Suchergebnisse

Розглянуто проблеми та перспективи розвитку фінансової децентралізації в Україні. Здійснено аналіз основних показників надходжень до місцевих бюджетів під час проведення фінансової децентралізації. Розроблено пропозиції щодо подальшого здійснення реформ у сфері ефективного використання коштів місцевими органами влади. Обґрунтовано напрями щодо удосконалення відносин між державою та місцевими органами влади у процесі реалізації фінансової децентралізації та її наступних етапів. ; Problem setting. Financial decentralization is an important part of the reforms implemented in this area, which is based on fiscal and tax decentralization. The implementation of transformation changes related to increasing the efficiency of financial resources redistribution at the local level is accompanied by the fact that local issues often raise, which are related to the necessity to increase own funds, optimize revenue and expenditure of budgets, ensure an adequate level of autonomy in the management of finances, etc. These and other issues require special attention from different levels of government, managers, community, academics and society as a whole.Recent research and publications analysis. The issue of financial decentralization is being studied by many scholars, based on its multifaceted and multidimensional nature. In particular, these are such researchers as N. Buck, O. Boiko, H.Vozniak, O. Zvarych, O. Lunina, V. Mamonova, B. Malyniak, A. Melnychuk, P.Ostapenko, I. Patoka, L. Taranhul and others. The issue of financial decentralization is being studied by them deeply enough, but the constant development of society, the incompleteness of reforms in this area, the need for adaptation of Ukrainian realities to European standards requires further thorough scientific research and generalizations.Highlighting previously unsettled parts of the general problem. The purpose of the article is to determine the peculiarities of the implementation of financial decentralization at the present stage, its advantages and disadvantages and to develop on this basis the proposals for further implementation of reforms in the field of efficient use of funds by local authorities in the context of financial decentralization.Paper main body. In the process of studying the regulatory framework, which became the basis for the implementation of the decentralization reform, it was noted that the adoption of the above-mentioned legislative acts provides an opportunity to discuss the idea of a sufficient basis for implementation of reforms in the area of overcoming the problems associated with the insufficient amount of own financial resources of local budgets.The analysis of revenues and running costs of local budgets in Ukraine during financial decentralization was made and it was ascertained that local budget revenues for four years, starting from 2014, increased almost 2.4 times. It is noted that local authorities are directly interested in increasing revenues to local budgets, in implementing measures to find reserves for their filling and improving the efficiency of administration of taxes and fees. It is determined that in 2017 we managed to achieve a significant result – the share of financial resources, which local budgets are receiving from the State Budget reached almost 50%.It is determined that the main advantages of financial decentralization are the financial autonomy of territorial communities in providing their citizens with public goods; creating conditions for better meeting the needs of the local population; increasing the responsibility of local authorities to the population of the respective administrative-territorial units; stimulating the public sector to respond to citizens' demands; formation of an effective system of financial equalization in order to stimulate the development of territories; the growth of competences and qualifications of local authorities in the process of solving the issues of development; balancing the power at different levels of management. There are revealed the following drawbacks of financial decentralization as a complication of the process of redistribution of financial resources through the budget and managing the budget process in general; complexity of coordination of local problems of territorial communities with macroeconomic problems of the country; the emergence of regional fiscal discrepancies; reduction of centralized budget control over the formation and efficient allocation of budgetary resources; restriction of centralized equalization of income and expenditure parts of the budgets of territorial communities. It has been proved that the complication of the process of redistribution of financial resources through the consolidated budget of the country is one of the main shortcomings of financial decentralization at present and is one of the problems of managing the budget process in general.It is determined that in order to minimize the disadvantages of financial decentralization, it is necessary to: eliminate the disadvantages of forming local budgets in order to increase the autonomy of local authorities; create conditions for local authorities to effectively carry out functions of public authority; maximally take into account the needs of the community in the process of distributing and redistributing financial resources; clearly define which functions of the state are expedient to perform centrally, and which are decentralized; unify the legislation and eliminate duplication of functions of state and local authorities; facilitate the transition to a new paradigm of public administration, in which the authorities of different levels will not be opposed to each other, but will function on the principles of harmonization and a clear division of functions and powers. It has been shown that these and other actions will contribute to the further effective development of the reform of financial decentralization and the use of finances of communities with the maximum result.Conclusions of the research and prospects for further studies. There is a necessity to conclude that the conduct of financial decentralization promotes the making of more rightful and better quality managerial decisions on the distribution of financial resources at the level of separate territories. This reform should ensure the fullest possible consideration of interests of the communities by saving and efficient use of budgetary funds in the context of providing public services to the population.

Розглянуто проблеми та перспективи розвитку фінансової децентралізації в Україні. Здійснено аналіз основних показників надходжень до місцевих бюджетів під час проведення фінансової децентралізації. Розроблено пропозиції щодо подальшого здійснення реформ у сфері ефективного використання коштів місцевими органами влади. Обґрунтовано напрями щодо удосконалення відносин між державою та місцевими органами влади у процесі реалізації фінансової децентралізації та її наступних етапів. ; Problem setting. Financial decentralization is an important part of the reforms implemented in this area, which is based on fiscal and tax decentralization. The implementation of transformation changes related to increasing the efficiency of financial resources redistribution at the local level is accompanied by the fact that local issues often raise, which are related to the necessity to increase own funds, optimize revenue and expenditure of budgets, ensure an adequate level of autonomy in the management of finances, etc. These and other issues require special attention from different levels of government, managers, community, academics and society as a whole.Recent research and publications analysis. The issue of financial decentralization is being studied by many scholars, based on its multifaceted and multidimensional nature. In particular, these are such researchers as N. Buck, O. Boiko, H.Vozniak, O. Zvarych, O. Lunina, V. Mamonova, B. Malyniak, A. Melnychuk, P.Ostapenko, I. Patoka, L. Taranhul and others. The issue of financial decentralization is being studied by them deeply enough, but the constant development of society, the incompleteness of reforms in this area, the need for adaptation of Ukrainian realities to European standards requires further thorough scientific research and generalizations.Highlighting previously unsettled parts of the general problem. The purpose of the article is to determine the peculiarities of the implementation of financial decentralization at the present stage, its advantages and disadvantages and to develop on this basis the proposals for further implementation of reforms in the field of efficient use of funds by local authorities in the context of financial decentralization.Paper main body. In the process of studying the regulatory framework, which became the basis for the implementation of the decentralization reform, it was noted that the adoption of the above-mentioned legislative acts provides an opportunity to discuss the idea of a sufficient basis for implementation of reforms in the area of overcoming the problems associated with the insufficient amount of own financial resources of local budgets.The analysis of revenues and running costs of local budgets in Ukraine during financial decentralization was made and it was ascertained that local budget revenues for four years, starting from 2014, increased almost 2.4 times. It is noted that local authorities are directly interested in increasing revenues to local budgets, in implementing measures to find reserves for their filling and improving the efficiency of administration of taxes and fees. It is determined that in 2017 we managed to achieve a significant result – the share of financial resources, which local budgets are receiving from the