КОГНІТИВНІ ВИКРИВЛЕННЯ В СУСПІЛЬНІЙ РЕЦЕПЦІЇ ЗНАКОВИХ ПИСЬМЕННИКІВ: ІСТИННЕ/ОБ'ЄКТИВНЕ VS ВИКРИВЛЕНЕ/СУБ'ЄКТИВНЕ
Persons of famous writers are first of all certain images or myths. Gradually they become stable stereotypes and are fixed in the collective consciousness of national culture. Ideological societies create these images in accordance with declared political values. Important in this process is the ideologically beneficial ideological concept of the chosen writer. Purposeful consolidation in the collective consciousness of the desired image leads to its stereotyping and formalization. The collective consciousness more easily decodes the simplified image of the writer, perceives him as an objective reality. Such an image remains stable even in conditions of freedom of speech and pluralism. This situation is the result of cognitive bias, which in cognitive psychology are understood as systematic errors in thinking or pattern deviations in judgments. These errors are the result of the influence of dysfunctional external beliefs imposed on a person by society or another person. It is more difficult to overcome such cognitive deviations, because it is necessary to consistently and purposefully use the social mechanisms of transformations of stereotypical patterns (images of artists). It is necessary to change the concepts of school programs and textbooks, the content of educational and media content, general strategies for conceptualizing the image in the national consciousness.