Suchergebnisse

This is a continuation of the previous abstract. MANAGAGING SOCIAL CHANGE: SOME PUBLIC ATTITUDES, Chairman: G. Ray Funkhouser (Field Research Corp), "What We Don't Understand about Public Understanding of Science"; Ronald E. Anderson (U of Minnesota, Minneapolis), "Public Opinion on the Computerizing of America"; Daniel Metlay (U of California, Berkeley), "Who Should Control Technology?" RECENT DEVELOPMENTS IN ANALYTIC TECHNIQUES, Chairman: Ronald Gatty (City U New York, NY), Charles Kadushin & Richard Alba (Columbia U, New York, NY), "Methods of Finding Clusters and Networks of Influence in Large-Scale Data"; Ronald E. Frank (U of Pennsylvania, Philadelphia), "Segmentation Analysis: Methods of Escaping Some Past Limitations." THE STUDENT AWARD PAPER, Chairman: Kurt Back (Duke U, Durham, NC), presented by Henry Barbera (City Coll, City U of New York, NY) to Paul J. Placek (Vanderbilt U, Nashville, Tenn), "Using Direct Mailing as a Catalyst in the diffusion Process: The Case of Family Planning." KINOSTATISTICS, Chairman: Barry M. Feinberg (Bureau of Social Science Research), Discussants: Ugo Torricelli (Torricelli Productions), & Charles P. Venus (General Electric Computer Animation Lab). PUBLIC SERVICE ADVERTISING AND ITS ASSESSMENT, Chairman: James W. Swinehart, (U of Michigan, Ann Arbor), Joan Dunne Rittenhouse (National Academy of Sciences), "Evaluating Drug Information Programs"; J. Richard Udry (U of North Carolina, Chapel Hill), "A Mass Media Experiment in Family Planning." LIFESTYLES, VALUES, AND PSYCHOGRAPHICS: A RE-EXAMINATION, Chairman: Helen J. Kaufman (Clairol, Inc); William D. Wells (U of Chicago, Ill) "Psychographics--Personality Measure Life Styles: Where are they Heading?" Ruth Ziff (Benton & Bowles, Inc), "The Marketing of Consumer Products: What can we Expect from Psychographics?" M. Dean Havron (Human Sciences Research), "Value Orientations and Persuasive Communication." HEALTH RESEARCH IN DRUG AND ALCOHOL USE, Chairman: Herbert I. Abelson (Response Analysis Corp), Albert E. Gollin & Catherine B. Judd (Bureau of Social Science Research), "Drug Abuse and the Professions: Center Stage or Sideshow?" Hugh K. Parry, Elizabeth L. McSapdden, & Ira H. Cision (George Washington U, Washington DC), Mitchell B. Balter, (NIMH), Dean I. Manheimer & Glen D. Mellinger (Instit for Research in Social Behavior), "Acquisition of Prescription Psychtherapeutic Drugs Through Non-Medical Channels"; Herbert I. Abelson (Response Analysis Corp) "An Overview of Legal and Illicit Drug Use"; Paul W. Haberman (Columbia U, New York) "Drinking, Drugs, and Death." THE LUNCHEON OPEN DISCUSSION GROUPS included: DEVELOPMENTS IN RESEARCH ABROAD, Organizer: Douglas H. Mendel, Jr., (U of Wisconsin, Madison, Panelists: Helen Dinerman (International Research Assoc), Helen M. Crossley (ArchCross Associates), Lloyd Free (Institute for International Social Research). THE ISSUE OF PAYMENT TO RESPONDENTS: WISE OR UNWISE? Organizer: Eve Weinberg (National Opinion Research Center) THE TEACHING OF SURVEY METHODS, Organizer: Fritz Kafka (US Bureau of Mines). HUMANIZING THE questionnaire, Organizer: Joan Fredricks (Joan Fredricks Marketing Research); Panelists: Mannuel N. Manfield (Coordinated Research Interviewing Service Inc), Robert Bezilla (Benson & Benson, Inc), Bruce Meyers (Benton & Bowles, Inc). COMMUNICATIONS POLICY AND THE GOVERNMENT, Gladys Engel Lang (State U of New York, Stony Brook); Paul M. Douglas (Videoconference Networks, Inc). MAIL SURVEYS: CAN SEGMENTATION AND EXPERIMENTATION IMPROVE THEM? Jagdish N. Sheth (U of Illinois, Urbana); A. Marvin Roscoe, Jr., (AT&T), Terry L. Talbert (Atlanta Regional Commission). Other discussion groups were held ranging from ELITE SURVEYS: THEIR INTELLECTUAL PURPOSES, AND SOME PROBLEMS OF DATA COLLECTION TO THE MEASUREMENT OF SATISFACTION, for which there are no abstracts. J. Grimes.