State Budget reached almost 50%.It is determined that the main advantages of financial decentralization are the financial autonomy of territorial communities in providing their citizens with public goods; creating conditions for better meeting the needs of the local population; increasing the responsibility of local authorities to the population of the respective administrative-territorial units; stimulating the public sector to respond to citizens' demands; formation of an effective system of financial equalization in order to stimulate the development of territories; the growth of competences and qualifications of local authorities in the process of solving the issues of development; balancing the power at different levels of management. There are revealed the following drawbacks of financial decentralization as a complication of the process of redistribution of financial resources through the budget and managing the budget process in general; complexity of coordination of local problems of territorial communities with macroeconomic problems of the country; the emergence of regional fiscal discrepancies; reduction of centralized budget control over the formation and efficient allocation of budgetary resources; restriction of centralized equalization of income and expenditure parts of the budgets of territorial communities. It has been proved that the complication of the process of redistribution of financial resources through the consolidated budget of the country is one of the main shortcomings of financial decentralization at present and is one of the problems of managing the budget process in general.It is determined that in order to minimize the disadvantages of financial decentralization, it is necessary to: eliminate the disadvantages of forming local budgets in order to increase the autonomy of local authorities; create conditions for local authorities to effectively carry out functions of public authority; maximally take into account the needs of the community in the process of distributing and redistributing financial resources; clearly define which functions of the state are expedient to perform centrally, and which are decentralized; unify the legislation and eliminate duplication of functions of state and local authorities; facilitate the transition to a new paradigm of public administration, in which the authorities of different levels will not be opposed to each other, but will function on the principles of harmonization and a clear division of functions and powers. It has been shown that these and other actions will contribute to the further effective development of the reform of financial decentralization and the use of finances of communities with the maximum result.Conclusions of the research and prospects for further studies. There is a necessity to conclude that the conduct of financial decentralization promotes the making of more rightful and better quality managerial decisions on the distribution of financial resources at the level of separate territories. This reform should ensure the fullest possible consideration of interests of the communities by saving and efficient use of budgetary funds in the context of providing public services to the population.

Problem setting. The progressive digitalization of all spheres of life and their confident transition to fundamentally new forms of functioning and interaction between economic entities, public administration and international relations is based on digital tools that allow using digital technologies in the digitalization of the national economy. However, the experience of their application and effective use is insufficient in comparison with developed countries, so to ensure sustainable development of society, it is necessary to thoroughly and comprehensively study the features of digital tools and their use in government and to objectively assess the prospects of digitalization in all spheres of life in modern Ukraine.Recent research and publications analysis. The issue of digitalization and the increasing use of digital technologies is present in the research of many specialists. In particular, it is necessary to note significant achievements in this field of such scientists as V.Apalkova, O.Bernaziuk, S.Vereteniuk, N.Hrytsiak, N.Deieva, A.Dobrynin, N.Drahomyretska, O.Yemelyanenko, T.Kaminska, A.Kaminskyi, G.Karcheva, O.Kachnyi , S.Koliadenko, N.Kraus, V.Kuibida, S.Kutsenko, D.Layon, I.Lopushynskyi, V.Liashenko, A.Maslov, V.Nikolaev, V.Pysarenko, A.Semenchenko, K.Semiachkov, S. Chukut and many others. However, there is a necessity for complex research, which concern the use of digital tools for ensuring sustainable development.Previously unsettled parts of the general problem. The article aimed at substantiating the directions of intensification of the use of digital tools for ensuring sustainable development in Ukraine basing on the studies of features of the usage of digital tools, the analysis of its use in various fields at the present stage of the development of our state. Paper main body. The conceptual approach to understanding the essence of sustainable development makes it possible to consider this concept as "development that meets the needs of the current generation without compromising the ability of future generations to meet their own needs." The answer to public demands is given by the Sustainable Development Goals, offering a new vision of economic growth of states and new values.In the context of the needs of today's development and the implications for future generations, we need to look at the digital economy and the increasing use of digital tools. Digitalization can not only solve today's problems but also generate new ones, the consequences of which may be felt by the next generation in the case of inefficient use of digital technologies. In the world, digitalization processes have significantly accelerated after quarantine and affected not only developed countries but also Ukraine and other developing countries. They relate to all spheres of public life, in particular, to the interaction of citizens with public authorities.In Ukraine, the introduction of digital tools in the work of state and municipal authorities has not become as widespread as abroad, but it is worth noting some steps in this direction. The following digital tools for interaction between the government and communities are already in force or will be implemented in the nearest future: for the government – feedback from the community population; involvement of people into the managerial process. For adult residents of communities – Centres for providing administrative services, which work as centres of "Action"; consulting zones for entrepreneurs; online population survey; local chatbots. For students and schoolchildren – the opportunity to get an IT profession online; career guidance online courses; electronic magazines.Along with public authorities, digitalization processes have confidently entered the business sphere, and this has become especially noticeable in the conditions of quarantine, according to which many employees were forced to switch to remote work. Digital tools allow businesses to adapt to new realities and build relationships between employees, customers and partners on a fundamentally new basis. They help to automate routine processes and business, and also to redirect free resources in the direction of finding new ideas for business development.Digitalization has also affected the scientific sphere – today it is difficult for the average scientist to imagine his work without the use of, for example, Google tools, in particular, such as Google Cloud Platform, Google Academy, etc. Thanks to them, it is possible to conduct comprehensive research and publish their results. And the use of such specialized digital tools for scientists as Google Public Data, Dataset Search and Google Data Studio makes it possible to work effectively with data sets.Along with the scientific sphere, digitalization is closely connected with the educational field. Responding to the quarantine requirements for distance learning, the State Education Quality Service of Ukraine has introduced the following distance forms: the study of practical experience of work of participants in the certification of pedagogical staff; conducting institutional audits of general secondary education institutions.Areas of intensification of the use of digital tools to ensure sustainable development are regulatory, organizational-managerial, labour, competency-based, project, infrastructure and international. The development of digitalization and the introduction of digital tools in social processes have become inevitable, so it is necessary to ensure the implementation of digitalization procedures with maximum effect.Conclusions and prospects for further studies. Digital tools can be defined as a tool, a mean to improve communication between individuals and legal entities and the state through digital technologies and online communications. In the direction for ensuring the sustainable development of society, digital tools are essential tools that minimize resource costs, which allows you to redirect their use in a more constructive direction and, if possible, to preserve the resource potential for future generations. ; Розглянуто особливості використання цифрових інструментів відповідно до потреб забезпечення сталого розвитку в суспільстві. Вивчено специфіку застосування цифрових інструментів у різних сферах життєдіяльності суспільства. Проаналізовано еволюцію розвитку цифрових інструментів у світі протягом останніх двадцяти років. Представлено напрями активізації застосування цифрових інструментів забезпечення сталого розвитку на сучасному етапі трансформаційних змін в Україні.

