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AbstractGreen issues have become imperative to business decision‐makers as industries face intensifying public sensitivity, stricter regulation, and mounting stakeholder pressures engrossed in preserving the natural environment. This increasing pressure is forcing businesses to the adoption of green marketing practices. In an attempt to revisit present‐day severe environmental issues, this paper studies the significant role of green process innovation in the Indian context. Data was collected from 400 manufacturing firms and was analyzed using the appropriate statistical tools to validate the model. The results suggest green process innovation plays a significant role in the relationship between green marketing practices and firm market performance. The findings contribute to the theory of the green marketing concept. Since this study's results expand the existing literature on the adoption of green marketing practices, valuable insights can be endowed to businesses and regulators for preserving the natural environment by considering green process innovation. Further, it offers wide‐ranging implications for managers, marketers and policymakers, which can help them improve their business operations and provide them with a competitive advantage over their competitors.

AbstractThe purpose of this paper is to examine and compares perceptions, initiatives, and challenges perceived by manufacturing industries in India in respect of green marketing. The data were collected from a sample of 700 manufacturing industries employing a random sampling method. The present study results found that there is a high degree of acceptance of green marketing in the Indian industry, irrespective of the sector. The exploratory factor analysis extracted four factors that show green marketing practices: environmental concern, green promotional initiatives, green customer trust, and green marketing challenges. The findings suggested that all sample industries are concerned for the environment and believe that green marketing is significant for sustainable development. The study suggests that businesses should view protection of the environment as a market opportunity rather than solely as a means of complying with mounting environmental challenges and regulations. Green marketing should become the norm rather than the exception in a developing country like India. It can save the globe from environmental degradation and contribute to the long‐term growth of industries.

AbstractGrowing environmental issues and rising concerns about sustainable development are rapidly shifting the traditional marketing and forcing organisations to practice green marketing mix. In an attempt to revisit present‐day environmental issues which are related to the industry, this paper provides a glimpse about the nature of green marketing mix in the Indian context. To validate the model, data were collected from 450 firms and was analysed using an appropriate statistical tool. The results identified four factors for green marketing mix scale: (a) Green Solution, (b) Green Information, (c) Green Value and (d) Green Access. The findings contribute to the theory of green marketing concept. The study is expected to provide valuable insights into the green marketing mix for the industry, which can be of immense help to local and global marketers. Further, it provides a wide‐ranging scale for the academic researchers who want to explore the green marketing mix in different organisational settings as a base for future study.

Documentation of life under militarization has mostly been done by "men writing about men." The need to have a gendered perspective of conflict and war was only recently introduced in the academic discourse after the collective violence against the women of Bosnia and Rwanda in the 1990s was given the attention it deserved by the international media. In Kashmir, women are subjected to violence through physical, sexual, and mental harassments. The very nature of the conflict has pushed Kashmiri women to the wall, putting the burden of violence on their shoulders. Women face physical and sexual assault at checkpoints, during raids, in detention centers, and prisons. Under these severe conditions, women have to assume the role of the breadwinners, while being the caretakers of the family. Women are in the context of a conflict as a "double-oppressed" category. They are at the receiving end of the violence directly, and their lives undergo a transformation indirectly as well. The psychological effects of the violence often result in the breaking of family ties, alienation, and various mental disorders such as anxiety, post-traumatic stress disorder (PTSD), bipolarity, depression, etc. This paper presents a proposed study of gender-based violence in this conflict zone to understand the gendered organization of violence under military occupation. The study includes exploratory research and recorded testimonies of women, how they have maintained themselves, and managed to survive at all costs. Keywords : women, violence, armed conflict, Kashmir, sexual violence, depression, assault, military occupation , war.

A Grape is a fruit, botanically a berry, of the deciduous woody wines of the flowering plants genus vitis. The horticulture sector immensely contributes to strengthen the financial condition of the union territory of Jammu and Kashmir, poverty alleviation, employment generation and has become a core sector of the economy of Jammu and Kashmir. It supports around 23 lakh people with direct and indirect work and has the potential for more growth. In view of this, the State Government has declared horticulture a major area and is implementing several measures to enhance it. It is also known as the back bone of the Jammu and Kashmir's economy. The area under the fruit in Jammu and Kashmir has increased from 2.21 lakh hectare in 2001-2002 to 3.33 lakh hectare in 2017-2018 likewise the production has increased from 10.97 Lakh MT's in 2001-2002 to 24.29 Lakh MT's in 2017-2018. Ganderbal, particularly known as The Grape Town of Kashmir is located between 34.23oN and 74.78oE at an average elevation of 1619 metres a.m.s.l. Repora village in Ganderbal district is famous for grapes and one of the Sufi saints of Kashmir Sheikh-ul-Alam has spoken golden words about Repora as "Dachi Repore Nazar Chapoor" means (Repora, the village of grapes and eyes on all sides). The area under grapes in Ganderbal has increased from 84 hectare in 2007-2008 to 192 hectares in 2017-2018, and the production of grapes in the district has increased from 265 MTs in 2007-2008 to 572 MTs in 2017-2018. This study is based on secondary sources of data and an attempt has been made to know the increase in area and production of grapes in district Ganderbal

This article attempts to investigate the potential relationship and significance of various determinants of Total Factor Productivity (TFP) in India for the 1980–2016 time period. Specifically, this is achieved in two stages. In the first, the standard growth accounting approach is used to measure the changes in TFP. Then, the main model for establishing the determinants of TFP growth is estimated using the autoregressive distributed lag (ARDL) model. Our results suggest that inflation and financial development have a statistically positive impact on TFP. Foreign direct investment, imports, and capital formation are found to have a positive but insignificant impact on the TFP. On the other hand, exports, government size, and natural calamities have a statistically negative impact on TFP. Therefore, in order to accelerate the TFP, governments and policymakers need to design and implement policies to increase financial access to the private sector, while maintaining price stability; exports of high-value products; and increased economic integration in the global economy to benefit from foreign investment flows, which brings in new technology.JEL Classification: O4, O40, O47