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The article considers the social-philosophy concept of politicians' appeals at the beginning of the Covid-19 pandemic. It is noted that the new channel of political communication is social networks, which have a number of advantages of establishing feedback from the electorate. Communication technologies used in public relations are analyzed. Emphasis is placed on the fact that the Covid-19 pandemic has become a challenge for modern society, a problem that has transformed graceful social practices and established norms of public life. It is argued that politicians, like other opinion leaders, have explained the need for a knockdown and social isolation, a social distance to prevent an increase in the incidence of the new virus. It is noted that in their appeals, the political letters of the states emphasized the protection of citizens and the unity of the nation, arguing that the unification of citizens will help solve a difficult problem. Emphasis is placed on the fact that political leaders have defined the pandemic as a "difficult time" in the history of the nation's development, and human life is becoming the main value for which physicians and politicians are fighting. It is noted that the task of social philosophy is to integrate interdisciplinary knowledge and empirical research to create a protective model of careful adaptation of individuals to new living conditions. It is emphasized that the philosophical foundations of these changes are connected with the reversal of traditional, in some cases stable, ideas about the structure of society, social practices, and the activities of actors. It is established that the new movement of society takes place simultaneously in real and virtual spaces. In this case, the messages of politicians on social networks helped to consolidate the nation, explain the need to comply with restrictions, prevent the spread of panic in the population, emphasize the value of human life. The analysis of this issue can be continued in the framework of the study of manipulative technologies, conducting PR-campaigns, influencing public opinion and the behavior of the electorate. ; В статті розглянуто соціально-філософський вимір звернень політиків на початку пандемії Covid-19. Зазначається, що новим каналом політичної комунікації є соціальні мережі, які містить низку переваг встановлення зворотного зв'язку з електоратом. Акцентується увагу на тому, що пандемія Covid-19 стала викликом для сучасного суспільства, проблемою, яка трансформувала традиційні соціальні практики та встановлені норми суспільного життя. Встановлено, що політики, як і інші лідери думок роз'яснювали необхідність впровадження нокдауну та соціальної ізоляції, соціальної дистанції для запобігання збільшення кількості захворювань новим вірусом.