Problem setting. Digital economy should be considered as the new phenomenon, which was formed under the influence of progressive changes in technology and is a system of economic relations based on the usage of digital media means of information transmission. The development of the digital economy requires new approaches, methods and tools of building the system of public administration, which has significantly evolved under the influence of democratic transformations and the development of civil society. Therefore, nowadays there is a demand for understanding the essence of the digital economy in society as an objective reality that is confidently evolving, as well as for finding further ways to its development as a part of the system of public administration. Recent research and publications analysis. Issues of digitalization and digital economy are raised in the publications of such researchers as V. Apalkova, N. Dieieva, A. Dobrynin, S. Vereteniuk, H. Karcheva, V. Kuibida, S. Koliadenko, N. Kraus, D. Laion, V. Liashenko, A. Maslov, K. Semiachkov and others. The use of information and communication technologies in the field of public administration is revealed in the works of such scientists as O. Bernaziuk, N. Hrytsiak, N. Drahomyretska, O. Yemelianenko, T. Kaminska, A. Kaminskyi, O. Kachnyi, S. Kutsenko, I. Lopushynskyi, V. Nikolaiev, V. Pysarenko, A. Semenchenko, S. Chukut and others. However, there is the necessity for comprehensive research on the transformational changes connected to the digitalization of economic processes in the society. Highlighting previously unsettled parts of the general problem. The aim of the article is to substantiate the directions of the digital economy development as a component of the public administration system based on the study of the features of the category "digital economy", analysis of the problems related to the functioning of the digital economy in modern society. Paper main body. The digital economy is the important basis for the functioning of the information society on the basis of information and communication technologies, according to that it can be attributed to the priorities of the public administration system development. The author's definition of the digital economy from the position of a component of the public administration system as a complex model of interaction of economic and managerial entities operating on the basis of widespread use of information and communication technologies to meet the needs of the population and increase the efficiency of the public sector. The development of the digital economy and digital technologies is important for the public sector, taking into account the services received by both businesses and citizens of the country. The most common digital services available in the world today are registration of the new business, applying for a business license, applying for a birth certificate, and paying for utilities. The main factors that hinder the spread of digital services are the low level of financing for technological development and cyber security, the presence of software piracy, insufficient protection of intellectual property rights, insufficient number of mobile broadband subscribers, significant investment risks, undeveloped financial and banking services. Ukraine's strengths contributing to the development of the digital economy are high-quality training of IT professionals, their ability to work with large data sets, e-democracy, sufficient speed of Internet connections and the implementation of investment projects in the field of telecommunications. This gives grounds to assert the significant opportunities of the Ukrainian state to develop the digital economy in the future. The government together with business have to take the following steps to overcome the problem of developing the digital economy: to develop the infrastructure for mobile Internet, Internet of things, cloud technologies and cyber security, i.e. "solid" infrastructure; to create full-fledged conditions for e-commerce and e-business; to form "soft" infrastructure aimed at data openness, identification and trust of citizens, the improvement of public services, etc .; to provide digital transformation projects through their implementation at the regional and national levels; to provide the population with information about possible risks from the total digitalization of the economy; to ensure technological and consulting support in the field of using secure information and communication systems. The development of the digital economy is an objective reality nowadays, taking into account the rapid progress in the field of technological and innovative support of all spheres of society. Digitalization will reduce the cost of paper money transactions, reduce corruption by providing most transactions electronically, facilitate access to most public administration services, and increase the efficiency of the economy on the whole. Conclusions of the research and prospects for further studies. The digital economy as a component of public administration system is the complex concept that involves the digitalization of public services and the development of the public sector through the active introduction of digital products in all spheres of the society. Considering the potential of Ukraine, its strengths and global trends that objectively affect the Ukrainian state, we can predict that the development of the digital economy will transform domestic industries and reformat them according to the needs and demands of the population. ; Розглянуто особливості цифрової економіки як складової розвитку системи публічного управління. Проаналізовано дефініцію цифрової економіки з позиції різних науковців та представлено власне розуміння досліджуваного поняття. Виокремлено проблеми, які пов'язані із впровадженням цифрових технологій в економічну сферу України. Обґрунтовано кроки, які повинна здійснити Україна на шляху подолання проблем розвитку цифрової економіки.

