Open Access#12019
Образы Эммануэля Макрона и Дональда Трампа в рамках стилевой концепции американской версии журнала "Форбс" ; Images of Emmanuel Macron and Donald Trump within the Frames of the Stylistic Conception of the US Edition of the "Forbes"
The article analyses the importance of style for the brand structure considering the case of the Forbes USA magazine. It is hypothesized that strong brands have a particular style that is a special attribute of the brand and unites all its elements (name, logo, slogan, etc.) and other attributes (characteristics and associations with the brand in the minds of consumers) into a single whole which is a recognizable feature of the brand/. ; В статье рассматривается значение стиля в структуре бренда на примере американского варианта журнала "Форбс".