Abstracts of papers & Round-Table discussions presented at the 1964 meeting of AAPOR, & Ed by Richard H. Baxter, are offered as follows: (1) Comparative Public Opinion, presenting 2 papers, Philip E. Converse, Chairman (Chr); (2) Local Politics and Local-Issue Surveys, including 2 papers, Dwaine Marvick, Chr; (3) New Perspectives in Research Methods: Presentation and Critique, containing 2 papers & a Comment, Eric Marder, Chr; (4) The Negro Revolution, with 3 papers, Raymond Wolfinger, Chr; (5) Survey Analysis: A Glimpse of the Future, containing 3 papers, David Gold, Chr; (6) The Impact of the Kennedy Assassination on Behavior and Opinions, containing 3 papers, Elmo C. Wilson, Chr; (7) Controversial Issues in Mass Communication, including 3 papers, Joseph T. Klapper, Chr; & (8) Survey Research on Contemporary Issues, offering 4 papers, Robert O. Carlson, Chr. Round Tables include: (1) The Reliability of Interview Data in Health Surveys, William L. Nicholls, Jr., (2) Cigarette Smoking and the American Public, Ira H. Cisin, Chr; & (3) Mass Communications Research in the Service of the Public, Harold Mendelsohn, Chr. Included also is a Round Table on Books; a Special Session on Problems of Standards and Ethics in the Profession, Jack Elinson, Chr; a brief account of the AAPOR business meeting; & Resolution for Interpreting and Implementing the AAPOR Code of Professional Ethics & Practices.

Summaries of papers, Ed by Herbert E. Krugman, are presented in the following sections: (1) The Nature and Implications of Current Attitudes Toward Science and Scientists, Donald N. Michael, Chairman (Chr); (2) Problems and Contributions of Research in Underdeveloped Areas, Daniel Lerner, Chr; (3) Theoretical Perspectives for Opinion Res, Gerhart D. Wiebe, Chr; (4) Innovations and Advances in the 1960 Census of Population and Housing, Frederick F. Stephan, Chr; (5) Round-Table Sessions, Howard Mandel & J. Stevens Stock, Co-Chr; (6) The Semantic Differential: Its Use and Abuse, Joseph T. Klapper, Chr; (7) New Models of Political Behavior, Clyde W. Hart, Chr; (8) New Developments in Advertising Media Research, Darrell B. Lucas, Chr; (9) The Contributions of Research in the Field of Health, Edward A. Suchman, Chr; (10) Summary of Proceedings of the Annual Business Meeting.

Summaries of papers presented in the following sections: (1) Maximizing the Utilization of Social Research, Robert N. Ford, Chairman (Chr); (2) Whither Mass Communications Research, Joseph T. Klapper, Chr; (3) The Press and Public Opinion, Louis Harris, Chr; (4) Some Recent Major Advances in International Public Opinion Polling, (Joint Session of AAPOR & WAPOR), Leo P. Crespi, Chr; (5) Reference Groups and the Development of Product Images, Samuel P. Hayes, Jr. Chr; (6) Desegregation Research: A Current Report, John Morsell, Chr; (7) Innovations in Research Methodology, Ben Gedalicia, Chr; (8) Public Opinion Research Around the World, (Joint AAPOR &WAPOR Session) Mark Abrams, Chr; & (9) Authors Meet the Critics-A Preview, Samuel A. Stouffer, Chr. The Round Tables were on the following topics: (1) Qualitative Analysis of Interview Protocols, York Lucci, Chr; (2) Studying Attitudes Relating to Sex, Gerhart D. Wiebe, Chr; (3) The Use of Libraries of Public Opinion Data, Samuel A. Stouffer, Chr; (4) The Use of Public Opinion Research as Legal Evidence, Hans Zeisel, Chr; (5) Is Probability Sampling Overdone? Lester R. Frankel, Chr; (6) Presentation of Research Results to the General Public, Jeremiah Kaplan, Chr; (7) Public Opinion Research and the 1960 Census, Philip M. Hauser, Chr; (8) Research on Public Reactions to New Advances in Science, Donald N. Michael, Chr; (9) What Kind of Academic Training for Commercial Research, Leo Bogart & Burleigh Gardner, CoChr; & (10) What's New In Interviewing Techniques? Nathan Maccoby, Chr. The Code of Professional Ethics and Practices, adopted at the meeting is presented.