Problem setting. The progressive digitalization of all spheres of life and their confident transition to fundamentally new forms of functioning and interaction between economic entities, public administration and international relations is based on digital tools that allow using digital technologies in the digitalization of the national economy. However, the experience of their application and effective use is insufficient in comparison with developed countries, so to ensure sustainable development of society, it is necessary to thoroughly and comprehensively study the features of digital tools and their use in government and to objectively assess the prospects of digitalization in all spheres of life in modern Ukraine.Recent research and publications analysis. The issue of digitalization and the increasing use of digital technologies is present in the research of many specialists. In particular, it is necessary to note significant achievements in this field of such scientists as V.Apalkova, O.Bernaziuk, S.Vereteniuk, N.Hrytsiak, N.Deieva, A.Dobrynin, N.Drahomyretska, O.Yemelyanenko, T.Kaminska, A.Kaminskyi, G.Karcheva, O.Kachnyi , S.Koliadenko, N.Kraus, V.Kuibida, S.Kutsenko, D.Layon, I.Lopushynskyi, V.Liashenko, A.Maslov, V.Nikolaev, V.Pysarenko, A.Semenchenko, K.Semiachkov, S. Chukut and many others. However, there is a necessity for complex research, which concern the use of digital tools for ensuring sustainable development.Previously unsettled parts of the general problem. The article aimed at substantiating the directions of intensification of the use of digital tools for ensuring sustainable development in Ukraine basing on the studies of features of the usage of digital tools, the analysis of its use in various fields at the present stage of the development of our state. Paper main body. The conceptual approach to understanding the essence of sustainable development makes it possible to consider this concept as "development that meets the needs of the current generation without compromising the ability of future generations to meet their own needs." The answer to public demands is given by the Sustainable Development Goals, offering a new vision of economic growth of states and new values.In the context of the needs of today's development and the implications for future generations, we need to look at the digital economy and the increasing use of digital tools. Digitalization can not only solve today's problems but also generate new ones, the consequences of which may be felt by the next generation in the case of inefficient use of digital technologies. In the world, digitalization processes have significantly accelerated after quarantine and affected not only developed countries but also Ukraine and other developing countries. They relate to all spheres of public life, in particular, to the interaction of citizens with public authorities.In Ukraine, the introduction of digital tools in the work of state and municipal authorities has not become as widespread as abroad, but it is worth noting some steps in this direction. The following digital tools for interaction between the government and communities are already in force or will be implemented in the nearest future: for the government – feedback from the community population; involvement of people into the managerial process. For adult residents of communities – Centres for providing administrative services, which work as centres of "Action"; consulting zones for entrepreneurs; online population survey; local chatbots. For students and schoolchildren – the opportunity to get an IT profession online; career guidance online courses; electronic magazines.Along with public authorities, digitalization processes have confidently entered the business sphere, and this has become especially noticeable in the conditions of quarantine, according to which many employees were forced to switch to remote work. Digital tools allow businesses to adapt to new realities and build relationships between employees, customers and partners on a fundamentally new basis. They help to automate routine processes and business, and also to redirect free resources in the direction of finding new ideas for business development.Digitalization has also affected the scientific sphere – today it is difficult for the average scientist to imagine his work without the use of, for example, Google tools, in particular, such as Google Cloud Platform, Google Academy, etc. Thanks to them, it is possible to conduct comprehensive research and publish their results. And the use of such specialized digital tools for scientists as Google Public Data, Dataset Search and Google Data Studio makes it possible to work effectively with data sets.Along with the scientific sphere, digitalization is closely connected with the educational field. Responding to the quarantine requirements for distance learning, the State Education Quality Service of Ukraine has introduced the following distance forms: the study of practical experience of work of participants in the certification of pedagogical staff; conducting institutional audits of general secondary education institutions.Areas of intensification of the use of digital tools to ensure sustainable development are regulatory, organizational-managerial, labour, competency-based, project, infrastructure and international. The development of digitalization and the introduction of digital tools in social processes have become inevitable, so it is necessary to ensure the implementation of digitalization procedures with maximum effect.Conclusions and prospects for further studies. Digital tools can be defined as a tool, a mean to improve communication between individuals and legal entities and the state through digital technologies and online communications. In the direction for ensuring the sustainable development of society, digital tools are essential tools that minimize resource costs, which allows you to redirect their use in a more constructive direction and, if possible, to preserve the resource potential for future generations. ; Розглянуто особливості використання цифрових інструментів відповідно до потреб забезпечення сталого розвитку в суспільстві. Вивчено специфіку застосування цифрових інструментів у різних сферах життєдіяльності суспільства. Проаналізовано еволюцію розвитку цифрових інструментів у світі протягом останніх двадцяти років. Представлено напрями активізації застосування цифрових інструментів забезпечення сталого розвитку на сучасному етапі трансформаційних змін в Україні.

Problem setting. Digital economy should be considered as the new phenomenon, which was formed under the influence of progressive changes in technology and is a system of economic relations based on the usage of digital media means of information transmission. The development of the digital economy requires new approaches, methods and tools of building the system of public administration, which has significantly evolved under the influence of democratic transformations and the development of civil society. Therefore, nowadays there is a demand for understanding the essence of the digital economy in society as an objective reality that is confidently evolving, as well as for finding further ways to its development as a part of the system of public administration. Recent research and publications analysis. Issues of digitalization and digital economy are raised in the publications of such researchers as V. Apalkova, N. Dieieva, A. Dobrynin, S. Vereteniuk, H. Karcheva, V. Kuibida, S. Koliadenko, N. Kraus, D. Laion, V. Liashenko, A. Maslov, K. Semiachkov and others. The use of information and communication technologies in the field of public administration is revealed in the works of such scientists as O. Bernaziuk, N. Hrytsiak, N. Drahomyretska, O. Yemelianenko, T. Kaminska, A. Kaminskyi, O. Kachnyi, S. Kutsenko, I. Lopushynskyi, V. Nikolaiev, V. Pysarenko, A. Semenchenko, S. Chukut and others. However, there is the necessity for comprehensive research on the transformational changes connected to the digitalization of economic processes in the society. Highlighting previously unsettled parts of the general problem. The aim of the article is to substantiate the directions of the digital economy development as a component of the public administration system based on the study of the features of the category "digital economy", analysis of the problems related to the functioning of the digital economy in modern society. Paper main body. The digital economy is the important basis for the functioning of the information society on the basis of information and communication technologies, according to that it can be attributed to the priorities of the public administration system development. The author's definition of the digital economy from the position of a component of the public administration system as a complex model of interaction of economic and managerial entities operating on the basis of widespread use of information and communication technologies to meet the needs of the population and increase the efficiency of the public sector. The development of the digital economy and digital technologies is important for the public sector, taking into account the services received by both businesses and citizens of the country. The most common digital services available in the world today are registration of the new business, applying for a business license, applying for a birth certificate, and paying for utilities. The main factors that hinder the spread of digital services are the low level of financing for technological development and cyber security, the presence of software piracy, insufficient protection of intellectual property rights, insufficient number of mobile broadband subscribers, significant investment risks, undeveloped financial and banking services. Ukraine's strengths contributing to the development of the digital economy are high-quality training of IT professionals, their ability to work with large data sets, e-democracy, sufficient speed of Internet connections and the implementation of investment projects in the field of telecommunications. This gives grounds to assert the significant opportunities of the Ukrainian state to develop the digital economy in the future. The government together with business have to take the following steps to overcome the problem of developing the digital economy: to develop the infrastructure for mobile Internet, Internet of things, cloud technologies and cyber security, i.e. "solid" infrastructure; to create full-fledged conditions for e-commerce and e-business; to form "soft" infrastructure aimed at data openness, identification and trust of citizens, the improvement of public services, etc .; to provide digital transformation projects through their implementation at the regional and national levels; to provide the population with information about possible risks from the total digitalization of the economy; to ensure technological and consulting support in the field of using secure information and communication systems. The development of the digital economy is an objective reality nowadays, taking into account the rapid progress in the field of technological and innovative support of all spheres of society. Digitalization will reduce the cost of paper money transactions, reduce corruption by providing most transactions electronically, facilitate access to most public administration services, and increase the efficiency of the economy on the whole. Conclusions of the research and prospects for further studies. The digital economy as a component of public administration system is the complex concept that involves the digitalization of public services and the development of the public sector through the active introduction of digital products in all spheres of the society. Considering the potential of Ukraine, its strengths and global trends that objectively affect the Ukrainian state, we can predict that the development of the digital economy will transform domestic industries and reformat them according to the needs and demands of the population. ; Розглянуто особливості цифрової економіки як складової розвитку системи публічного управління. Проаналізовано дефініцію цифрової економіки з позиції різних науковців та представлено власне розуміння досліджуваного поняття. Виокремлено проблеми, які пов'язані із впровадженням цифрових технологій в економічну сферу України. Обґрунтовано кроки, які повинна здійснити Україна на шляху подолання проблем розвитку цифрової економіки.

