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Currently, we are witnessing the active development of scientific disciplines of an integrated nature, such as psycholinguistics, cognitive linguistics, sociolinguistics, etc. Increased interest is shown in the study of the representation of social reality, certain manifestations of a person in society, his or her interests, and views on lexical and phraseological means in media discourse. Media discourse is characterized by the active use of phraseological units in various communicative situations that reflect worldviews, social order, ideas, and stereotypes. The purpose of the study is to clarify the theoretical foundations of the sociolinguistic method of studying phraseological units (PhUs) in media discourse, as well as to analyze the pragmatic parameters of the functioning of phraseological units. To achieve this goal, we use discourse analysis as an important method of studying the peculiarities of the functioning of phraseological units as signs of the reflection of socio-cultural information in media discourse. Social factors of communication are defined as the socially accepted classical way of communicators' behavior. Social factors have a significant impact on the language system as a whole. The study of the peculiarities of using phraseological units in different communicative situations is one of the important conditions for the realization of certain goals in a particular social group and society in general.The specificity of the functioning of phraseological units in media discourse is the representation of social and economic phenomena, political narratives, as well as stereotypes of perception of the phenomena of reality. In media publications, PhUs have a special functional and pragmatic potential since they perform several functions: nominative, expressive, emotional, and evaluative, as well as the function of forming and expressing people's worldview – the ideological function. ; У статті подано огляд теоретичних засад соціолінгвістичного методу дослідження фразеологізмів української мови в медійному дискурсі. Проаналізовано прагматичні особливості функціонування фразеологізмів як засобів відображення соціальної реальності, що реалізується в авторському ставленні до повідомлення, відображенні експліцитних й імпліцитних значень. Соціолінгвістичний аспект передбачає пояснення способів пізнання соціального світу, а також з'ясування особливостей відображення соціальної реальності лексико-фразеологічними засобами в медійному дискурсі.

The political worldview as a part of the national worldview is an open structure that is constantly evolving. The language political worldview is a complex of representations of the people, recorded in the language units about political reality at a certain stage of society development. The phraseology of the Ukrainian language depends directly on the language political world-view, therefore the phraseological units (PhU) in some way form national and cultural peculiarity of political discourse. Investigation of the specific features of functioning phraseological units is an effective way to study the representations of the language speakes about political reality, its interpretation, indicating the relevance of the proposed article The article analyzes the peculiarities of the PhU functioning in the Ukrainian political discourse. The types of structural and semantic transformations of phraseological units are ellipse, substitution, expansion of component composition have been investigated. In political discourse both traditional and transformed phraseological units accurately characterize current events: financial issues, cooperation with partners, warning about the negative consequences of wrong actions, etc. Diferrent by semantics and structure phraseological units are used in accordance with the linguistic situation, context, author's thought etc. Transformed phraseological unit загравав із проросійським електоратом (the traditional PhU гратися (грати) з вогнем «to behave carelessly, to do something dangerous») is applied to express the author's assessment, the attitude to the political situation. The function of phraseological units in the political discourse makes it informative and expressive, and thus one of the main functions, influential, is realized. PhUs not only as nominative, but also as estimated units are used with the aim of realization of the unity of rational and emotional information in the text.Key words: political discourse, phraseological unit (PhU), structural and semantic transformation. ; У статті проаналізовано особливості функціонування фразеологічних одиниць української мови в політичному дискурсі. Розглянуто види структурно-семантичних трансформацій фразеологізмів: еліпсис, субституція, розширення компонентного складу. У політичному дискурсі й узуальні, і трансформовані фразеологізми влучно характеризують актуальні події сьогодення: фінансові питання, співробітництво з партнерами, пересторога про негативні наслідки від неправильних дій тощо.Ключові слова: політичний дискурс, фразеологічна одиниця, структурно-семантична трансформація. The political worldview as a part of the national worldview is an open structure that is constantly evolving. The language political worldview is a complex of representations of the people, recorded in the language units about political reality at a certain stage of society development. The phraseology of the Ukrainian language depends directly on the language political world-view, therefore the phraseological units (PhU) in some way form national and cultural peculiarity of political discourse. Investigation of the specific features of functioning phraseological units is an effective way to study the representations of the language speakes about political reality, its interpretation, indicating the relevance of the proposed article The article analyzes the peculiarities of the PhU functioning in the Ukrainian political discourse. The types of structural and semantic transformations of phraseological units are ellipse, substitution, expansion of component composition have been investigated. In political discourse both traditional and transformed phraseological units accurately characterize current events: financial issues, cooperation with partners, warning about the negative consequences of wrong actions, etc. Diferrent by semantics and structure phraseological units are used in accordance with the linguistic situation, context, author's thought etc. Transformed phraseological unit загравав із проросійським електоратом (the traditional PhU гратися (грати) з вогнем «to behave carelessly, to do something dangerous») is applied to express the author's assessment, the attitude to the political situation. The function of phraseological units in the political discourse makes it informative and expressive, and thus one of the main functions, influential, is realized. PhUs not only as nominative, but also as estimated units are used with the aim of realization of the unity of rational and emotional information in the text.Key words: political discourse, phraseological unit (PhU), structural and semantic transformation.

