Suchergebnisse

The Moroccan dynamism of the CSR is very recent, it is as well for example that in 2006 we have seen appear the initiative by the Moroccan confederation of business associations (CGEM) through the CSR label with more than 70 companies in the majority of large firms labeled. The same year the Kingdom accedes to an international initiative Spearheaded by the United Nations: the Global Compact. At the policy level, the country has presented its achievements regarding the objectives millennia and began the implementation of the objectives of sustainable development. In this dynamism, What about SMEs? which are a key part of the national economy? The SME is the subject of my study where I wonder about the existence of the CSR in this structure and if it exists what form is present in focusing on the social practices because the environmental component is relatively developed My thesis is part of a qualitative approach by the method of case studies, this choice is proving to be the most appropriate for achieving my goal exploratory and seen the emerging nature of our theme. The study of these cases demonstrates that social practices that SMEs are putting in place are socially responsible reflecting a CSR the implicit but also our research explains the motivations of these practices and the relationship of SMEs with its stakeholders. ; Au Maroc, le dynamisme de la RSE est très récent, c'est ainsi par exemple qu'en 2006 on a vu apparaître l'initiative du patronat à travers le label RSE de la CGEM avec plus de 70 entreprises en majorité des grandes entreprises sont labellisées, la même année le royaume adhère à une initiative internationale piloté par les nations unies : le global compact. Au niveau politique, le pays a présenté ses réalisations concernant les objectifs millénaires et a commencé la mise en œuvre des objectifs du développement durable. Dans ce dynamisme, qu'en est il des PME? L'essentiel de l'économie marocaine? La PME est l'objet de mon étude où je m'interroge sur l'existence de la RSE dans cette ...