Problem setting. The development of the Ukrainian state is stipulated by the interaction of various external and internal factors that affect the socio-economic development of the country. These and other influences act from the outside, and objectively influence social processes in Ukraine. Because of this, the problem of the efficiency of public financial management comes to the fore, which in the new economic environment becomes of particular importance. The effectiveness of managerial actions, in this case, should be aimed at the effective use of public funds following their rational allocation, thus determining the main vectors of further development of the Ukrainian state. Recent research and publications analysis. Public finance management is the subject of research of many domestic and foreign scholars. In particular, there are interesting the works of such researchers as O. Dluhopolskyi, T. Yefymenko, O. Kyrylenko, S. Klimova, G. Kotina, I. Malyi, R. Allen, W. Crandall, V. Fritz, D. Kaufmann, A. Kraay, M. Mastruzzi, Minh Le T. and others. In their works, scholars study the main theoretical and practical aspects of public finance management, the features of their rational redistribution because of democratic processes and decentralization transformations in a given state. However, the rapid development of the world community and the changes that are taking place in Ukraine as a result of these transformations stipulate the necessity of deep and thorough research taking into consideration the economic conditions that are formed under the influence of global disturbances.Highlighting previously unsettled parts of the general problem. The article aims at substantiating the areas of improving the efficiency of public finance management in the new economic environment, basing on a study of the category of efficiency in public finance management, analysis of problems related to the distribution and redistribution of public funds in Ukraine.Paper main body. The effectiveness of public financial management should be seen as the ability of the government system to act in such a way as best to meet the requirements and challenges of the external environment, ensuring sufficient, rational and economically sound use of financial resources for the internal environment. Today, it is doubtful to say that public financial management in Ukraine is quite adequate, as there are too many problems in this area that need attention and immediate solution by public authorities: budget programs in modern realities provide for the financing of public institutions instead of financing services, which are provided by these institutions; ineffective system of control, monitoring and audit of the use of state funds, in particular, by the public in the absence of unique indicators for assessing the goals set in the process of using funds; high level of corruption of state authorities, which directly affects the procedures for distribution and use of state funds; high rates of public debt and budget deficit are evidences of a significant imbalance in the public finance system; macroeconomic and budgetary planning and forecasting often deal with political bias and biased data, poor forecast execution, and weak information and software; insufficient legal, institutional and methodological support of the public finance management process.These and other problems in the field of public finance management directly affect the socio-economic development of the Ukrainian state and its positioning on the world stage. In particular, this is evidenced by such an indicator as the Index of Economic Freedom, as well as the negative dynamics of the budget deficit in Ukraine in recent years.To this end, reform measures should be introduced in the field of public administration, which can be grouped into such areas as legal, institutional, organizational and technological. Regulatory and legal support of public finance management needs particular attention, as the measures presented in the Public Financial Management System Reform Strategy for 2017 – 2020 need a logical continuation in the new strategy. Accordingly, methodological support should be improved through the use of the latest methods and systems for assessing the effectiveness of public finances. The organizational direction should increase the transparency of the management system by improving the work of specialized analytical modules and information systems. The technological direction is based on the digitalization of public services, which is gaining more and more positions in the field of public administration.These areas are interrelated and designed to address the main tasks of improving public finance management, efficient use of financial resources of the state, reducing the budget deficit and further effective budgetary, tax and administrative reforms in the state.Conclusions of the research and prospects for further studies. In current conditions, there are many unresolved problems in the state, which are related to the inefficient use of state funds and, on this basis, in the decline of public confidence in the authorities. Suggested directions of improving the efficiency of public financial management in the new economic environment reflect the necessity to change the legal, institutional, technological and organizational environment in Ukraine in the process of public financial management, due to the real need to take into account environmental changes and respond flexibly to challenges, which again and again arise in new conditions of the national and world economy functioning. ; Розглянуто особливості управління публічними фінансами в нових економічних умовах. Проаналізовано категорію ефективності у сфері управління публічними фінансами. Розглянуто проблеми, які пов'язані із ефективним розподілом та перерозподілом державних коштів в Україні. Обґрунтовано напрями підвищення ефективності управління публічними фінансами в нових економічних умовах.

