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The paper discusses the repertoire of the language representation of the enemy image in the public speeches by US President D. Trump. This image is mythological and facilitates setting clear evaluative emphases by politicians. The analyzed texts confirmed that any public speech is targeted at a specific audience and a specific social-cultural context, which determine the choice of the enemy or enemies that will be included in the text. It was shown that the political speaker normally assumes a positive role while communicating with the audience. The essential invariant and variable features of the image of the enemy were identified. It was indicated that in the presidential speeches the image of the enemy is always opposed to that of the friend, as well as the enemy's victim. From the semantic standpoint, the image of the enemy includes a number of characteristics. The enemy may be home or foreign, personalized or generalized, historical or present, implicit or explicit, political, economic or mixed. In addition, the typical actions performed by the enemy were singled out and considered. References 1. Washyk, Klaus. 2005. "Metamorfozy Zla: Nemetsko-Russkiie Obrazy Vraga v Plakatnoi Propagande 30–50-kh Godov". In Obraz Vraga, complited by L. Gudkov ; edited by N. Konradova, 191–229. Moskva: OGI. 2. Gudkov, Lev. 2005. "Ideologema "Vraga". "Vragi" kak Massovyi Sindrom i Mekhanizm Sotsyokulturnoi Integratsyi". In Obraz vraga, complied by L. Gudkov; edited by N. Konradova, 7–79. Moskva: OGI. 3. Kostylev, Yu. S., 2012. "Leksicheskiie Sredstva Sozdaniia Obraza Vraga: (na Primere Tekstov Sovetskoi Massovoi Pechati 1919–1953 Godov, Osveshchaiushchikh Lokalnyie i Regionalnyie Konflikty)". PhD diss., Uralskii Federalnyi Universitet. 4. Lotman, Yu., and Uspenskii, B. 1992. "Mif – Imia – Kultura". In Izbrannyie Stati v Triokh Tomakh. Tom. 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Зазначено, що у виступах Президента образ ворога завжди протиставляється образам друга і жертви ворога. З семантичного погляду, образ ворога містить кілька характеристик, зокрема: ворог може бути внутрішнім або зовнішнім, персоналізованим або узагальненим, історичним або існуючим зараз, імпліцитним або експліцитним, політичним, економічним або змішаним. Крім того, виявлено й розглянуто типові дії, які виконує ворог.