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Strykalova T., Hudoshnyk O. Viral communication as a method of conflict discourse distribution The article deals with the main technologies for the prolongation of the conflict discourse; viral communications and techniques are provided through the analysis of the political content of social networks. The main characteristics and features of hollywar, hype, network aggression and memetics in the process of conflict deployment are presented. The purpose of the scientific work is to distinguish the main types of the conflict discourse technologies. The study was conducted using two methods: descriptive and the method of systematization. The first one was to highlight different variants of conflict discourse technologies and their main characteristics, functions in foreign and Ukrainian information space. The second method was to study the specific features of conflict discourse technologies based on common features and characteristics. The research has shown that conflict discourse and its technologies are an aggressive form of manipulation. Масова комунікація у глобальному та національному вимірах. 2020. Вип. 13 ______________________________________________________________________________ 117 However, aggressive content is a dangerous technology that is rapidly spreading due to its viral communication. Scientific novelty of the publication can be explained by the fact that in the article the basic characteristics of the conflict discourse, explored features of its development and representation at different levels of communication, distinguished genres and subspecies were generalized. The practical significance of the study is in its relevance because this kind of "anticommunication" is rapidly spreading through networks due to its viciousness, what is more, hype always attracts attention. As a result, conflict discourse in various genres is prolonged on social networks: comments, blogs and forums.