Today, the engineering industry in Ukraine is characterized by a crisis development, formed due to the fact that domestic enterprises can operate in such political and economic conditions, which are characterized by significant instability. The last five years have been extremely difficult for the Ukrainian economy, and all the events taking place in the country (depreciation of the hryvnia, hostilities, loss of the Russian market) have a very acute impact on the financial security of domestic enterprises. So, the issues of diagnosing the crisis state of mechanical engineering enterprises are very relevant today, since a large number of existing models and methods were simply not formed for the Ukrainian reality
UK: У статті проаналізовано стан та особливості розвитку рекламного ринку України. Наведені прогнози, щодо його розвитку в цілому та за різними медіа. Виявлені найбільш популярні медіа, що варто поряд з специфікою товару та низкою інших факторів, враховувати при виборі оптимальних каналів розміщення реклами з метою досягнення максимальної ефективності рекламної кампанії. EN: Promotional activities is an important tool of marketing activities, as marketing encompasses all aspects of business organizations, and any stage of marketing activities of companies has a direct or indirect connection with promotional activities. Expenditure on advertising constitute a significant part of the cost of marketing services in relation to other forms of marketing communications. Realities show the urgent need for effective management of promotional activities on the importance of optimal management decisions, as well as the huge levels of losses as a result of blunders in the field of advertising management. A series of events in the political life of Ukraine, which took place in 2013-2014, had a negative impact on the economic situation of the state as a whole and its economic actors and in particular had a negative impact on the volume of the advertising market. In 2014 relative to 2013 is expected to drop a total of almost 12%, or 1,304 thousand UAH. The fall observed in all types of advertising, with the exception of online advertising - in this field is expected to grow at 10% (or 211 thousand UAH). These figures are a reflection of the low purchasing power of the population and remarketing budgets. Thus, under these conditions significantly increases the requirements for high-quality media planning, that is, the professional approach to the allocation of the advertising budget. Was identifier the most popular media, according to the specifics of the goods and a number of other factors to consider when choosing the best advertising channels to maximize the effectiveness of advertising complex.
UK: В статті розглядаються внутрішні та зовнішні чинники впливу на формування конкурентоспроможності сільськогосподарських підприємств; визначено місце державної підтримки у процесі здобуття конкурентних переваг. EN: Improving competitiveness of the agricultural enterprises belongs to the most and priority tasks of the national economy development. Main attention is owned by ensuring a balance of state regulation and entrepreneurial initiatives, harmonize of national, regional and local conditions for competitiveness improvement. Agricultural sector in modern economic conditions by its nature does not have possibility to function effectively without government support of domestic producers. It has to be activated at the level of normative - legal support to be base for development of agricultural economic.