Problem setting. The development of the Ukrainian state is stipulated by the interaction of various external and internal factors that affect the socio-economic development of the country. These and other influences act from the outside, and objectively influence social processes in Ukraine. Because of this, the problem of the efficiency of public financial management comes to the fore, which in the new economic environment becomes of particular importance. The effectiveness of managerial actions, in this case, should be aimed at the effective use of public funds following their rational allocation, thus determining the main vectors of further development of the Ukrainian state. Recent research and publications analysis. Public finance management is the subject of research of many domestic and foreign scholars. In particular, there are interesting the works of such researchers as O. Dluhopolskyi, T. Yefymenko, O. Kyrylenko, S. Klimova, G. Kotina, I. Malyi, R. Allen, W. Crandall, V. Fritz, D. Kaufmann, A. Kraay, M. Mastruzzi, Minh Le T. and others. In their works, scholars study the main theoretical and practical aspects of public finance management, the features of their rational redistribution because of democratic processes and decentralization transformations in a given state. However, the rapid development of the world community and the changes that are taking place in Ukraine as a result of these transformations stipulate the necessity of deep and thorough research taking into consideration the economic conditions that are formed under the influence of global disturbances.Highlighting previously unsettled parts of the general problem. The article aims at substantiating the areas of improving the efficiency of public finance management in the new economic environment, basing on a study of the category of efficiency in public finance management, analysis of problems related to the distribution and redistribution of public funds in Ukraine.Paper main body. The effectiveness of public financial management should be seen as the ability of the government system to act in such a way as best to meet the requirements and challenges of the external environment, ensuring sufficient, rational and economically sound use of financial resources for the internal environment. Today, it is doubtful to say that public financial management in Ukraine is quite adequate, as there are too many problems in this area that need attention and immediate solution by public authorities: budget programs in modern realities provide for the financing of public institutions instead of financing services, which are provided by these institutions; ineffective system of control, monitoring and audit of the use of state funds, in particular, by the public in the absence of unique indicators for assessing the goals set in the process of using funds; high level of corruption of state authorities, which directly affects the procedures for distribution and use of state funds; high rates of public debt and budget deficit are evidences of a significant imbalance in the public finance system; macroeconomic and budgetary planning and forecasting often deal with political bias and biased data, poor forecast execution, and weak information and software; insufficient legal, institutional and methodological support of the public finance management process.These and other problems in the field of public finance management directly affect the socio-economic development of the Ukrainian state and its positioning on the world stage. In particular, this is evidenced by such an indicator as the Index of Economic Freedom, as well as the negative dynamics of the budget deficit in Ukraine in recent years.To this end, reform measures should be introduced in the field of public administration, which can be grouped into such areas as legal, institutional, organizational and technological. Regulatory and legal support of public finance management needs particular attention, as the measures presented in the Public Financial Management System Reform Strategy for 2017 – 2020 need a logical continuation in the new strategy. Accordingly, methodological support should be improved through the use of the latest methods and systems for assessing the effectiveness of public finances. The organizational direction should increase the transparency of the management system by improving the work of specialized analytical modules and information systems. The technological direction is based on the digitalization of public services, which is gaining more and more positions in the field of public administration.These areas are interrelated and designed to address the main tasks of improving public finance management, efficient use of financial resources of the state, reducing the budget deficit and further effective budgetary, tax and administrative reforms in the state.Conclusions of the research and prospects for further studies. In current conditions, there are many unresolved problems in the state, which are related to the inefficient use of state funds and, on this basis, in the decline of public confidence in the authorities. Suggested directions of improving the efficiency of public financial management in the new economic environment reflect the necessity to change the legal, institutional, technological and organizational environment in Ukraine in the process of public financial management, due to the real need to take into account environmental changes and respond flexibly to challenges, which again and again arise in new conditions of the national and world economy functioning. ; Розглянуто особливості управління публічними фінансами в нових економічних умовах. Проаналізовано категорію ефективності у сфері управління публічними фінансами. Розглянуто проблеми, які пов'язані із ефективним розподілом та перерозподілом державних коштів в Україні. Обґрунтовано напрями підвищення ефективності управління публічними фінансами в нових економічних умовах.

Problem setting. Innovation and innovative development is the basis of economic independence of the Ukrainian state in the direction of overcoming imbalances in the field of application of tech and technology by developed countries and Ukraine. The innovative development of the national economy in today's realities is a difficult task, taking into account the imbalance of Ukraine's economic system and its low competitiveness on the world stage. Therefore, at the state level, support for innovative projects should be stepped up and efforts should be made to increase the interest of entrepreneurs to modernize their production and to translate the state's economy into an investment-innovative type. This will enhance the dynamics of positive changes in the economy of the Ukrainian state in the long run.Recent research and publications analysis. Problems of innovative development of the national economy have been the subject of research of many scientists. In particular, such specialists as L. Antoniuk, L. Bezchasnyi, O. Bohma, O. Balduyeva, L. Honcharenko, E. Huseinova, I. Kobushko, A. Poruchnyl, N. Puhalska, V. Savchuk, L. Fedulova, I. Khovrak and others work in this direction. However, the innovative aspect of this issue is too global and requires deep research that should focus on a detailed study of all aspects of innovation and innovative activity, both at the macro and micro levels.Highlighting previously unsettled parts of the general problem. The paper aims at studying the peculiarities of functioning of those entities that introduce innovative products in their activity, evaluating the place of the Ukrainian economy in the global ratings concerning the innovative activity, analyzing the causes of unsatisfactory situation in the field of production and sale of innovative products and finding ways of improving the innovative development of the national economy of Ukraine.Paper main body. According to the ratings determined by the world agencies, Ukraine occupies a low position on the level of innovative development of the national economy in comparison with the developed countries. The development of Ukrainian enterprises that use innovative products in their activity is also unstable.The analysis of innovative development of domestic economic entities and the state of innovative competitiveness of the national economic system of Ukraine in comparison with the developed countries shows that the Ukrainian economy is far behind the global trends. The main reasons for the unsatisfactory situation with the production and sale of innovative products in Ukraine are the following objective reasons: the overwhelming belonging of the Ukrainian economy to the third and fourth technological structures; the lack of sufficient state-level resources to support high-tech innovative industries; the lack of sufficient demand for innovative products in the country, which hinders the innovative development of the national economy; insufficient justification of development priorities and effectiveness of prospective developments.The subjective reasons for the unsatisfactory situation with the production and sale of innovative products in Ukraine include: imperfection of regulatory, investment and credit support of innovative activity; low level of innovative management at enterprises; outdated technology and low production culture at most businesses; insufficient financing of innovative activity of economic entities; unsatisfactory level of institutional support for innovative processes; insufficient incentives for specialists to achieve high results in the innovative sphere.Accordingly, several proposals are presented regarding the active introduction of innovations into the economic activity of domestic entities; the development and preservation of scientific and technical potential of the country; determination of national priorities of scientific and technical direction; preferential taxation of the subjects of innovative activity; development of industries and types of industries aimed at innovative development that do not require large investments; creation of an appropriate legal and institutional field; adoption of legislative acts favourable for the development of entrepreneurship; stimulation of personnel to high-productivity work; increasing the share of highly skilled intellectual work.Organic combination of all these directions will strengthen the innovative component in the national economy and improve its innovative development in general. At the same time, the level of innovative activity of the subjects is closely linked to the level of progressive transformations in the socio-economic sphere of the state, so the focus on innovation alone is insufficient. These issues need to be addressed in combination with the need to develop Ukrainian society and improve the level of the Ukrainian population as a whole.Conclusions of the research and prospects for further studies. The national economy of Ukraine is currently on the path of its innovative development. However, in comparison with the developed countries, the economic system of the Ukrainian state and the domestic economic entities require considerable activation in the production and introduction of innovative products. This is because of a number of reasons that are both objective and subjective. In order to increase the level of innovative development of the national economy, it is necessary to implement measures of strategic, economic, regulatory and social nature. ; Розглянуто основні засади інноваційного розвитку національної економіки України. Здійснено оцінку діяльності вітчизняних підприємств, які впроваджують інноваційні продукти у свою діяльність. Запропоновано шляхи покращення інноваційного розвитку національної економіки України, враховуючи причини незадовільної ситуації у сфері виробництва і реалізації інноваційної продукції.

