Suchergebnisse

Bu çalışmanın temel amacı ve ilgi odağı, görsel anlatı süreçlerinin 2015 genel seçim sürecinde Adelet ve Kalkınma Partisi (AKP), Cumhuriyet Halk Partisi (CHP), Milliyetçi Hareket Partisi (MHP) ve Halkların Demokratik Partisi (HDP) gibi Türkiye Büyük Millet Meclisinde temsil edilen dört siyasi partinin resmi Facebook sayfalarındaki kapak fotoğrafları üzerinden nasıl işlediğini değerlendirmektir. Oy talebi ve desteği çağrısını resimleyen kapak fotoğrafları siyasi rekabet iletişimi kurma ve sosyal,siyasal ve ideolojik yanıtlar temin etme amacındadırlar. Bu dört siyasi partinin Facebook profillerindeki kapak fotoğraflarını örnek olarak kullanarak bu çalışma metinlerarasılı ve çağrı süreçlerini ve bu kavramların, izleyici konumundaki oy verenlerin tekli görsel metinlerce üretilen anlatım sürecinde birer katılımcı ve destekçiye dönüşmesine nasıl katkıda bulunduğunu anlamaya çalışır. Oy ve destek isteme görsel çağrısı sürecinde ne tür anlatı süreçlerinin devreye girdiği ve bu süreçlerin nasıl işlediği ve izleyici özneler olarak oy verenlerin ilgili sisyasi partilerin Facebook kapak fotoğraflarındaki görsel metinlere gore nasıl pozisyon değiştirebildikleri bu çalışmadayanıtları aranan ve tartışılan temel sorular arasındadır. Niteliksel yöntem kullanarak çalışma konuyu genel bir karşılaştırma ile sonuçlandırır. ; The main goal and interest in this paper is to explore how visual narrative processes function through single visual texts as cover photos on official Facebook pages of four major political parties ( Justice and Development Party ( JDP) a.k.a. AKP, Republican People's Party ( RPP) a.k.a. CHP, Nationalist Movement Party (NMP) a.k.a. MHP and Peoples' Democratic Party (PDP) a.k.a. HDP ) represented in the Turkish Grand Assembly during general election campaign of 2015. The cover photos which illustrate appeal for vote and support are intended to communicate political competition and elicit political, ideological support and social responses. Using these cover photos on the Facebook profiles of these political parties as a sample, the paper reflects on intertexuality and interpellation processes and how these concepts contribute to further understanding the ways that engaged voters as viewers become participants and supporters in the narratives generated by these single visual texts. What narrative processes are in action during an encounter with a visual appeal for vote and support and how these processes function and how voters as viewing subjects might be able to exchange positions differently in relation to the visual texts appearing in the Facebook cover photos of the related political parties are the main questions to be answered and discussed in this study . Using a qualitative methodology, the study concludes with an overall comparative evaluation of the subject.

The main goal and interest in this paper is to explore how visual narrative processes function through single visual texts as cover photos on official Facebook pages of four major political parties (Justice and Development Party (JDP) a.k.a. AKP Republican People's Party (RPP) a.k.a. CHP Nationalist Movement Party (NMP) a.k.a. MHP and Peoples' Democratic Party (PDP) a.k.a. HDP) represented in the Turkish Grand Assembly during general election campaign of 2015. The cover photos which illustrate appeal for vote and support are intended to communicate political competition and elicit political ideological support and social responses. Using these cover photos on the Facebook profiles of these political parties as a sample the paper reflects on intertexuality and interpellation processes and how these concepts contribute to further understanding the ways that engaged voters as viewers become participants and supporters in the narratives generated by these single visual texts. What narrative processes are in action during an encounter with a visual appeal for vote and support and how these processes function and how voters as viewing subjects might be able to exchange positions differently in relation to the visual texts appearing in the Facebook cover photos of the related political parties are the main questions to be answered and discussed in this study. Using a qualitative methodology the study concludes with an overall comparative evaluation of the subject.

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