Summaries of papers, Ed by Joseph T. Klapper, are presented in the following sections: (1) Studies in Popular Culture, Dallas W. Smythe, Chairman (Chr); (2) Communication-Theory and Opinion Research, Morris Janowitz, Chr; (3) Research as an Instrument of Social Policy, Clyde W. Hart, Chr; (4) Comparative Determinants of Political Opinion, Daniel Lerner, Chr; (5) Public Opinion and the 1956 Election, Elmo Roper, Chr; (6) 4 Independent Analyses of 20 Qualitative Interviews, Gerhart D. Wiebe, Chr; (7) Consumer Behavior, David Wallace, Chr; (8) Opinion Research Abroad Without the Use of Surveys, Bruce L. Smith, Chr; (9) Presidential Session, Leo P. Crespi, President; (10) Techniques of Presentation for Research Results, Pierre Martineau, Chr; (11) Propaganda and People in the Cold War, Joseph T. Klapper, Chr; (12) Round Table Discussion; (13) Towards a Definition of Opinion Leadership, Robert O. Carlson, Chr; (14) The Use of Research in Judicial Evidence, Hans Zeisel, Chr; (15) Operations Research and the Survey Method, Herbert E. Krugman, Chr; (16) Techniques for World Polls, Stuart C. Dodd, Chr; (17) How Large Should the Sample Be?, Solomon Dutka, Chr; (18) Application of Personality Measurement Techniques to the Survey Method, Herta Herzog, Chr; (19) Research Plans for the 1956 Elections, Elmo C. Wilson, Chr; (20) Training of Opinion Research Personnel, Lester P. Guest, Chr; (21) Application of Scaling to Market Research, Louis Guttman, Chr; (22) Attitude Formation in Youth, Charles Y. Glock, Chr; (23) `Basic Research: Who Should Pay For It? How Should It Be Organized?', Donald N. Michael, Chr. Annual Business Meeting of AAPOR.

Summaries of papers presented in the following sections: (1) Developments in Communication Research, H. H. Hyman, Chairman (Chr); (2) New Areas of Opinion Research I: Res on Institutions, Charles Y. Glock, Chr; (3) Project Directors Meet the Critics, Louis Harris, Chr; (4) Motivation Research I, Joseph Bachelder, Chr (5) Motivation Research II: Impact of . Motivational Research on Market Research, Gerhart D. Wiebe, Chr; (6) American Attitudes on Civil Liberties, Elmo Roper, Chr; (7) Public Opinion Research & the Cold War, W. Phillips, Davison, Chr; (8) New Areas of Research II: Research on the Law, David Riesman, Chr; (9) Developments in Methodology, J. Stevens Stock, Chr. The Round Tables were on the following Topics: (1) Pre-Election Polls: 1954 & 1956, Sidney S. Goldish, Chr; (2) Employee Relations, Robert Kahn, Chr; (3)Scaling,Ira, H. Cisin, Chr; (4) Copy Testing, John F. Maloney, Chr; (5) Problems in Interviewing, Donald Cahalan, Chr; (6) Public Relations Research, Walter G. Barlow, Chr; & (7) International Communications Research, Elmo C. Wilson, Chr. Minutes of the Annual Business Meeting & the Secretary's Report for 1954-55 is reported.