Problem setting. The unbalanced economic space is the reason that some regions directly dominate the other, thus affecting the development of the national economy. Territorial development is the key to effective transformational change in Ukrainian society and is a complex and dynamic process. In particular, it is ensured by the coordinated interaction of business entities operating at the micro-level and producing goods and services in a specific territory. It is therefore of utmost importance that the results of their management are high and how significant the social impact and social utility of their activities are. In this regard, the justification of strategic vectors for the development of territories at the micro-level is of national importance, since the micro-level gives impetus and stimulus for the development of meso and macro levels and provides socio-economic progress in society.Recent research and publications analysis. Issues of regional studies are addressed by such foreign scientists as I. Ansoff, F. Bryson, V. Brian, J. Ward, G. Gordon, B. Karloff and domestic researchers such as V. Averyanov, B. Adamov, G. Atamanchuk, V. Bakumenko, S. Bila, Z. Varnaliy, B. Danylyshyn, V. Kniazev, V. Kozbanenko, S. Kolomytsev, V. Kravchenko, V. Kuibida, V. Martynenko, N. Mikula, N. Nyzhnik, O. Obolenskyi, B. Panasyuk, S. Sakhanenko, N. Skliaruk, B. Tertychko, V. Udovichenko, O. Cherevko, Y. Chernetsky and others. However, the issue of micro-level territorial functioning and territorial development strategies requires a comprehensive scientific approach and deeper scientific research.Highlighting previously unsettled parts of the general problem. Paper aims at substantiating the strategic vectors for the development of territories at the macro level, based on the necessity for the continuous progress of the Ukrainian state and addressing the challenges that society faces at the present stage.Paper main body. The development of the territories is ensured by the complex influence of external and internal factors, which ensure socio-economic progress and increase the well-being of the population. Among the external factors, the most important are the political, legal, technological, social and economic, which determine the development of the national economy (macro-level of the state). Their symbiosis directly or indirectly affects the territorial development and the activities of economic entities operating within the defined area.Along with external factors, internal factors that determine the development of regional systems are equally important. In particular, we are talking about the aggregate resource, investment, human resources, the innovation potential of the region, the level of its technological and social development, based on which business entities function and the development of regions at the micro-level is realized.Strategic vectors for the development of territories at the micro level should be aimed at solving the key problems of Ukrainian society: administrative-legal, financial, technological-innovation, etc. Therefore, it is necessary to take measures that need to be implemented in the following areas: administrative, financial, innovative, decentralization.At the micro-level, balanced territorial development is based on financial security. To ensure effective interaction of financial market institutions and territorial economic entities, the state must exercise its regulatory functions by setting the optimal discount rate of the National Bank of Ukraine. In its turn, the NBU should regulate the interaction of commercial banks with entrepreneurs by implementing mandatory reserve requirements that are set for banking institutions.In the direction of effective implementation of the innovative vector of territorial development at the micro-level, it is necessary to carry out: development and implementation of innovative strategies at individual enterprises; intensification of production processes by stimulating innovative activity of economic entities; orientation on innovation of development at the expense of motivation of employees to improvement of professional level; harnessing the innovative potential of the enterprise to improve its management; automation and informatization of management systems at enterprises and development of innovative management; improving the intellectual property of business entities, enhancing patenting processes, improving copyright protection for inventions, industrial designs and more.In the field of territorial development at the micro-level, partnerships between local authorities and businesses can be created in Ukraine in the form of specialized agencies – institutions that will decide what the priorities should be for investments, loans and other types of assistance to territorial entities. Such relations should be regulated in a normative legal manner. This will reduce the administrative burden on local authorities and promote entrepreneurship.The decentralization vector is a generalization of the above-mentioned key areas of development of territories at the micro-level since decentralization itself has shown positive changes in society in the context of ensuring effective transformations in individual localities.Conclusions of the research and prospects for further research. Strategic directions for territorial development at the micro-level must take into account the objective realities and key needs of modern society. Accordingly, the functioning of business entities should be carried out on an innovative basis with sufficient financial support within the framework of civilized administrative and legal regulation, while realizing the main tasks of decentralization that is taking place in Ukraine. All positive transformations at the micro level should be made under the condition of state support, which would comprehensively solve the problems that exist in the field of territorial development. ; Розглянуто основні стратегічні вектори розвитку територій на мікрорівні: адміністративно-правові, фінансові, технологічно-інноваційні, децентралізаційні, виокремлено проблеми реалізації заходів за цими напрямами, які існують на сучасному етапі. Акцентовано на важливості процесів децентралізації, які безпосередньо впливають на територіальний розвиток, та, з огляду на зміни, обґрунтовано потребу поглиблення децентралізаційних перетворень у державі.

Problem setting. The unbalanced economic space is the reason that some regions directly dominate the other, thus affecting the development of the national economy. Territorial development is the key to effective transformational change in Ukrainian society and is a complex and dynamic process. In particular, it is ensured by the coordinated interaction of business entities operating at the micro-level and producing goods and services in a specific territory. It is therefore of utmost importance that the results of their management are high and how significant the social impact and social utility of their activities are. In this regard, the justification of strategic vectors for the development of territories at the micro-level is of national importance, since the micro-level gives impetus and stimulus for the development of meso and macro levels and provides socio-economic progress in society.Recent research and publications analysis. Issues of regional studies are addressed by such foreign scientists as I. Ansoff, F. Bryson, V. Brian, J. Ward, G. Gordon, B. Karloff and domestic researchers such as V. Averyanov, B. Adamov, G. Atamanchuk, V. Bakumenko, S. Bila, Z. Varnaliy, B. Danylyshyn, V. Kniazev, V. Kozbanenko, S. Kolomytsev, V. Kravchenko, V. Kuibida, V. Martynenko, N. Mikula, N. Nyzhnik, O. Obolenskyi, B. Panasyuk, S. Sakhanenko, N. Skliaruk, B. Tertychko, V. Udovichenko, O. Cherevko, Y. Chernetsky and others. However, the issue of micro-level territorial functioning and territorial development strategies requires a comprehensive scientific approach and deeper scientific research.Highlighting previously unsettled parts of the general problem. Paper aims at substantiating the strategic vectors for the development of territories at the macro level, based on the necessity for the continuous progress of the Ukrainian state and addressing the challenges that society faces at the present stage.Paper main body. The development of the territories is ensured by the complex influence of external and internal factors, which ensure socio-economic progress and increase the well-being of the population. Among the external factors, the most important are the political, legal, technological, social and economic, which determine the development of the national economy (macro-level of the state). Their symbiosis directly or indirectly affects the territorial development and the activities of economic entities operating within the defined area.Along with external factors, internal factors that determine the development of regional systems are equally important. In particular, we are talking about the aggregate resource, investment, human resources, the innovation potential of the region, the level of its technological and social development, based on which business entities function and the development of regions at the micro-level is realized.Strategic vectors for the development of territories at the micro