında da fazlaca kullanıldığını görebilmekteyiz. Çalışmada, Türkiye'de mecliste bulunan siyasal partilerin internet temelli halkla ilişkiler ve siyasal iletişim faaliyetleri araştırılmıştır. Bu kapsamda özellikle 1 Kasım 2015 seçim dönemi öncesi ve sonrasında siyasi partilerle iletişime geçilmeye çalışılmış, seçim öncesi ve sonrası dönemlere ilişkin bir değerlendirme yapılmaya çalışılmıştır. Bu süreçte siyasal partilerin internet adresleriyle iletişime geçilmiş ve elde edilen veriler çalışmada ortaya konulmuştur ; It has developed different techniques in order to communicate with people from creation and improving. Cave paintings, smoked communication, that the pigeon adventure started today, the impact of the heavily used differentiated technology and has become a more important situation. The importance of communication revealed that since the first ages being active in politics today, with de getting many new applications. Ability to create interaction with people in politics, in order to be more effective than them influence, and political competition many used communication techniques. People express themselves well, as well as communication of great importance in order to be understood by other people. As in all areas of life it emerged the importance of communication in politics and policy actors, as they are aware of it. In particular, we see that political competition with a further increase of communication techniques and communication strategies in the field of politics, much used. Political communication, political advertising, political Public Relations, political marketing concepts such as media, communication technologies, along with concepts such as public relations in politics among the new concepts that face us. The political actors who want to be more active in politics, tries to use these techniques as much as possible nowadays. Now concepts such as politics and communication in every area of our lives with each other in the works and can support you to success in politics. Public relations activities, but also is one of the methods in the realization of communication with, are among the methods used by the political parties. In the study, political parties which exist/that should be Public Relations activities and, therefore, the status of the attempted communication, and recycling phases of the process were investigated. As in all management functions of public relations it should be directed towards the communication function. Because a non-effective communication, away from the desired goal to achieve, can reveal much worse results. In our research of political parties in parliament, the Internetbased Public Relations and communication activities and whether they have conducted a study as to whether these characteristics are free of units. Thus with regard to political parties, trying to reach the address of a contact, and the findings were shared. As a result of our research on the websites of political parties in the Parliament after the elections on 7 June 2015 contact, which can be found from the columns were attempted to be contacted. In this process, in particular before 1 November 2015 elections, and then communication is established. In Parliament, The justice and Development Party the Republican People's Party, Peoples' Democratic Party and the Mationalist Action Party's internet sites were visited, and the presence of the public relations unit as a special unit were evaluated. Firstly, it appears that only the Justice and Development Party in Public Relations as a unit and the unique organizational structure. Other political parties in the website there is no information about such a unit. However, all political parties, "contact" column is found and in demand, request, complaint, suggestion, such as it can be said that these channels can be made with the assessments. Political parties by giving information about the work we are doing, questions were asked about the availability of the public relations unit. The Justice and Development Party, that are sent in automated emails, and a phone that can be achieved given the public relations unit of the names of persons in general has been mentioned. However, as a result of the search, the headquarters, instead of routing required and with where we are is not the answer. Similarly, the Nationalist Movement Party auto-reply sent from, the message of their receipt of the mail has been sent. No return has not been made on the subject. Besides, the Republican People's Party has not received any return from. In addition, instead of sending automatic mail Peoples' Democratic Party, any of the unit by mentioning that public relations is any communication that contains paths that can be followed in case of the need to switch to a notification e-mail was sent. The Web sites of political parties for one-way communication channel that you are using, in addition to the interactive or two-way political communication, and public relations activities, they did not use that it has emerged. Although there is a column communication in all political parties, is not in effective and efficient use of this application, the communication is one-sided, it is noted that with the presentation of web content was held. As a result, in Turkey political parties in the Parliament did not give enough attention to public relations activities in Internet use, existing Internet sites of Public Relations activities rather than the activities of the party, describing the history of the party, the leader of the party and that identifies the characteristics of nature. However, the increasing importance of Public Relations activity, reveals the necessity of being more active in the activities of political parties. One of the shortest ways to get to the party the use of the Internet, by the parties in the use of Public Relations activities has to be a way more efficient and convenient.