Suchergebnisse

The article is devoted to the actual problem of forming a positive image of the state through the use of the media. Foreign policy processes demonstrate the importance of a high-quality collective image of the state as a tool for protecting and promoting one's own interests for the country. The mechanism of influence on the mass consciousness by means of a "symbolic concept" is described, which makes it possible to cover the subjective component of the image of the state, which is inaccessible to the PR-maker.

A different correlation has been established for different regions of the South of the Russian Federation of the following demographic factors: life expectancy, the ratio of births to deaths, the average life expectancy of men and women, their difference in age, as well as per capita gross regional product. For a world population of about 5 billion people and 51 states of the world, a single natural relationship has been established between an increase in average life expectancy and a decrease in the ratio of the number of births and deaths, regardless of the level of socio-economic development of the regions. The problem of population management in regions and states of different socio-economic levels is associated with the need to solve exclusively socio-economic problems, including in the direction of reducing the difference in the average life expectancy of men and women. Harmonization of the steady state of demographic dynamics is established at the points of the ratio of births and deaths near the golden numbers: 0.618, 1.618, 2.618.

The article is devoted to the training of future economists in business communication in English. The article describes the specifics, functions, principles of the system for preparing future economists for business communication in accordance with the requirements of employers. A pedagogical experiment was carried out: the appropriate pedagogical conditions and the author's program were created to form the communicative competence of students in situations of business and professional communication), control and formative testing was carried out, and the analysis of the results obtained was carried out.

The COVID-19 pandemic has accelerated the global economy digitalization, which has also affected the international tourism sector. The importance of the experience economy has been increasing in recent years due to the evolution of approaches to doing business, and the use of its tools seems relevant for the tourism sector because the main purpose of acquiring tourist services is to gain a unique experience. This article examines the role of modern technologies in the experience economy and the evolution of immersive technologies and analyzes the attitude of companies and consumers from the USA, Canada and the Russian Federation to virtual reality. The authors provide the benefits of the AR and gamification introduction on tourist routes and explore the possibility of using AR /VR («augmented reality»/«virtual reality») to make a final purchase decision and familiarize with the safety rules on the trip. The article also provides recommendations for AR/VRtours creation.

This article examines the representation of the cultural identity of political science students within the discipline "Intercultural Communication" in several aspects ("I" - "Other", group culture, discourse and pragmatics). The article emphasizes the need to rethink such concepts as "group culture", "identity", "political discourse" and "intercultural competence" for the development of cultural identity and the formation of intercultural communicative competence of future political scientists in accordance with modern realities. The article examines how a written text (essay) represents the cultural identity of students in situations of intercultural interaction, what markers activate cultural identity in intercultural communication, and determines the extent to which the intercultural communication of interlocutors depends on the influence of their cultural identity. The research data were collected from 25 students of the Political Science major studying in 2023–2024. Although the results of the study are not conclusive, they indicate that cultural identity dominates students' ethnocentric views and that stereotypes continue to influence the negotiation of identities in intercultural communication.

The article analyzes the problem of extremist sentiments among young people and the possibility of their prevention. It is noted that the educational environment and patriotic education are effective tools in countering extremism. It has been revealed that the problem of educational, ethnic and educational nature of preventing illegal actions by young people is no less significant. The educational process puts cognitive and professional interests in the student's mind, develops opportunities to build life plans and develop spiritual and moral ideals that determine the inner positions of the individual.

At present, the issue of the functioning of small and medium-sized enterprises in the conditions of the mobilization economy in the Russian Federation has become urgent. In this article, the authors characterize small and medium-sized enterprises in the mobilization economy in the country.

The article considers the main directions of financing measures of social protection of families with children in the Russian Federation. An analysis of the financial instruments of socio-demographic policy aimed at improving the quality and standard of living of families with children was carried out. Particularly relevant is the question of the need to increase the efficiency of budget expenditures in the field of social protection of citizens in the provision of social support measures.

The article presents an analysis of the essence and approaches to understanding the term "tax administration", an analysis of the dynamics of revenues administered by tax authorities, and also calculates the coefficient of their collection as a tool for assessing the effectiveness of the tax administration system for the period 2020-2022. On the scale of the Russian Federation and the Rostov region. The structure and dynamics of changes in the volume of tax revenues by levels of taxation and types of taxes to the consolidated budget in the country and region for the corresponding period have been studied. Based on the calculations, a list of budget-forming taxes for 2022 was selected, and the dynamics of the debt of the consolidated budget in the Rostov region by taxation levels was studied.

This article assesses impact of tax payments on financial and economic condition of industrial enterprises, based on conceptual foundations of tax theory. It presents a retrospective analysis theories of taxation of different directions, which revealed presence of opposite points of view concerning necessity of enterprise taxation. Authors of article, when studying problem, turn to those aspects that arise in specific institutional conditions that accompany process of economic transformation and provide an algorithm of mutual influence of tax parameters, factors of external and internal environment and indicators of financial and economic development of enterprise.

The article examines the problems of distance learning development in higher education, as well as the prospects of introducing new distance learning technologies in Russian universities. The methodology used was content analysis of public speeches of rectors of leading Russian universities, secondary analysis of sociological research data and our own sociological research conducted by survey method.

The article provides the overview of approaches to members of the local governments staff number, analyzes practitioners in certain regions. As a result, a unified methodology was taken, similar to the structure and composition of local governments, based on a combined approach. The proposed methodology was tested on the territory of the urban district of the resort city of Sochi, Krasnodar Territory. The results of its testing are presented in the article.

The authors consider current trends in the professional development of state and municipal employees, taking into account the impact of the pandemic. The aggregation of limiting factors of the process of quality management of labor resources in the authorities has allowed to form a model of personal career path of а state and municipal employee.