Suchergebnisse

War metaphor is widely used in various genres of political discourse due to its pragmatic potential. This article discusses the function of war metaphors in the Spanish King's Christmas Messages, which are one of the few occa-sions when the Head of State addresses the Spanish people on television. These speeches do not have any legal status and are considered direct communication between the king and his subjects. The texts issued by Juan Carlos I and Felipe VI from 1975 to 2018 follow the rules of classical oratory and have a lot in common semantically and lexically with that style of dis-course. In particular, war metaphor is frequently employed with the ideological purpose of strengthening the image of the monarch as someone who pays attention to people's anxieties and actively participates in the political issues of the state. ; В статье рассматриваются особенности функционирования военных метафор на материале рождественских речей Хуана Карлоса I и Филиппа VI с 1975 по 2018 гг.