Suchergebnisse

The study of phraseology in media discourse focuses on the individual linguistic worldview of the author represented by lexical and phraseological means that reflect the uniqueness of the author's vision of national-cultural traditions. The scientific research paradigm draws on the principles of anthropocentrism. The purpose of the research is to analyze the features of the common idioms and transformed phraseological units use as a stylistic device to reflect social reality and to determine their pragmatic potential in media discourse. The methods of descriptive, contextual-interpretive, and transformational analysis have been applied to achieve the research goals. In media discourse, stable and transformed phraseological units are active linguistic and expressive means of social reality representation. Among the methods of transformation, the most productive are contamination, substitution, and syncopation, which have the strongest effect on the addressee. The pragmatic potential of phraseology as a means of speech influence is revealed in the individual-authorial features of world perception, processing of the received information, and, accordingly, reaction to it. Journalists, politicians, researchers using a certain PhU demonstrate exactly their personal interpretation of the events. In media discourse, phraseology is used as a communicative strategy to achieve a specific goal. Further research is needed to analyze the linguistic and pragmatic, structural, and semantic aspects of the Ukrainian language phraseological units functioning in media discourse. ; У статті проаналізовано особливості репрезентації соціальної дійсності засобами фразеології української мови в медійному дискурсі. Розглянуто види структурно-семантичних трансформацій фразеологізмів: контамінація, субституція, розширення компонентного складу. У медійному дискурсі узуальні й трансформовані фразеологізми влучно характеризують актуальні суспільно-політичні події сьогодення. Прагматичний потенціал фразеологізмів як засіб мовленнєвого впливу на комуніканта, посилення емоційності мовлення реалізовано індивідуально-авторськими трансформаціями.

Dominance of the cognitive-discursive paradigm in the linguistic studies allows answering a number of important scientific issues, such as identifying verbal and rhetorical strategies in the political discourse, revealing methods and regularities of verbalization of complex cognitive, psychological, mental, cultural, and historic categories. Modern approaches in linguistics facilitate the comprehensive study of function features of both traditional and transformed phraseological units in the political discourse. The new approaches rely on the latest findings in the adjacent branches of linguistics, like psycholinguistics, cognitive linguistics, pragmalinguistics. The abovementioned determines the relevance of the research. The study seeks to identify and analyze the communicative, pragmatic, structural, and semantic characteristics of phraseologism functioning as a means of expressing emotionally evaluative statements in the political discourse. The in-depth analysis of the linguistic facts, particularly the use of phraseological units with evaluative meaning, allows revealing the stereotypical models of the Ukrainian political reality perception. Political realities are often characterized by the use of phraseologisms expressing positive or negative attitude to the depicted event. The emotional-evaluative characteristics of phraseologisms in the political discourse provide a basis for effective communication, realizing a wide range of communicative functions: message, expression, influence, even the manipulation of human consciousness. Phraseologisms reflect the evaluative features both implicitly and explicitly, which is impossible without the contextual environment in which the phraseologism functions. Political discourse is dominated by phraseologisms, the meaning of which reflects a disapproving evaluation, because they characterize situations where one gets rich or profane in some dishonest way, when one causes material damage, which leads to poverty of the population. ; У статті проаналізовано комунікативно-прагматичні особливості функціонування фразеологізмів як засобів вираження емоційно-оцінних висловлювань у політичному дискурсі. Розглянуто види структурно-семантичних трансформацій фразеологізмів: еліпсис, субституція, розширення компонентного складу. Емоційно-оцінні фразеологізми у політичному дискурсі слугують для здійснення ефективної комунікації, реалізуючи низку комунікативних функцій: повідомлення, експресії, впливу.