SYMBOLIZATION POLITICAL REALITY: BODY AND CLOTHES AS A WAYS OF SELF-IDENTIFICATION (Символізація політичної реальності: тіло й одяг як самоідентифікаційне вираження)
The processes of national self identification of Ukraine citizens are studied through clothes with patriotic prints. Distinctive semantic connotations that are inserted in the latest clothes by adherents of new patriotic prints and sympathizers of modern clothes with ethnic elements or in authentic style are established.Practice of visualization of patriotic moods of Ukrainian people in the form of body art (tattoo-regalia), which became more intensified during and after the Revolution of Dignity, is analyzed in the article. It is proved that pro-Ukrainian body art as a kind of "body language" is a socio5political (patriotic) marker. In the article there is argued that the human body is not only biological, economic or virtual unit, but also a semiotic (sign) one; it acts as a kind of text, related to the social construction of identity; a set of specific social signs, symbols and codes. Attention is paid to the fact that the current practice of patriotic body art is associated with markers of both personal and the group (national) identity.