The article analyzes the phraseological periphrasis of the Ukrainian language which denote the state of prosperity on the material of modern Ukrainian press. One aspect of functional and stylistic approach to the study language means of expression of social and political press is to determine the role and place phraseological periphrasis as an important means of expressive reflection of the current changes taking place in all spheres of society. The functioning phraseological periphrasis in the modern Ukrainian press caused by extralingual factors that depend on the current events of political, economic, social and cultural life of society. The phraseological periphrasis allows to diversify the newspapers speech to draw attention to the text, sharp social and political problems, and enhance the expressiveness and efficiency of language means. The phraseological periphrasis denoting the prosperity and rich people, whose profession, is in most cases, related to government activity. In the text of modern Ukrainian press the phraseological periphrasis denoting the state of prosperity the function with the aim of expanded descriptions of certain social and political facts, events, conditions, transmission emotionally and expressive attitude towards them.Key words: periphrasis, phraseological periphrasis, modern Ukrainian press, richness, prosperity. ; На матеріалі сучасної української публіцистики в статті проаналізовано фразеологічні перифрази на позначення заможності. Виявлено специфіку і роль функціонування фразеологічних перифраз у тексті газет. Охарактеризовано лексичне наповнення, а також уплив слів-компонентів на формування цілісного значення фразеологічних перифраз. У текстах сучасних періодичних видань фразеологічні перифрази на позначення заможності своєю семантикою віддзеркалюють особливості культурних, економічних, соціальних подій.Ключові слова: фразеологічні перифрази, сучасна українська публіцистика, багатство, заможність. На материале украинской публицистики в статье проанализированы фразеологические перифразы, обозначающие состоятельность. Выявлена специфика и роль функционирования фразеологических перифраз в тексте газет. Характеризуется лексическое наполнение, а также влияние слов-компонентов на формирование целостного значения фразеологических перифраз. В текстах современных периодических изданий фразеологические перифразы, обозначающие состоятельность, своей семантикой отражают особенности культурных, экономических, социальных событий.Ключевые слова: фразеологические перифразы, современная украинская публицистика, богатство, состоятельность. The article analyzes the phraseological periphrasis of the Ukrainian language which denote the state of prosperity on the material of modern Ukrainian press. One aspect of functional and stylistic approach to the study language means of expression of social and political press is to determine the role and place phraseological periphrasis as an important means of expressive reflection of the current changes taking place in all spheres of society. The functioning phraseological periphrasis in the modern Ukrainian press caused by extralingual factors that depend on the current events of political, economic, social and cultural life of society. The phraseological periphrasis allows to diversify the newspapers speech to draw attention to the text, sharp social and political problems, and enhance the expressiveness and efficiency of language means. The phraseological periphrasis denoting the prosperity and rich people, whose profession, is in most cases, related to government activity. In the text of modern Ukrainian press the phraseological periphrasis denoting the state of prosperity the function with the aim of expanded descriptions of certain social and political facts, events, conditions, transmission emotionally and expressive attitude towards them.Key words: periphrasis, phraseological periphrasis, modern Ukrainian press, richness, prosperity.