NATURE OF THE TERM IN THE COMMUNICATIVE PROCESS ; ПРИРОДА ТЕРМІНА У КОМУНІКАТИВНОМУ КОНТЕКСТІ
Background: Recently, the functional-communicative approach to the study of different linguistic phenomena, including the nature of the term, is becoming more and more common. The analysis of the discourse as the most essential category of communication enables a comprehensive, dynamic and anthropocentric study of the term's nature. That is why, the cognitive and communicative functions of the term are in the foreground. As a result, a termsystem reveals not only its classified-logical character, but also its linguocultural essence. The necessity of a complex approach (both semantic and conceptual analyses) to the mental essence knowledge of the culture (especially political) of a confident society is proved.Purpose: By expanding the research paradigm from structural to anthropocentric, to justify the discursive nature of the term, including a politonym, rethinking the nature of its semantics.Results: The article deals with those interpretations of the discourse, which purposefully have direct links to its linguocultural essence. This essence is laid in the political picture of the world which reveals the insight of the linguistic community about certain political processes through the communicative code and situational context. Such reality as a "word" is inseparable from that of the one who says, whom it is said to, what the intentions are and what situation it happens in. We should take into consideration the implications and speech tone which together enable the recipient to know the hidden in a quotation, to update the semantic potential of a term-politonym.It follows that discourse promotes an adequate understanding of the term's nature, its semantics. It reveals, on the one hand, the interaction of the communicants and mechanisms of their consciousness (cognitive processes), on the other hand – a semantic self-realization of the term.Key words: term, discourse, politonym, linguocultural essence, termsystem. ; На основі функціонально-комунікативного підходу як вияву антропологічної парадигми висвітлено нові грані у пізнанні природи терміна. Наголошено, що власне комунікативний контекст (дискурс) наближає до розкриття гетерогенної суті цієї мовної одиниці.Ключові слова: термін, дискурс, комунікативна особистість, синергетика слова.