level should be aimed at solving the key problems of Ukrainian society: administrative-legal, financial, technological-innovation, etc. Therefore, it is necessary to take measures that need to be implemented in the following areas: administrative, financial, innovative, decentralization.At the micro-level, balanced territorial development is based on financial security. To ensure effective interaction of financial market institutions and territorial economic entities, the state must exercise its regulatory functions by setting the optimal discount rate of the National Bank of Ukraine. In its turn, the NBU should regulate the interaction of commercial banks with entrepreneurs by implementing mandatory reserve requirements that are set for banking institutions.In the direction of effective implementation of the innovative vector of territorial development at the micro-level, it is necessary to carry out: development and implementation of innovative strategies at individual enterprises; intensification of production processes by stimulating innovative activity of economic entities; orientation on innovation of development at the expense of motivation of employees to improvement of professional level; harnessing the innovative potential of the enterprise to improve its management; automation and informatization of management systems at enterprises and development of innovative management; improving the intellectual property of business entities, enhancing patenting processes, improving copyright protection for inventions, industrial designs and more.In the field of territorial development at the micro-level, partnerships between local authorities and businesses can be created in Ukraine in the form of specialized agencies – institutions that will decide what the priorities should be for investments, loans and other types of assistance to territorial entities. Such relations should be regulated in a normative legal manner. This will reduce the administrative burden on local authorities and promote entrepreneurship.The decentralization vector is a generalization of the above-mentioned key areas of development of territories at the micro-level since decentralization itself has shown positive changes in society in the context of ensuring effective transformations in individual localities.Conclusions of the research and prospects for further research. Strategic directions for territorial development at the micro-level must take into account the objective realities and key needs of modern society. Accordingly, the functioning of business entities should be carried out on an innovative basis with sufficient financial support within the framework of civilized administrative and legal regulation, while realizing the main tasks of decentralization that is taking place in Ukraine. All positive transformations at the micro level should be made under the condition of state support, which would comprehensively solve the problems that exist in the field of territorial development. ; Розглянуто основні стратегічні вектори розвитку територій на мікрорівні: адміністративно-правові, фінансові, технологічно-інноваційні, децентралізаційні, виокремлено проблеми реалізації заходів за цими напрямами, які існують на сучасному етапі. Акцентовано на важливості процесів децентралізації, які безпосередньо впливають на територіальний розвиток, та, з огляду на зміни, обґрунтовано потребу поглиблення децентралізаційних перетворень у державі.

Problem setting. Innovation and innovative development is the basis of economic independence of the Ukrainian state in the direction of overcoming imbalances in the field of application of tech and technology by developed countries and Ukraine. The innovative development of the national economy in today's realities is a difficult task, taking into account the imbalance of Ukraine's economic system and its low competitiveness on the world stage. Therefore, at the state level, support for innovative projects should be stepped up and efforts should be made to increase the interest of entrepreneurs to modernize their production and to translate the state's economy into an investment-innovative type. This will enhance the dynamics of positive changes in the economy of the Ukrainian state in the long run.Recent research and publications analysis. Problems of innovative development of the national economy have been the subject of research of many scientists. In particular, such specialists as L. Antoniuk, L. Bezchasnyi, O. Bohma, O. Balduyeva, L. Honcharenko, E. Huseinova, I. Kobushko, A. Poruchnyl, N. Puhalska, V. Savchuk, L. Fedulova, I. Khovrak and others work in this direction. However, the innovative aspect of this issue is too global and requires deep research that should focus on a detailed study of all aspects of innovation and innovative activity, both at the macro and micro levels.Highlighting previously unsettled parts of the general problem. The paper aims at studying the peculiarities of functioning of those entities that introduce innovative products in their activity, evaluating the place of the Ukrainian economy in the global ratings concerning the innovative activity, analyzing the causes of unsatisfactory situation in the field of production and sale of innovative products and finding ways of improving the innovative development of the national economy of Ukraine.Paper main body. According to the ratings determined by the world agencies, Ukraine occupies a low position on the level of innovative development of the national economy in comparison with the developed countries. The development of Ukrainian enterprises that use innovative products in their activity is also unstable.The analysis of innovative development of domestic economic entities and the state of innovative competitiveness of the national economic system of Ukraine in comparison with the developed countries shows that the Ukrainian economy is far behind the global trends. The main reasons for the unsatisfactory situation with the production and sale of innovative products in Ukraine are the following objective reasons: the overwhelming belonging of the Ukrainian economy to the third and fourth technological structures; the lack of sufficient state-level resources to support high-tech innovative industries; the lack of sufficient demand for innovative products in the country, which hinders the innovative development of the national economy; insufficient justification of development priorities and effectiveness of prospective developments.The subjective reasons for the unsatisfactory situation with the production and sale of innovative products in Ukraine include: imperfection of regulatory, investment and credit support of innovative activity; low level of innovative management at enterprises; outdated technology and low production culture at most businesses; insufficient financing of innovative activity of economic entities; unsatisfactory level of institutional support for innovative processes; insufficient incentives for specialists to achieve high results in the innovative sphere.Accordingly, several proposals are presented regarding the active introduction of innovations into the economic activity of domestic entities; the development and preservation of scientific and technical potential of the country; determination of national priorities of scientific and technical direction; preferential taxation of the subjects of innovative activity; development of industries and types of industries aimed at innovative development that do not require large investments; creation of an appropriate legal and institutional field; adoption of legislative acts favourable for the development of entrepreneurship; stimulation of personnel to high-productivity work; increasing the share of highly skilled intellectual work.Organic combination of all these directions will strengthen the innovative component in the national economy and improve its innovative development in general. At the same time, the level of innovative activity of the subjects is closely linked to the level of progressive transformations in the socio-economic sphere of the state, so the focus on innovation alone is insufficient. These issues need to be addressed in combination with the need to develop Ukrainian society and improve the level of the Ukrainian population as a whole.Conclusions of the research and prospects for further studies. The national economy of Ukraine is currently on the path of its innovative development. However, in comparison with the developed countries, the economic system of the Ukrainian state and the domestic economic entities require considerable activation in the production and introduction of innovative products. This is because of a number of reasons that are both objective and subjective. In order to increase the level of innovative development of the national economy, it is necessary to implement measures of strategic, economic, regulatory and social nature. ; Розглянуто основні засади інноваційного розвитку національної економіки України. Здійснено оцінку діяльності вітчизняних підприємств, які впроваджують інноваційні продукти у свою діяльність. Запропоновано шляхи покращення інноваційного розвитку національної економіки України, враховуючи причини незадовільної ситуації у сфері виробництва і реалізації інноваційної продукції.