Suchergebnisse

The main objective of this study is to analyze how public diplomacy implemented in peacekeeping operations by the Lithuanian army representatives influences country's image. The subject gives a rise to a problem which needs a deeper analysis: it is vital to find out if attention drawn to public diplomacy by the state officials is sufficient, to consider the benefit it brings to the image formation process. In pursuance of purposeful analysis it is necessary to define the limits of the research – this study does not analyze all peacekeeping operations but focuses only on the NATO-led international operations in which Lithuanian soldiers are employed, i.e. the operations of Afghanistan, Iraq and Kosovo. The Kosovo operation is already finished for us as the last squad was sent on 2009, but the participation in this mission still has an influence to Lithuania's image. This study presents the conception of public diplomacy, characterizes its main dimensions and instruments, analyzes the influence of public diplomacy on shaping an external and internal country image and reveals how the participation of Lithuanian army representatives in international peacekeeping operations contributes to the image of the state. The survey data comparisons and analysis of the results showed a public confidence in Lithuanian Armed Forces and support to country's membership in NATO. Although citizens witness the negative aspects of partaking in peacekeeping operations, i.e. an increase in spending of the state budget, threats to the employed relatives, psychological inconvenience emerging because of the separation of families for a half year etc., but all in all Lithuania's participation in NATO operations are supported and welcomed by the citizens. The results confirmed the hypothesis that Lithuanian peacekeepers are shaping a positive attitude to the country in the society, promote pride in their own state and contribute to national image building. The boom of public diplomacy was stimulated by innovations in communication technologies, political revolutions that induced many autocratic countries become democratic, and revolution in the arena of international relations, which showed that national image and reputation has become as important as military power or economic opportunities. An analysis of the benefits of public diplomacy in national image formation should encourage discussions about the use of this communication tool for the best effect in Lithuania's image building.

The main objective of this study is to analyze how public diplomacy implemented in peacekeeping operations by the Lithuanian army representatives influences country's image. The subject gives a rise to a problem which needs a deeper analysis: it is vital to find out if attention drawn to public diplomacy by the state officials is sufficient, to consider the benefit it brings to the image formation process. In pursuance of purposeful analysis it is necessary to define the limits of the research – this study does not analyze all peacekeeping operations but focuses only on the NATO-led international operations in which Lithuanian soldiers are employed, i.e. the operations of Afghanistan, Iraq and Kosovo. The Kosovo operation is already finished for us as the last squad was sent on 2009, but the participation in this mission still has an influence to Lithuania's image. This study presents the conception of public diplomacy, characterizes its main dimensions and instruments, analyzes the influence of public diplomacy on shaping an external and internal country image and reveals how the participation of Lithuanian army representatives in international peacekeeping operations contributes to the image of the state. The survey data comparisons and analysis of the results showed a public confidence in Lithuanian Armed Forces and support to country's membership in NATO. Although citizens witness the negative aspects of partaking in peacekeeping operations, i.e. an increase in spending of the state budget, threats to the employed relatives, psychological inconvenience emerging because of the separation of families for a half year etc., but all in all Lithuania's participation in NATO operations are supported and welcomed by the citizens. The results confirmed the hypothesis that Lithuanian peacekeepers are shaping a positive attitude to the country in the society, promote pride in their own state and contribute to national image building. The boom of public diplomacy was stimulated by innovations in communication technologies, political revolutions that induced many autocratic countries become democratic, and revolution in the arena of international relations, which showed that national image and reputation has become as important as military power or economic opportunities. An analysis of the benefits of public diplomacy in national image formation should encourage discussions about the use of this communication tool for the best effect in Lithuania's image building.

The main objective of this study is to analyze how public diplomacy implemented in peacekeeping operations by the Lithuanian army representatives influences country's image. The subject gives a rise to a problem which needs a deeper analysis: it is vital to find out if attention drawn to public diplomacy by the state officials is sufficient, to consider the benefit it brings to the image formation process. In pursuance of purposeful analysis it is necessary to define the limits of the research – this study does not analyze all peacekeeping operations but focuses only on the NATO-led international operations in which Lithuanian soldiers are employed, i.e. the operations of Afghanistan, Iraq and Kosovo. The Kosovo operation is already finished for us as the last squad was sent on 2009, but the participation in this mission still has an influence to Lithuania's image. This study presents the conception of public diplomacy, characterizes its main dimensions and instruments, analyzes the influence of public diplomacy on shaping an external and internal country image and reveals how the participation of Lithuanian army representatives in international peacekeeping operations contributes to the image of the state. The survey data comparisons and analysis of the results showed a public confidence in Lithuanian Armed Forces and support to country's membership in NATO. Although citizens witness the negative aspects of partaking in peacekeeping operations, i.e. an increase in spending of the state budget, threats to the employed relatives, psychological inconvenience emerging because of the separation of families for a half year etc., but all in all Lithuania's participation in NATO operations are supported and welcomed by the citizens. The results confirmed the hypothesis that Lithuanian peacekeepers are shaping a positive attitude to the country in the society, promote pride in their own state and contribute to national image building. The boom of public diplomacy was stimulated by innovations in communication technologies, political revolutions that induced many autocratic countries become democratic, and revolution in the arena of international relations, which showed that national image and reputation has become as important as military power or economic opportunities. An analysis of the benefits of public diplomacy in national image formation should encourage discussions about the use of this communication tool for the best effect in Lithuania's image building.